Thursday, August 21, 2014

Wine Marketing - Truthiness Sells

Ron Washam, author of the laugh out loud Hosemaster of Wine blog, is out with another slash and burn post about, this time, a very deserving target - wine marketers, those purveyors of bland statements who do indeed, as, he says, rely "on the consumer’s ultimate ignorance about wine, and their insecurity about their wine knowledge."

While I have more than a few thoughts about this wine marketing subject, having read hundreds of wine websites in the writing of all of these apps about organically grown wines, Washam's are much funnier than mine. So, go read "The Hosemaster's Guide to Wine Marketing."

Beware - you may find yourself LOL.

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