Tuesday, July 21, 2026

Napa Valley Grapegrowers' Organic Field Days: Beneficial Insects & Pest Management at Quintessa | Part 1 (of 2)

Growers learned in show and tell how an organic and biodynamic property in Napa manages biodiversity for healthier vines on a 280 acre property.

See this post with the ALL IMPORTANT PHOTOS

In a field day focused on highlighting estate and region wide pest management and biodiversity, Caleb Mosley, president of the Napa Valley Grapegrowers, acknowledged the challenge Quintessa’s team faced in managing such a large property–280 acres (140 planted) on diverse terrain, with more than 120 acres of oak trees–under both organic and biodynamic certification.

“I want to say one of the things that I think is really unique and a challenge that you and the team here have overcome is that you practice these really intricate and difficult ideas on a large property,” he said, before a group of about 20+ growers Wednesday July 15 at the Rutherford property.

The framed photo on the easel is an aerial photo of the estate, much of which is visible in the land in the vista below, which attendees could see from the promontory where the talk was held. The estate was virgin land before the winery’s founding in 1989.

Here is a map Quintessa published earlier on its website that shows the diversity of soil types and terrain:

The property is owned by the Chilean born Huneeus family headed by Agustin Huneeus Sr. (former CEO of Concha y Toro) and Valeria Huneeus who aligned early on with biodynamic, holistic farming, and have over the long span of their winery’s history worked with a who’s who of organic, biodynamic and biodiversity greats.

Biodynamics was the de facto “organic plus” and regenerative standard before the more recent “no till” regenerative movement found its own voice. Though the two movements have some things in common, but they also differ in goals and methods. (Too long of a story for this post! A great topic for another day.)

The Quintessa estate makes 10,000 cases of a singular Bordeaux style blend that sells for $250 a bottle and is highly rated. In 2023, the blend was 90% Cabernet Sauvignon, 5% Cabernet Franc, 2% Carménère, 2% Merlot, and 1% Petit Verdot.

See this post with the ALL IMPORTANT PHOTOS

That list of Quintessa collaborators over the years includes:

• Texas born biodynamic pioneer Alan York, who is familiar to some for the role he played at Apricot Lane Farms, which he converted to organic and biodynamic farming. The farm’s conversion is a tale well told in the hit documentary The Biggest Little Farm.)

• Renowned Miguel Altieri, a former Berkeley professor who is credited with having founded the field of Agro-Ecology and who has worked with both the Pope and Prince Charles to create healthier farming systems globally.

• Rodrigo Soto, one of the biodynamic pioneers in Chile who managed the Hunneus’ estates in Chile and later at Quintessa, and has a history of working with biodynamic leaders including Benziger, York and as well as being a leader himself, hosting the Napa biodynamic conference at Quintessa in 2023.

• Olga Barbosa, one of the pioneering, global biodiversity academic and foundational experts on vineyard integration into ecosystems, leading pioneering biodiversity initiatives in Chile with Emiliana and working with the Napa Valley Grapegrowers as well as Quintessa.

See POST WITH PHOTOS  https://substack.com/home/post/p-207318862

Olga Barbosa lecturing on the importance of biodiversity at a 2023 biodynamic conference at Quintessa

The Big Picture: “We Need to Increase Resilience not Resisistance’

The field day’s theme was seeing the big picture of how to leverage an understanding of biodiversity in growing great grapes and how it matters.

Wineburg and the Napa Valley Grapegrowers have collaborated in the past with Barbosa to learn more about the way the ecology and vineyards interact.

In a 2023 talk at Quintessa, Barbosa said, “We need to increase resilience not resistance.”

She compared and contrasted the traditional idea of productive land with one that includes ecosystem services

SEE PHOTOS

Ecosystem services model: A slide from Barbosa’s 2023 talk at Quintessa. While people may imagine land as either productive or unproductive, this slide illustrates the integrated model on a vineyard in Chile. It is also the direction UCANR scientists are moving in their understanding of farming systems.

Moseley said putting this into practice is challenging but worthwhile. He recalled working on the estate for two years, working with Martin.

“This is not a small 40-acre where you can get a crew in there whenever you want. You have to farm this as a large organism with larger blocks, and still be able to be at that level of intimacy with what’s happening with an organic mentality. I don’t know of any other estate that’s done what you guys are doing.”

“I think the real power of it is in stepping back and looking at the bigger picture and how do you interact with the estate? How do you think about the vineyard, and what can you do in the bigger picture?” Moseley continued.

This big picture thinking has led to increasing biodiversity throughout the property, a long term project.

“We have this natural asset of the intact oak woodlands and the intact trees within the vineyard. On top of that, we’ve also made an active effort to increase the diversity–planting native trees, planting insectaries,” Wineburg said.

Restoring the area bordering Napa river restoration was one of many projects.

“We plant coyote brush and manzanitas and it's a beautiful place now down there,” said Galvan. “Every 10 rows, I put in insectary cover crops.”

In an area designed for guests to see the insectaries, they switched to predominantly native species.

Elsewhere they mimicked other biodiversity techniques Barbosa pioneered at Emiliana in Chile, including building connecting corridors.

“We built an insectary there, as well as at the house and at Martine’s house, partly with the idea of trying to connect the corridors for the insects–creating areas where the native bees and insects have a certain amount of space that they can jump from one to the other. So creating a corridor for them to further expand around the estate and take advantage of these extensive oak woodlands,” Wineburg said.

“We also very consciously made the landscaping around the winery with native species.” That is another hallmark of Barbosa’s work at Emiliana in Chile.

She said, “The source of the native yeast is, in fact, in the oak wood, which is not in the grapes.”

“I want to give credit to someone who was here before me–Michael Sipiora,” said Moseley. “He had been here for a long time (2002-2014). So when I got here, the ethos established by Augustine and Valeria had already been here.

“When I landed here, there was a beautiful row of buckwheat–I've never seen it as healthy and as robust. That was 10 years ago. So what I wanted to describe with that is that this has been an ethos that has transcended different management styles and different people.”

Mosely said he’d taken some “fancy, nerdy” steps in the vineyard in the Silver North block where the lower part is wetter. The team used two different rootstocks–one for each of the two different soil types.

“We designed an irrigation system based on where the soil change was. We actually installed subsurface drainage on the bottom, wetter area. Now you look at that block and you wouldn't be able to tell there's two different rootstocks. It worked out beautifully.”

Isolating unwanted pests is another detail the estate carefully manages. If workers work in. block that has mealybugs, they will not work in a no-mealybug area the same day, to avoid spreading the insects.

Their insectaries do not invite unwanted insects.

Sheep management has changed over the years in relationship to containing unwanted impacts that could infect healthy vines, Galvan said.

“When we bring animals onto the property, like the sheep, we have to be conscious of where they’re going because they’re moving stuff around. I think there’s a lot of unintended consequences there.”

Wineburg said today they use the sheep only in the woodland areas and only to suppress potential fire fuels.

In discussion, a participant asked how the transition to organic/biodynamic went.

“For us, it wasn’t a transition…we've operated for so long with these practices before getting certified. We did it because Valeria believed in it, because we believed in it, not for marketing. We hadn't feel the need to bring in an outside organization,” said Wineburg.

Wineburg said conversations at large began changing about certification.

“So many more people were talking about things, and if we would talk about it and not be certified, someone say like, ‘But you're just talking about it.’ And so we took the steps to get certified.”

The company certified the estate as organic in 2020 and Demeter certified biodynamic in 2021.

Organic farming is important, especially in a very competitive market, Wineburg said.

“I think in a more and more challenging market for grapes for wine that point of differentiation is important. And as a winemaker, I will insist on buying organic grapes. Or if they're going to say that they're like practicing organic, I want proof of that.

“It's not just like a value add. It's a need to have, and it's not that hard in our Mediterranean climate. They can do it in Bordeaux, and it's really hot and humid there. Like there's no excuse. Period. So that's now like a baseline.”

Said Moseley, “The beautiful part about Quintessa and what’s been done here is that it’s been a full-blown commitment to organic farming certification, certification with biodynamic farming, and the principles of those are embodied in the practices here that work really well for Quintessa. I think that’s that’s really impressive for a property of this scale.”

Next: Part 2 of the July 15 Field Day, which focuses on UCANR entomologist Houston Wilson’s talk.

The third field day is July 22 at Opus One. You must be registered for directions to the demo site. 

An Inspired Sonoma Valley Gathering | Organically Farmed Wines and Fan-Filled Fundraiser Fuel Pipeline for New S.O.R.B.E.T. Event at Fort Mason Nov. 8

The Sonoma Valley organic producers group S.O.R.B.E.T. raised funds for its next Fort Mason event in Rossi Ranch's historic vineyard and announced the date for its 2026 Fort Mason event: Nov. 8.


A fundraising dinner for vintners who make wine from organically farmed grapes in Sonoma Valley took place Saturday, July 11 at the historic Rossi Ranch in Kenwood, where organic vineyard pioneer Phil Coturri celebrated the Rossi family who planted the original vines in 1910 and the Otellini family who hired him in 2012 to restore the historic vineyard.

Wine historian and vintner Morgan Twain-Peterson MW of Bedrock has inventoried every vine and varietal in these historic blocks and got his first chance to make wine from them in 2024. The Peterson family are also major historic vine preservers, preserving Bedrock Vineyard whose earliest Sonoma Valley estate vines date from the 1880s.

Sam and Twain-Peterson celebrated the Sonoma Valley for the high percentage of vines being farmed organically. (Some are certified, while others are verified with data from the Pesticide Use Report).

The event featured wines from a who’s who of celebrated historic as well as up and coming producers, including:
• Bettina Sichel of Laurel Glen (Cabernet from Sonoma Mountain)
• Reid Griggs (winemaker today at Stony Hill as well as at his own label Tidings, offering sips of his Cabernet from Moon Mountain)
• Stewart Cellars (new owners of the historic 1960s Montecillo vineyard), with a Yountville tasting room
• Twain-Peterson and Chris Cottresll (Bedrock Wine Co. and Under the Wire)
• Joel Peterson’s Once and Future label (selected organic vineyards)
• Will Bucklin’s historic Old Hill Ranch label (Bambino Zinfandel), the oldest vines in Sonoma Valley (1880’s)
The Coturri family’s own winery, Sixteen 600, brought a selection of its white and red wines from Rossi Ranch (which I have to confess are among my personal favorites).

Eight of the 42 farmed acres on the 130 acre Rossi site date from the 1910 era, growing the old field blend on immaculately farmed, head trained vines. The fruit is reserved for special clients (including the Coturri’s winery). An elite group of winemakers (including some of Napa’s most prestigious) come for that fruit.

There were also a few special sips…this was from the early Kamen years. Another bottle tasted was a 2006 Zin from Phil’s cellar.

Groundstar Vineyard Becomes First Regenerative Organic Certified® Estate in the Sta. Rita Hills AVA

Certification marks a significant milestone for regenerative agriculture in one of California’s premier winegrowing regions.

Press Release

LOMPOC, Calif. (July 21 2026)

Administered by the Regenerative Organic Alliance (ROA) and verified through California Certified Organic Farmers (CCOF), Regenerative Organic Certified® (ROC™) is among the world’s most rigorous agricultural certifications. Building upon certified organic production, ROC recognizes farms that meet comprehensive standards for soil health and land management, farmer and worker fairness, and animal welfare where applicable.

For Groundstar Vineyard owners Chiara Shannon and Joseph Brent, the designationrepresents an important milestone and reflects their long-term commitment to regenerative land stewardship.

“From the day we acquired Groundstar, our vision has been to cultivate a vineyard that promotes ecological health, supports the people who work the land, and contributes positively to the broader agricultural community,” said Shannon. “Becoming Regenerative Organic Certified® validates the work of our farming team and reflects our belief that exceptional vineyards begin with healthy, living soils.”

Situated in the heart of the Sta. Rita Hills, Groundstar encompasses 81.5 certified acres, including approximately 25 acres planted primarily to Pinot Noir, Syrah, and Grenache. Since acquiring the property in 2024, the team has implemented a comprehensive regenerative farming program focused on building healthy soils, increasing biodiversity, and strengthening ecosystem resilience.

Those efforts include cover cropping, compost application, rotational sheep grazing, biodiversity plantings, reduced tillage, and holistic land management practices designed to improve the long-term health and function of the vineyard ecosystem.

Earlier this year, Groundstar expanded its stewardship through the acquisition of the adjoining Williams Ranch, creating a contiguous 320+ acre estate encompassing a working vineyard, ranchland, wildlands, and conservation areas in the Sta. Rita Hills AVA. Together, the expanded footprint and ROC™ certification reflect the estate’s long-term commitment to regenerative agriculture at scale. Groundstar’s approach is guided by the belief that a vineyard is part of a larger living landscape.

“Regenerative agriculture asks us to think beyond the vines—from fence line to fence line,” said Brent. “Healthy soils, thriving microbial life, beneficial insects, grazing animals, native plants, and the people who care for the land all play an essential role in regenerative farming. Our responsibility is to create the conditions for those systems to thrive together.”

The ROC™ certification complements Groundstar’s existing CCOF Certified Organic and Certified California Sustainable Winegrowing (CCSW) credentials, as well as its ongoing biodynamic and regenerative farming practices.

As interest in regenerative agriculture continues to grow, Shannon believes certification provides an important measure of accountability.

“The term ‘regenerative’ is increasingly used in agriculture, but certification matters because it establishes clear standards and independent verification,” she said. “We wanted to hold ourselves accountable to a recognized framework and demonstrate that regenerative farming can succeed at the highest level of premium winegrowing.”

Groundstar Vineyard supplies fruit to a growing group of acclaimed winery partners while also hosting educational programs, private events, and immersive vineyard experiences centered on regenerative agriculture, wine, and land stewardship.

The vineyard is part of Groundstar’s broader 320+ acre estate holdings, which includes the adjoining Williams Ranch and encompasses a working vineyard, ranchland, wildlands, and conservation areas. Together, these diverse landscapes are stewarded to promote healthy soils, biodiversity, ecosystem resilience, and long-term environmental sustainability.

Media Contact

Chiara Shannon


Groundstar Vineyard


Chiara@GroundstarVineyard.com


GroundstarVineyard.com

Thursday, July 16, 2026

For Once - Wine Centric Watch Parties! | The World Cup is Taking Over Donkey & Goat in Berkeley

Argentina, Spain...what options these are. But here's a good choice for a wine-centered watch party where the bigger choices might be red, white or rose? Both Sat. and Sunday games featured.

FROM...Donkey and Goat 

Two watch parties

Semi Finals on Saturday and FINALS ON SUNDAY

Event Details

Date: July 18, 2026 2:00 pm – 4:00 pm

Event Details

Date: July 19, 2026 12:00 pm – 2:00 pm

Catch the world’s biggest sporting event in one of Berkeley’s most unique spots—a working winery filled with barrels, great people, and seriously good wine.

Check the schedule, pick your match, look out for wine specials, and join us for some international friendly competition 🇺🇸🇧🇷🇯🇵🇲🇦🇺🇾

Bring the kids, bring the pups, bring your loudest soccer takes. We’re family‑friendly, dog‑friendly, and fully ready for World Cup madness.

Because let’s be honest…everything’s better with a glass of wine in hand 🍷⚽️🏆

https://www.donkeyandgoat.com/events/event/world-cup-watch-party/

Monday, July 13, 2026

Napa Valley Grape Growers Organic Field Days: Next Field Day on IPM at Quintessa WEDNESDAY July 15

July 15 - Quintessa - Beneficial Insects & Pest Management

Vineyard manager Martin Galvan and winemaker Rebekah Wineburg walk through the practical foundations of IPM in an organic setting at Quintessa, from identifying vineyard pests and beneficial insects to the monitoring techniques that inform decision-making throughout the season.

Alongside Houston Wilson, Assoc. Cooperative Extension Specialist in the Deptartment of Entomology at UC Riverside, the discussion covers habitat management, insectary plantings that support biological control, and the cultural practices that bring an integrated approach to life across the vineyard.

https://www.napagrowers.org/owc.html#gsc.tab=0

Cava, Cava, Cava | The Perfect World Cup Drink, Especially When Spain Is Playing

Sunday was international Cava Day...but it's not too late to imbibe. Tomorrow is the big France-Spain game. And the D.O.'s new organic only category is something to celebrate. 

Saturday was the official Cava day, but the latest game was July 10 and La Marcha, a new tapas bar in Berkeley that I’d been meaning to try, was advertising on Instagram that it would be open for the match. 


 I reserved a seat at the bar (for best viewing) and duly celebrated D.O. Cava one day early with this Guarda Superior cava from Blanchard.

SEE PHOTOS HERE

The 2025 Cava Meeting I attended the grand CAVA Meeting in November in Penedes when the D.O. unveiled its new Guarda Superior label with dozens of wineries from the D.O. participating in a grand tasting, hosting press trips to visit individual wineries, and an amazing educational morning filled with seminars that unveiled new, valuable academic research. (More to come on that front. Just haven’t found time to write them up yet, but they were super impressive and writing it up is very much on my mind.) 

 The Guarda Superior requires extra aging and ORGANIC WINE GRAPE GROWING (certified grapes) among other things. This is the first D.O. to require organics for a particular category and if you ask me, it is a very smart strategy. It is very hard for their sparkling wine competitors (Prosecco and Champagne, primarily) to be organic. 

 While 90 percent of Cava’s production is NOT Guarda Superior, more than 10 percent is and these wines are made in quantities that mean they can be found here in USA at major wine retailers, like Total Wine. (I bought cases and cases of the organically grown pink Vilarnau Cava [Guarda Superior] for a friend’s wedding here from the Emeryville store after visiting the winery last year. 

 Famed wine writer Elaine Chukan Brown was along for the day, and we had a great time trying this and other wines and pal-ing around. Here’s her take on the Vilarnau. 


Berkeley’s La Marcha has only one Cava, but it is, I am happy to report, a Guarda Superior (seen on the back label), meaning it must meet the organic farming guidelines. 

 More to come on the D.O. Cava trip to individual wineries including a post on the biodynamic label run by four women vineyard managers...more to celebrate.

Thursday, July 9, 2026

Napa Valley Grapegrowers' Organic Field Days: Soil Fertility at Baldacci Family Vineyards with Garrett Buckland

New materials have made orga

Organic wine grape growing much easier and lower cost, the long time vineyard expert said.

Transitioning to organic is easier than it used to be, said long time vineyard manager Garrett Buckland in a Napa Valley Grapegrowers’ organic vineyard education series held at Baldacci Family Vineyards in the Stag’s Leap District AVA July 8.

PHOTO - see Post here for story WITH photos.

This year the program has been expanded to three field days and one final half day session (July 29 at CIA at Copia in Napa). The remaining July field days take place at Quintessa and Opus One.

Raised in Napa, and a U. C. Davis grad, Buckland has been a long time NVGG board member and past president. In 2023, he was voted Grower of the Year. A partner at Premiere Viticultural Services for more than 20 years, he and the company farm 2,000 acres of top tier vineyards.

Baldacci transitioned to organic farming in 2021 and certification in 2024 (after the obligatory three year transition period). The family has 19 acres of Cab on the Stag’s Leap site. Additionally it has a Calistoga estate site where it has sheep and goats it uses in season for vineyard mowing and fertilizing on both sites.

“It's a real easy thing to transition to organics nowadays, with the different types of products we have, and the cost is coming down as well,” Buckland told the group of about 25 attendees.

Organic Materials Improved in Effectiveness and Lowered in Cost

“Being able to use more soybean related stuff for nitrogen these days–that actually works–has been a real help for the properties that we have a harder time getting canopy to grow on,” Buckland said.

‘We have great fertilizers. Organic injectable fertilizers have come a tremendous way. We have so many more options now than we did 10 or 15 years ago. You can get whatever you want and have it be almost a replacement for a conventional product–maybe not as fast acting, but in terms of the total nutrition added, we can get a pretty comparable amount,” he said.

Another big helper is Nema-Q.

PHOTO - see Post here for story WITH photos.

“One of the one of the things I don't really worry about in choosing rootstocks is nematodes,” Buckland added. “We have Nema-Q, one of our best products for parasitic nematodes…It's worked so well that we use it in conventional stuff. And it's totally affordable,” he said.

Organic growers must use OMRI certified organic compost, but Buckland cautions against paying too much for compost.

“I think sourcing a lot of nutrition for your compost is a mistake–that's just a personal thing…We don’t want a lot of fertility out of most of our vineyards. We’re looking to just grow canopy and then stop, basically. And so our inputs on this property are pretty minimal.”

The vineyard manager said the team has been able to reduce water used by 50-60 percent over time. Wastewater reuse contributed to the savings effort.

Novel Rock Disposal Termed a Sustainable Initiative

The group also toured the newly developed cave at Baldacci. Buckland advocated for burying excavated rock from the dynamited caves under a heavy clay vineyard that was already being dug up. The money saving move avoided the huge expenses of trucking a total of half of the material offsite. The team buried the rock chunks seven feet under the soil at a ratio of around 50/50.

PHOTO - see Post here for story with photos. Buckland with a piece of amber that was found during the cave excavation.

Certification

He also recommends that if a grower is growing organically, it pays to get certified.

“Even saying you are farming organically is tough if you’re not in a certification body,” he said. “So I think everybody, if you’re interested in it, should really look at certification that’s going to collectively help everybody else who’s part of the certified body.”

“We chose to go with CCOF. They’ve been around the longest, and we’re pretty comfortable with their services. It doesn’t cost much either.”

“We should be honest about what we’re applying all the time, and so a way to be honest is to be certified.”

Water, Tilling, Cover Crops

PHOTO - see Post here for story WITH photos.

Water is a chief concern on this site, as it is for many others in the appellation and county.

“Tilling was a very useful tool for us to really reduce [water] stress early and keep a lot of native soil moisture around,” Buckland said. “What we've done instead is shifted some of the cover crop to not be as competitive, and then we really work on mowing and termination timing of that to make sure that we don't dewater too much.

“In terms of cover crop, if you can keep it and there's no downsides to having it like pest habitat or something, I'm certainly a big fan of it.

No till is not a no no all the time, he said.

“There's a lot of hype around–’don't ever touch your soil.’ The idea is in a long-term sustainable program, having a permanent cover crop is great, but if you're trying to solve one problem that's creating more, you should probably take it out…The dogma about being afraid to till your soil, should probably go away.”

Buckland prefers mowing cover crop to crimping.

“I don't like crimping because we have to grow such big grass to crimp it properly, that it's hard for us with some of these smaller types of trellises. It's certainly appropriate for people to do that. It's hard to get the right mix of grass that crimpts well. I'm relatively indifferent for it. If you have a vineyard where you can grow a six foot tall Merced rye, and then lay it over, like that's pretty cool. In practice, it's been pretty hard to do, and I think the lot of people that are doing it well around here have pretty tall trellises. But if you're getting on a property too early, or you're using that grass in the wrong way, you're probably going to do more damage to it.”

Asked about measuring the effects of regenerative outcomes on soil health, Buckland said, “Soil diversity and what's growing in there is less important than people think. That's a personal thing. We can grow a grapevine anywhere. For other crops, it's very important to have some of that, but for a grapevine, it doesn't have to be so. A focus 100% on that, I think, is missing some bigger goals.

“If we’re putting animals on a property at the wrong time just to have animals, that’s a really big problem. We’re creating compaction issues, we’re creating water runoff issues, we’re creating stuff that sounds cool and maybe is cool, but if done at the right time can actually be a major detriment.

“So making sure that we’re not creating problems first is something that I always think about anytime we’re implementing any farming strategy, whether it’s conventional, regenerative, biodynamic, or organic, and that’s what just good farmers do. So I think that’s it’s baked into what we do.

“I don’t like other people capturing that space and saying the negative component of it, which is like, ‘if you’re not this way, then you’re bad.’ That’s what we don’t want to have. You’re good already being a grape grower. There’s ways to be better, and that’s up for an individual choice.”

Davis based attendee Danyal Kasapligil, Vice President of Dellavalle Lab, Inc., said he does receive some inquiries about soil health testing from food producers and advised anyone who wants to pursue testing to be sure to take samples from the same exact spot over time.

“We like to do small composite zones, not just one spot, but pick a zone–it might be space that's taken up by 50 vines–but if you can go back to that area [mark it with GPS],” he said.

Buckland said wine quality was a good measure of what is working.

“The impact of whether I disc or not disc is a very fine, distinct change to measure in the first place. From a wine standpoint, where we’re really interested is what overall at at the 50,000 foot level thing do I get out of it?

“Am I now able to lignify my canes earlier than I normally would? Am I able to run a level of limiting nutrition that I’m looking for? They are big multi year types of stuff that we look at that are almost more important than what is the nematode count right now.

“In the end, if we’re not making the better wine out of it, we shouldn’t be wasting our efforts for things that that don’t serve the end goal, and that end goal is very different for a lot of people.

“It should be our end goal is to make the best wine and do it in a very sustainable fashion, and do it within the box of organic, which works.”

“I think what resonates for a lot more people is making sure that you can do it in a style of farming that you can use as a marketing component as well, but there’s probably a bigger change in how the story at the winery gets told with our organic change than it used to be before,” he added.

Tasting Room Conversations

Michael Baldacci said in the tasting room, when it comes to organics, customers want to know more. He stresses that the grapes are organic, but not the wine. [That is a confusing subject for many.]

The bottle labels make no organic claims that the grapes are organic [which is language that could legally be added to the back label if all the grapes are certified organic.]

[Note: As an example, Storybook Mountain uses the legally allowed language “ingredients: organic grapes” text on the back of its estate wines, as do a number of other wineries. Ridge did that on its first organic bottlings.]

Said Baldacci, “The customer is curious. Marketing not why we did it, but I would say that the biggest effect has been in the tasting room, and the conversation about it there, and I guess we have a vehicle to tell that story there. Definitely over the last few years, seeing just how much people are curious about it has been interesting, and I would say as much as wine quality aspects.

“I hate to say marketing, because we’re not marketing it–it’s definitely something that has brought in people.

“I’m pouring at a wine event on Tuesday for CCOF. There’s a lot more knowledge about grape growing and organic and CCOF in the grape growing space, and in the wine space.”

Rossi Ranch Pairing Great Food and Wine for One Night Only | July 11 Benefit

Rossi Ranch is just one of the attractions. Chef Fiorella was formerly head chef at the renowned Edge restaurant in Sonoma. Let's support our community!

COMMUNITY ANNOUNCEMENT from S.O.R.B.E.T.

Sonoma’s renowned organic, biodynamic and regenerative wineries, a group called S.O.R.B.E.T., is holding a Pre-Harvest Dinner at Rossi Ranch July 11 to raise funds for the organization.

The group posts, “We’re delighted to celebrate the height of the growing season with SORBET’s Summer Dinner at Rossi Ranch. 

“Join us for an evening of connection, conversation, and community, with the opportunity to spend time one-on-one with local growers and producers who are shaping the future of Sonoma Valley agriculture. 

“Enjoy a thoughtfully prepared meal featuring ingredients sourced from farmers committed to the health of our land, our communities, and our planet. Food will be provided and prepared by Allikai Eatery’s own Chef Fiorella. 

“Set against the backdrop of Rossi Ranch’s historic vineyards and organic farming practices, the evening offers a chance to gather just as the precipice of the 2026 harvest season. 

Ticket sales and donations will support SORBET’s ongoing mission to advance and educate on organic, regenerative and biodynamic winegrowing in Sonoma Valley. 

Guests will also have the opportunity to participate in a raffle featuring a selection of special bottles generously donated by local producers.

Additional Information: 21+. Sandals and heels are not recommended. 

10 – 15 SORBET winemakers will be present. 

Food and wine are included with ticket price.

Tickets on sale here.

Monday, July 6, 2026

Napa Valley Grapegrowers Announces the 2026 Organic Winegrowing Conference - Starts July 8 | First of three field days is THIS WEDNESDAY at Baldacci

From the Vineyard to the Future of Organic Farming to include three “Organic Field Days” during the month of July

Press release

June 11, 2026 (Napa, CA) — Napa Valley Grapegrowers (NVG) will host the 2026 Organic Winegrowing Conference on July 29th, and has introduced a new educational format that takes growers directly into the vineyard to explore the future of organic farming and sustainable winegrowing practices. Titled From the Vineyard to the Future of Organic Farming, the month-long program will feature a series of Organic Field Days on three consecutive Wednesdays throughout the Napa Valley, culminating in the Organic Winegrowing Conference on Wednesday, July 29 at The Culinary Institute of America at Copia in downtown Napa.

The Organic Field Days will occur on July 8 at Baldacci Family Vineyards focusing on soil fertility, July 15 at Quintessa covering beneficial insects and pest management, and July 22 at an Opus One trial vineyard discussing ground cover. Designed to provide practical, real-world insights, the Wednesday morning field sessions will bring growers into working vineyards to observe organic farming strategies in action, highlighting how day-to-day farming decisions influence long-term vineyard performance and stewardship.

“Organic winegrowing continues to evolve as growers respond to environmental challenges, market demands, and the responsibility of caring for the land,” said Caleb Mosley, NVG Executive Director. “This new month-long format allows participants to see firsthand how organic practices are being implemented successfully across Napa Valley vineyards.”

The series will conclude on July 29 with the Organic Winegrowing Conference, bringing together industry leaders, growers, and sustainability advocates for discussions on the future of organic agriculture.

The conference will open with a keynote conversation featuring two respected organic producers – Steve Matthiasson of Matthiasson Wines and Jason Haas of Tablas Creek Vineyard, discussing how organic winegrowing operates across different wine regions, climates, and market segments with practical takeaways for growers at any scale.

A featured panel discussion will include representatives from the California Certified Organic Farmers (CCOF) and the Regenerative Organic Alliance, examining the relationship between organic, regenerative, and Regenerative Organic Certified® farming frameworks. Panelists will discuss where these approaches align, how they differ, and what each means for vineyard management, environmental stewardship, and long-term farm viability.

The conference program will conclude with a networking lunch and organic wine reception, providing attendees the opportunity to continue conversations and connect with fellow growers, industry professionals, and sustainability leaders.

This event is partially funded by the Western Extension Risk Management Education Center and the USDA National Institute of Food and Agriculture.

For more information and register for the Organic Winegrowing Conference or any of the Organic Field Days, please visit napagrowers.org/owc.html.

About the Napa Valley Grapegrowers
The Napa Valley Grapegrowers is a nonprofit organization representing more than 600 vineyard owners and managers across Napa County. Dedicated to cultivating viticultural excellence and environmental stewardship, NVG provides education, advocacy, and community leadership to support the long-term viability of Napa Valley agriculture. Through its programs and partnerships, NVG works to ensure that Napa Valley remains one of the premier winegrowing regions in the world. Learn more at napagrowers.org and follow on Facebook and Instagram.

Can Saga's Robots Protect Against Mildew AND Strengthen Native Yeast Ferments? The New Chemical Free, Precision Ag, Midnight Mildew Killer Appears To Do Just That

When it comes to mildew killers, there’s a new kid in town, and is it true some people think the kid is kinda like a Roomba for your vineyard? Yep.

Those lucky people who attended the inaugural Mindset conference held June 8-10 in got to see those Roomba-like Saga Robotics UV-C robots in a vineyard demo with a great, in-depth introduction from Caine Thompson, general manager at Saga Robotics based in Paso Robles.

Two of California’s biggest organic growers, Bonterra (6 robots, 200 acres) and Castoro Cellars (using Saga robots for four years, and now over 600 acres) are already using the robots on 800+ acres of vines.

Ninety more robots were just delivered to the U.S. and the company is exploring new sources for manufacturing them in the U.S. (to overcome those pesky tariffs).

Overview: SEE STORY WITH VISUALS HERE (FREE)

• UV-C robots offer a healthy fungicidal alternative to sulfur, oils and synthetic fungicides that affect vines adversely and impede wine fermentation

• UV-C light does not affect insect life in the vineyard, only mildew and sour rot

• Workers do not have to wait to re-enter fields after UV- C treatment

• UV-C Saga robots rent for $770 per acre per season, offering cost savings in diesel, chemicals, and labor.

• One operator can manage 10-12 robots, each with a battery life of 7-8 hours and each covering 14 acres nightly.

• The electric robots weigh 800 pounds and operate on flat to slightly undulating land. A new model can handle up to 20-degree slopes.

• The company is developing partnerships for beneficial insect releases (with Kopert) and laser technology for weed control (with Carbon Robotics).

• The robots also capture data for yield estimates, irrigation leaks and more

SEE THIS POST WITH PHOTOS HERE (FREE)

General Manager Caine Thompson of Saga Robotics and demo observers at Mindset conference

Here are Caine’s introductory remarks (during which I learned more than a few new things):

“When you look at fungicide use, pesticide use, the amount of chemicals that we’ve used has close to tripled over the last 25 years, and that’s mainly been because resistance is being built from a number of the chemicals that are used in farming. So, as a result, we end up applying more frequent, higher doses, and more chemistry comes in.

“But we’re also having a massive impact on ecology drift when we apply synthetic chemicals, and then also our softer approaches–of sulfur oils, coppers are still very, very detrimental to the biosphere on the wine and on the vineyard as well.”

Saga Robotics was developed 10 years ago by Professor Pål Johan from Norway.

He was developing agriculture robots at the University of Norway, where they’ve got one of the largest robotic schools in the world, and he met a plant pathology professor, and the two of them were talking about agriculture. The pathology professor was using UV light to control mildew and botrytis and various crops, but had no way to get the UV physically out into the field.

So the two of them got together, formed a company 10 years ago, and started building robots with UV to control powdery mildew and downy mildew and started in strawberries in the UK 10 years ago. Strawberries are one of the “dirty dozen” crops, defined as using the most chemicals of any crop.

Now, Saga treats about 35 percent of strawberries in the UK without chemicals.

US BASED RESEARCH

Then five years ago Paul relocated to the US, basing himself out of Santa Barbara, and formed a partnership with Cornell University.

Over the last five years there has been a peer-reviewed research with Cornell, comparing cyber robotics and UV light versus conventional chemical farming programs in the Northeast (where Cornell is), where it’s high mildew, high botrytis, high down in mildew, high sour rots–the perfect place to test the efficacy of UV light.

What’s been found in those five years is that every year the efficacy is as good, if not better, than conventional fungicide programs which is really encouraging.

One of the main benefits, when we talk about ecology of vineyards–the biosphere of the vine and the phylosphere of the vine–there’s millions and millions of bacteria on every leaf and every bunch. All of the sulfurs, coppers, foils, and synthetics completely obliterate them. Same with native yeast as well.

There was a study just recently published about 158 native yeast species, and all of those [fungicidal] products completely take out the native yeast species.

When you look at UV light, the biosphere and native yeast–coexisting and evolving with light millions and millions of years–the built-up resistance mechanisms within the phylosphere, within native yeast, to protect it from life.

What we’re doing with UV light here is taking light and applying it at night–so when you look at powdery mildew, downy mildew, botrytis–they haven’t evolved like the phylosphere, like yeast.

They are very, very susceptible to light, so in viticulture, when you open up the canopy, you get better mildew control versus a closed canopy, but it’s usually not enough to get complete mildew control.

The reason why is that the mildew will repair itself, because it’s getting light on it, and it can keep repairing itself.

So, the big change in the research happened about 10 years ago. So, it’s relatively new research. When light is applied at night, the short pulse of light is applied and then there’s a two hour period of darkness that follows. So the UV-C light kind of breaks that [repairing itself] bond, and controls the mildew, but only when applied at night in that scenario.

I don’t think that there is anything like a silver bullet in viticulture, but when we talk about an integrated system of combining nutrition, using light to wean off chemicals, and to wean off sulfur, we all know the issues in the winery with sulfur. [It impedes fermentation.]

This is a way that you get disease control without chemicals by having the lowest possible impact on ecology.

This is not a pest control mechanism, so there’s no impact on mealybug leafhoppers. When you see the leafhoppers kind of buzzing in, out, you’ll see moths buzzing in and out. There’s no impact on them, because their outer shells have evolved with light for millions of millions of years.

It’s the same with beneficial insects–no impact versus sulfur where there are massive impacts on beneficial insects. Same with oils.

DRIFT

We’re having a lot of off-target drift with any chemical wave, right? Even with the softest ones.

UV-C light is a short pulse that goes through priming the vine–it’s disrupting the mildew cycles and botrytis cycles–and then there’s no residual impact at all.

So there’s no residual effect on the vine, and workers can go straight back into the vineyard.

There’s no impact on the soil, the ecology, anything around, and obviously no withholding periods.

So the program could start from budburst and go all the way through the harvest to get complete control of botrytis and sour rot right at the time of the harvest.

They’ve got a number of real life case studies, including one just down the road, and they’ve got amazing new results with botrytis and sour rot control using UV spanning across numerous areas throughout California.

DEMO

(I took a video but it did not turn out well, sorry. So this photo will have to do. But you can see a video from another source here.)

Michael Hutchinson of Saga:

The robot knows where it is using RTK GPS, which for us gets about one centimeter of accuracy.

If it ever doesn’t get back, because things happen to the signals, it just stops, waits a minute, and carries on when it’s good again. It has lidars on it, which is how it sees, and that’s these things at the top.

You might see one on the other side, too.

The little dome–that’s essentially a laser range, lidar spinning around–sees the distance to everything around it. When setting it up out of sight, we make its map.. It is kind of like Google Maps, but for a robot.

For the operator, it’s a case of putting its map on one of its roads and clicking a switch, and it will drive itself from then on.

DISCUSSION

Question: Do you sell them?

Caine: We actually rent them, so it’s robots as a service.

The way the model works is it’s same price for everyone– $770 an acre to rent for a full season.

That’s usually offset, if not more so, by saving in diesel, chemical, labor, tractor hours.

One person can oversee 10 to 12 robots, so we’ll have one operator running them.

At Antonori in Napa, they have a couple of robots that are working so autonomously that at night those staff are doing different things–mowing the underlying plants, cultivating.

Question: What support do you offer?

We’ve got a full, online support system, and if any issue comes up, support is available 24 hours, seven days a week, plus personal support in the US.

Question: Will it work on trellis vines and head trained vines?

Caine: It works on head trained as well.

This model is mainly for flat to slightly undulating land.

We’ve got a relatively new model that was just released this year, which is a little larger, that can do slopes up to about 20 degrees.

When we talk about regenerative farming, we’ve got tractors and sprayers that are 15,000 pounds. Eventually we’re going to get lower energy consumption with autonomous lightweight robots. These are only 800 pounds, so they’re super lightweight and they’re all electric, so there’s very, very low carbon impact.

Each robot will do about 14 acres a night.

Question: How steep can it operate? Is there a crawler version, and are you looking into a two wheel version?

Caine: The next version is bigger–bigger wheels can do up to 20 degree slopes, but we have had a number of people ask about crawlers, and that’s something that we’re interested in exploring,

As the company builds, we believe that we need to solve other problems for growers to help remove other chemicals.

UV-C will be the main proposition that, as we continue to evolve the autonomous vineyard of the future, we’ll be adding more tools for reducing pesticides and herbicides.

We are working on a partnership with Kopert, the beneficial insect company that helped develop a beneficial insect releaser that we can put on top of the robot.

So we can release beneficials as we go through.

And then work on the other stack of problems that we need to solve for growers in regenerative farming, and even the conventional farming space as well.

I haven’t met a grower in my life that doesn’t want to move away from chemicals, no matter how you’re farming.

So, what can we do on the underside, the under vine area?

We’re going through so frequently, so small amounts of disruption, like with a finger weeder, are in the R&D pipeline.

And then there’s a pretty cool technology around laser technology for weed control, using AI to detect what’s a weed, what’s not a weed, and there’s systems now that can pick that up. Carbon Robotics specializes in that technique, and that is technology that’s widely available, so we’re looking at partnership options for that.

There’s also a lot of cameras on the robots, so we can do a lot of capturing a lot of data–yield estimates, missing vines, red blotch, virus–and send reports of exactly where those vines are. Since cameras are on the outside, we’re working on protecting against irrigation leaks.

SEE STORY WITH VISUALS HERE

This diagram is from the company website.

To reduce the amount of time that people have to spend buzzing around vineyards–looking for irrigation leaks and gopher holes, for example–is an opportunity… if we can find exactly where they are, we can get better control of gophers and ground squirrels.

Question: Are you typically seeing organic growers use this at the beginning of the season, and then maybe through flowering, and then once they start to see mildew on a green berry? Or…?

Caine: At Castoro, where we’ve been working for four years now, we’re operating about 700 acres. We started off as a 40 acre trial, where they are down to one spray as kind of a clean up to start the start the season. Elsewhere, it’s UV-C all the way through.

Then if for whatever reason you need a popup, then they’ll do a sulfur application sometime through the season. It can be a hybrid approach.

Caine: Bien Nacido has had really, really good results.

[See Greg Gonzalez video.]

They’ve been able to reduce their fungicide use by about 60 percent.

Question: How long does the battery last?

Caine: So, most of the power draw is coming from the lights, so they’ll run about seven to eight hours in a night, and on 240 volt it all charged fully ready for the next day.

Question: How do I convince the owners that also purchased the [now parked] Monarch tractor to go for this? After they’ve been disappointed by Monarch.

Lots of laughing.

Caine: That is pretty much everyone we’re working with.

It was pretty funny on some of the really isolated blocks, where there is no charging, we’re actually using Monarchs to charge robots there.

BONUS VIDEO

Enjoy this night time view of the action: https://organicwineuncorked.substack.com/p/can-sagas-robots-protect-against


Saturday, June 27, 2026

Shelf and Shopper | Organic and Regen Friendly Retailers Panel at First Mindset Conference Finds Both Enthusiasm and Sales Growth In Key Demographics

https://organicwineuncorked.substack.com/p/shelf-and-shopper-organic-and-regen

A panel of experts painted a rosy picture of growth in the retail outlook for regeneratively farmed wine.

There isn’t time or space at the moment to talk about all the things that made the Mindset conference’s debut this month so mindblowing but rest assured, future posts will cover that.

For now, I just want to share with you one piece of that three day event (held in Santa Maria) that I think a lot of you will be interested in and that one little piece is the high powered retailer panel.

How are organic and biodynamically grown (and mostly certified?) wines faring when it comes to shelf and shopper? These are the folks who see what’s happening first hand.

IT IS SO MUCH BETTER WITH THE PHOTOS SO GO TO THE VERSION THAT HAS THEM

WINE SALES DOWN, WELLNESS UP

“We know wine sales are down, but we also know wellness is up,” said importer and distributor and panel moderator Martine Reyes MW in his opening remarks.

He continued, “The question on the table has real dollars attached to it, so the ladder we’re climbing is okay.”

“Organic already means better for me. Sustainable means better for me and the planet. Regenerative means something more, not just avoiding harm, but actively restoring, and includes social equity as well.”

“The gap between what regenerative means and what the market rewards is the focus of this session,” he said.

In his own work, he said, communicating regenerative can be challenging as the information gets passed through the retailer or restaurant wine teams.

“I can put regenerative wines in front of a buyer and a story. What I can’t control is if it gets poured, if it’s talked about, or if it’s reordered. Certification or shelf placement doesn’t solve that. It’s important, but it doesn’t solve that.”

“What solves that is if the staff on the floor tells the story (real quick) to the busy consumer who’s in and out trying to go on with their day, and that’s the trade. That’s a training problem, and it’s a problem that belongs to everyone in this room who moves wine.”

All three panelists contributed what they have seen happening in the marketplace with consumers and buying power for regeneratively grown wines.

IT IS SO MUCH BETTER WITH THE PHOTOS SO GO TO THE VERSION THAT HAS THEM

Chiara Shannon (left), Elaine Leibee (right)

SHANNON: WELLNESS AND THE SOMMELIER’S EVOLVING ROLE AS REGEN EDUCATOR (AS NEEDED)

“How much does the average consumer or sommelier understand about regenerative wine right now?” Reyes asked Shannon.

She answered, “Not very much, but I also would say that that isn’t so important.”

“What speaks to me,” she said. “and what captured my interest in wine in the beginning was sense awareness and the adventure that it offers. And then, as my career evolved, and I advanced selling wine, working as a sommelier, getting my own certifications, and also practicing yoga and integrating my wellness practice into my life, I came to see these connections between wine and awareness, and how wine can be a tool for us to expand our awareness.”

“And it can also be a way to integrate our values into how we purchase things,” she continued.

“So I became very interested in the connection between wellness and our values around that–health, mindfulness, wellness, healthy eating, and wine–and so here today I truly believe that these are the values that drive consumer behavior.”

“It is an exciting moment for wine, because we can speak to all of these things, and regenerative agriculture is this a new evolution–the next evolution of that conversation.”

“So sommeliers need to know about soil health and microbiology. How much do they know about that? Is that really important if they’re interested, and if they feel like they can connect with their consumers about that, then that’s great.

But ultimately the story is about relationships and making connections and opportunities.”

Her Philosophy

“Working as a buyer, you meet the customer where they are. If someone comes in and wants to talk about fermentation and you know this clone and that clone and this time in the barrel or whatever, you talk to them about that and you sell that.

Over my career I saw that more and more people, especially younger people were coming in and wanting to talk about biodynamics and natural wine and alternative packaging and lifestyle issues, and so for me, part of meeting the consumer where they are and giving them an experience took me to a place where I was taking my customers to wine country and doing yoga and teaching mindfulness and talking about biodynamic farming and talking about what now is regenerative practices and how wine is a part of that.”

In-depth knowledge is not required she said, but building a relationship and creating trust and bridges is essential. Knowing more about regenerative wine can be an asset, she said.

“How much do sommeliers and buyers know about this stuff? It depends on how much they have researched it and what their interests are. A lot of the times it’s more on a superficial level, but I also think that if they can find ways to connect with their consumers who are interested in these things and interested in values related to health, ecology, wellness, the future of our planet, that’s where the sales takes place, that’s where the magic happens, and that’s where the loyalty is built, and the trust. That’s a long answer, but that’s been my experience.”

IT IS SO MUCH BETTER WITH THE PHOTOS SO GO TO THE VERSION THAT HAS THEM

HOWARD: REGENERATIVE ORGANIC MARKET DATA SHOWS ROC DRAMATICALLY OUTPERFORMING OTHER CERTIFICATIONS IN FOOD

Prefacing her data presentation, Howard noted that the data she was presenting comes from food sales, not wine, so it should be considered with that lens.

Her slide on data from Spins showed regenerative organic outperforming other leading certifications with a 22% year over year growth in multi-outlet channels (MULO), outperforming the older labeling of organic which showed 6% growth.

Since consumers often do not know that organic is non GMO, there was even another label that said “Non GMO and ROC.” That was growing 30%.

Notably, combining certifications combined led to annual growth.

Meanwhile, sustainable was a more complex story and landscape. Certified B was not a big lift for shoppers (down 1%) but grass fed and pasture raised are rising labels.

RISING USE OF COMBO LABELING

Combo labels are growing, she said, giving consumers reassurance in a landscape filled with so many terms.

“If consumers have had some not so strong experiences with organic–they read it somewhere, it didn't turn out what they thought it was, whatever it may be–when they see that that regenerative organic certified paired with say organic or fair trade, they tend to have a higher trust lever, and so just seeing that for them is a trust lever,” she said.

But there’s not enough ROC products on the shelf. 

”We also recognize that regenerative organic certified products aren’t necessarily at a fully accessible place. They’re still very aspirational. You have to go to certain places to find them. There are not huge shelf sets around it, and that’s something that we’re looking at.

How do we make it more attainable, accessible by working with retailers?”

EREWHON’S EXPERIENCE: WINE SALES ARE UP, ESPECIALLY WITH CONSUMERS AGED 21-35

At Southern California’s organic powerhouse Erewhon, with certified organic stores in 11 locations (and on the way to expanding to more), Erewhon wine director Elaine Leibee said the company has its own wine standards.

“When a producer submits their wine for my review, they have a pretty precise list of farming requirements, ingredient requirements and additive requirements that they look at,” said Leibee.

“I always tell them, ‘Hey, pitch me your five most delicious and well farmed wines. And then we kind of take it from there.’”

(Note: a certified organic retailer can sell both organic and non-organic products, but must keep the two separated.)

Said Howard, “Let’s be honest. Erewhon is a very aspirational shopping experience, and it is very niche, but let’s think about organic and where it was 30 years ago, it also was pretty aspirational.”

Howard: “Organic was pretty niche, and it took time for it to get to the place where now Walmart moves more organic baby food than any other retailer country.”

TIMELINES TODAY ARE SHORTER, GIVEN SOCIAL MEDIA TRENDS

“Now it's not going to take us 30 years to do that,” Howard added, “because one, we have a playbook with organic, two, the access to information is much faster, much greater, and three, we don't have time.

I mean, we literally just don't have time on this earth to wait 30 years for this to actually be of importance.

I think that the regenerative organic certification, being built on three pillars: soil health, animal welfare, and social fairness, is good news–we can actually speak to three different personas.”

IT IS SO MUCH BETTER WITH THE PHOTOS SO GO TO THE VERSION THAT HAS THEM

Leibee said Erehon showcases regenerative brands in the wine space, especially when it opens a new store.

“Every time we open a new location,” she said, “we hold what’s called a wellness day, and we invite brands to come out. We give out free vitamin B shots. There’s cold plunges. It’s a really fun event.

Because Erewhon had just opened the West Hollywood location, the company decided to make April there “Earth Month,” and invited about a dozen of ROC certified brands to participate.

Caption - Christopher Gergen, CEO of ROA, and Jason Whitener, COO of Erewhon, during April, designated Regenerative Organic Certified Month at Erewhon

“In our store, between grocery and my department (wine), we carry about 200 certified ROC brands. We usually see about 400 guests on these days, so it is a really, really big event, and a good percentage of those are our members. They’re very familiar with the types of products that we have, but many are just curious–people that are coming to visit for the first time.”

 Caption - Displays selling wine during April 2026 regenerative organic wine events at Erewhon featured Tablas Creek wines and Troon Vineyard’s sales director (and a Certified Master Sommelier) Nate Winters, CMS

“We invited two wineries to pour–Tablas Creek and Troon Vineyard.

“Nate from Troon comes down and trains our team once a year, and also pours, does demos, and brings so many informational tools. We poured a nice lineup of their skin contact wine, their glou glou, their Vermentino and their rose.

He was surrounded during the entire three hours.

It’s wine in a wellness space–that’s incredibly encouraging–because as we talked a little bit earlier about how wine sales are down. They are not down for me,” she said.

Leibee: “I have double digit growth [in wine] year over year for the last six years, so people are interested in wine, and the majority of the people that surrounded Nate through that three hours were between 21 and 35 years old.

We sell a lot of wine, we sell a lot of regenerative wine, organic wine, biodynamic wine, natural wine.”

Nate sold about four cases of wine for us that day, so we’re pretty pumped up. And Tablas did really well, as well that day, too.

Additionally, this photo means a lot to me, because it’s a similar setup to our demos that we do throughout the store all month long.”

PROMOTION, PROMOTION, PROMOTION

Last year, Leibee said she ran 1,000 consumer demos across the chain’s 11 stores.

“Not only does that provide our guests to have a really incredible experience with a winemaker or someone that works for a brand or a winery, but they’re also providing education to my team.

At the end of the day, it all boils down to education and training and standards.”

Management gives the wine team the opportunity to take WSET Level 1 at company expense. Team members with two years on staff get half reimbursal for Level 2 and 3.

“Education, training and demo opportunities are all giving my team the opportunity to learn from professionals which really does open the conversation and gets my team pumped up, along with incentives,” she added.

QUICK CUES FOR SHOPPERS ARE ESSENTIAL, EXPERTS SAY

Reyes asked how stores signal to buyers, who have maybe 15 seconds to look for a wine, which is regenerative.

“For Erewhon, we love shop talkers,” Leibee said. “We have a whole team of artists at our corporate office that do campaign signage for us, and typically we focus on farming first for all of our products, but we also include three talking points about the product on the shelf talker, so those help.

Brands can buy those–they're on the shelf for six months–and I watch sales. They work.

Erewhon also organizes the wall of wine intelligently and consistently. Highest priced wines are one the top shelf and lowest priced ones on the bottom so shoppers can focus on what they are looking for in terms of price and taste.

Said Leibee, “Our shoppers will scan the wine wall and usually gravitate towards something that has a shelf talker. Again, demos are incredibly important. We have a monthly Winemaker of the Month feature, and so when I'm working in the aisle, I want to promote the winery on the Winemaker of the Month.

“For example, this month we're showcasing Maison Mirabeau for their One Block Challenge and the One Day Rosé (certified organic by Ecocert and regenerative by A Greener World). I immediately take the shopper to the end cap feature on it.”

CERTIFICATION AND BOTTLE LABELING MATTER

“At the end of the day, if a guest comes in looking for something that is really incredibly farmed, I train my team to immediately go to a producer that has certification,” she added.

“I carry about 600 products [about half are wine], and more than half of those have certification. It's incredibly helpful to flip the wine bottle over, or the can of RTD over, to show the USDA, the biodynamic, the regenerative, the organic, simple, and that just seals the deal.

I also have my team members have one simple sentence to describe what regenerative is, because we really only do sometimes have 15 seconds with a guest, and so they have their script and they're able to seal the deal that way.

But as soon as our team starts talking about regenerative, they usually get excited, and when you get excited in the aisle, the guest gets excited, and then sometimes they take two bottles, which is wonderful, so it really is about, training and, and having those cues on the shelf and bottle that really help us.”

TRAINING MOVES THE NEEDLE

Erewhon now has about 2,600 employees, and during the month of April, when it had its ROC Wellness Day and ROC feature, each one of those employees took a Grow training module. This has been a major push point for the company to focus on regenerative and sell those products.

Howard commented, “That is the gold standard. Everything that she just described is amazing, but the reality is that not every retailer is that amazing. Not every retailer is that committed.

If you’ve been in a Whole Foods, or you’ve ever sold into Whole Foods, you know they don’t do shelf talkers. They also are not so keen to do end caps of mixed products, so they’re not going to do like an all ROC end cap. So working with them, we’re working on what does that look like there.

They tell us that they’re committed to making regenerative organic work, and we have brands that are coming to us, going, ‘Hey, I want to get into Whole Foods. Whole Foods wants me to be regenerative organic certified.’ That’s an awkward position.

She continued, “I would rather you [the producer] were here because you want to be here, but that’s part of the reality. And let’s face it, the majority of consumers in America are not laying awake at night worrying about soil health, but they are worried about what they’re putting into their body–"what’s in it for me.”

They want to be all about soil health, yay–but they’re not. They’re worried about what’s going in their body, they’re worried about how it tastes. This is where wine blends with regenerative, because it is better for you, it does taste better.

I loved that Tim LaSalle (another speaker) was talking about about nutrient density. We have a whole program going with Edacious Food Labs around testing food products for nutrient density, and it’s off the chart now.”

CREATING A HALO EFFECT FOR ROC ACROSS PRODUCTS

Said Howard, “How does that [nutrient density] apply to wine? Not quite as much, but what it’s doing is creating a halo effect.

We’re working with personal care, and cosmetics, food and beverage, including wine. We also have some distilled spirits.

When the consumer eats [ROC] Lundberg rice and they know that the nutrient density on that rice is off the charts and it’s regenerative organic certified, and then they turn around and they see a bottle of wine–that tells a story.”

STIMULATING THE DEMAND SIDE: REGENERATIVE VITICULTURE FOUNDATION HOLDING NEW CONVERSATIONS WITH BUYERS

During the Q and A discussion, former Robert Hall general manager Caine Thompson, of the Regenerative Viticulture Foundation (RVF) shared news from his recent trip to South Africa wineries and RVF’s recent epiphany that it needs to work on the demand side of regeneratively farmed wine.

Said Thompson, “We're launching the One Block Challenge down in South Africa for Stellenbosch wine growers, and a number of growers came up after that from large areas outside of Stellenbosch, and said, ‘This sounds amazing, and it's incredible. We'll do it tomorrow, but the co-op is not asking for it, the wholesaler is not asking for it, the retailer is not asking for it, on premise accounts not asking for it, the EMA is not asking for it, Schumacher is not asking for it.’

“And there was one of those big aha moments for the RVF is that we're doing all this work on the supply side, and we've not done anything on the demand side. So from that, we put together a key initiative. So there's now two key initiatives of the foundation–the supply side, which is the One Block Challenge–and then the other side, the demand side, and that is about bringing retailers, the monopolies, on-premise accounts, and airlines along to align on what regenerative farming actually is.”

The retailers’ reception has been warm, he said.

“It's amazing the level of interest from large retailers–Whole Foods, Albertsons, Waitrose, Virgin Airlines, United, Marriott Group, Hyatt, big accounts in Europe, as well, Sainsbury's–all coming together, along with monopolies, as well, SAQ, LCBO, Swedish, and Norwegian monopolies.

There's a lot of interest, there's a lot of alignment, and it's really exciting, because if we really are going to accelerate regenerative farming, there's got to be an economic reason, as much as we all here would love for it to be heart, body, mind, and soul. There's got to be an economic incentive from the demand side.”

Friday, June 26, 2026

In Vineyard Demos, Bio Based Tech Wows at Central Coast's First Mindset Regenerative Conference

Bug spraying drones that provide uniform coverage, UV light robots that fend off mildew (and eliminate the need for sulfur) and a digital app for regenerative farming support wowed. 


 JUNE 23, 2026 

I had read about drones being used to spray bugs (not chemicals) over vineyards, but the reality of actually seeing one at work was, pardon me, mega cool. I never thought much about how they worked, attributing it just to some distant, magical mechanics. But…in reality, it was much cooler than in words. And one starts to understand the immense applications where it is saving both time and money AND doing a better job. 

Regenerative ag isn’t just about soil and the microbiome. It’s also about using natural predators. I have to wonder if the originators of IPM (integrated pest management) ever could have imagined how drones would become the work horses of IPM. 

It’s the spinning columns on the bottom of the drones, whirring away, blending bugs with a medium (in most cases, vermiculite) to add more body to the breeze that got me. And the fact that the drone operator can remotely control the speed at which they spin, modifying the dosage rate on the (oh, excuse me) fly. 


And then came the robots. Is that even the word for them? They looked nothing like the robots of sci-fi fame. (Remember the 1965 TV series Lost in Space?) But robots will come in a separate article as I realize now that the drones deserve a post all their own. 

And, last, but not least, the tech wows included a way to keep track of soil health progress–an essential but often unsung hero/heroine as part of a regenerative system that is based less on inputs and more on measurable outcomes. 

 Part 1 Parabug’s Bug Bomber Demo: The Way of A Drone Powered Bug Sprayer 


Overview: Parabug is a beneficial insect applicator company based in Salinas. They use DJI drones modified for agricultural spraying. The drones, which have a 55-pound weight limit, are crucial for minimizing prop wash to avoid harming delicate insects. The company typically charges $20 per acre for insect applications, with the most expensive insect being the Anagyrus vladimiri (a parasitic wasp) for vineyards, costing $25 per wasp and $250 per acre for bugs alone. 

They also work with Cryptolaemus montrouzieri, a mealy bug destroyer. 

They have serviced vineyards up to 300 acres. Applications are more uniform than hand spraying and appear to be cost effective even for small growers. 

This article is a minimally edited version of the audio taken from the demo. If you prefer to listen to the original audio, you can do so here.  

THE MINDSET CONFERENCE DEMO 

 “Technically, although based in Salinas, I [Parabug rep] am from San Luis Obispo. I grew up here, and I fly everywhere from Oxnard, which is just north of LA, all the way to Paso Robles. 

“Our work is really seasonal. We start the year with strawberries exclusively in the winter. That’s the second planting of strawberry crops. There’s a fall planting and a winter planting. The longer season is the winter planting that extends from November all the way to August when they’ll start ripping out fields. 

“We do a lot of our work early on in the season with predatory mites. What we are is a beneficial insect applicator company, so we’re a specialized drone service company. 

And we’re also a technology company. “So this drone here is a DJI. So if you ever bought it like a little hobby drone yourself, it would actually just be this drone model, the same company. “This is their smallest model of agricultural spray band, and we just modified it. So, typically this would have a two and a half gallon tank right here, and these nozzles here on the end. These are actually for spraying, we just don’t use them. So, we took out the tank and we added our control box, which is right here, we also power tap the battery. 

GO HERE TO READ THE REST
 
“I’m not constantly changing these out all day. This is our power tap that attaches to the battery and powers our system, so the control box in these two tube systems here. This is technology that our engineer developed in house. Our engineer is actually a full-time employee for John Deere, and this is a side gig. His wife is the general business owner and who runs day to day operations. 

“My background is in entomology, so I’m really not a drone guy. I had never flown a drone before I started the job. Our operations manager taught me everything in a couple weeks, and then set me off on my own. Question: Did you have to get a license? “Yeah, there’s two licenses. There’s an FAA Part 107 which is what we operate under. Part 107 covers drones under 55 pounds. 

“If you are over 55 pounds, you have to have what’s called the Part 137 and that’s a general business license, so that’s not even an individual licensing system. “We really like the small drones for a reason. “There’s a certain amount of prop wash that comes off of this. 

Question: What is prop wash? “Oh, the force applied by the propeller, right? When you have a larger drone, that force is higher, and the insects that we work with are really delicate, so if there’s any added force from the drone system itself, it could kill them while they’re being dispensed. 

“Unfortunately, this drone model, I believe, is discontinued now, since this is a Chinese-made drone, which is currently being barred from import in the US. “So we’re actually looking at other drone systems constantly. We have some pilots that don’t operate on this system. 

“Parabug actually leases the technology, so that the tube system to other ag service companies, like Nutrien, flies with our system. There’s people in Canada, Australia, Washington, Oregon, Florida, that all can provide the same service that we do in house.” 

Question: Who you get your bugs from, or do you manufacture bugs too? 

“We do not. 

“I actually used to work in an insectary briefly. I was a PCA for them. We had a weird little co-op system with our local growers. They shut down, and that’s actually who got me in contact with grower bugs. 

“So I hopped from the insectary system to this. “We don’t grow any insects in house. We can broker them for growers, but there’s just so many things that can go wrong with rearing insects. 

“We don’t purchase insects . . .Typically, it’s growers. We give our growers free choice of the insectaries that they choose. If they have a system set up already, we can just hop in, and they can bargain for deals from different people. Happens quite a bit.  
Question: What would you say is the scalability? Being worth it and not worth it? And what typical size do you usually service?  
“For farms that are far away, we have a 50 acre minimum, and that comes out to $1,000, typically, where $20 per acre is our application cost, so we’re actually typically like a fraction of the cost compared to the insects themselves. “I’ve picked up insect orders, which are like $150 per acre before, particularly for vineyards. 

“Actually, the most expensive insect we work with is for vineyards, anagyrus vladimiri. It’s a mealybug parasitoid. I’ve heard it goes out upwards of 25 cents per wasp and 250 wasps per acre is typically the standard. [That translates to $62.50 per acre in bugs]. 

We do a lot of that for Sun Pacific in the Central Valley. They’re a table grape grower. 

Question: What’s the biggest vineyard you do? 

“We’ve done 300 acre vineyards in the San Joaquin Valley. We start in Arvin down south at the start of the season. We work our way north. 

“We actually work with so many insects that we usually will end up buying out the stock at an insectary, or the insectary can’t even provide us the amount of insects we always need, because it’s not the scale that they’re typically used to working with.  
Question: And those are conventional growers, for the most part, aren’t they? 

Yeah. 

Question: How long have you been doing this? How long has this been a part of the zeitgeist of farming in California? 

“The insectary I worked at Associates Insectary has been around for 100 years… we think they’re the oldest in the country. It’s in Santa Paula. So it’s an hour north of L.A. and they reared Cryptolaemus montrouzieri, which is the mealy bug destroyer, which is the other insect that we typically will release in vineyards. 

Question: So it’s releasing beneficial insects instead of using pesticide? Yes. 

 Question: What is the survival rate as you drop? 

“From our system? It’s comparable to hand release, but once they’re in the field, it’s totally dependent on weather and other things that have been applied. 

Question: Are you forecasting before flights? Like, if there’s a wind event in the next 72 hours, are you going to drop bugs?

“Yeah. We don’t fly above 15 mile per hour winds. Usually our growers will just text me, and then I’ll check the weather that day, but I’m typically out in the field at sunrise to avoid any problems with the wind, especially here on the coast. I typically can’t fly past noon here. 

Question: And then, is there an ideal temperature you want to be dropping bugs for like next 72 hours, or does it depends on the species? How does that work? Because anagyrus, like every time I release them [by hand] you just hang a cup, whereas cryptolemus, it’s a little bit more tedious. But how do you release anagyrus?

“We release all the insects the same way. Okay, let me turn this on. 

 
“You guys want a handout of the species we work with? I got some here, I can hand them out, and then they come with either the insects themselves, depends on the species. 

“This is vermiculite. It’s a soil amendment. The insects come packed with that, typically because they respire in the packaging that wicks up moisture. So I’ll essentially just dumb insects into my tube systems like this. 

“This is what we’ll use for vineyards, typically. It comes out of the drone uniformly, compared to vermiculite, which is relatively uneven. 

“I use this in the field, but there’s no live insects in this demo. 

“In practice, we mix the live insects in vermiculite. Sometimes they’re super minute. Sometimes they’ll come undiluted, so like lace-wing eggs, so it’ll just be mixed in this all of this tube. 

Question: And you can you set application rates too? 

“Yeah. Sometimes growers want two insects, and then that’s when I’ll have to do some tweaking. 

“I actually have these two systems here attached to the drone. These are weight sensors, so every time I turn the drone on, it zeros out the weight. 

“A fully loaded tube is about 32 ounces, and I can get about 12 acres per flight, so I’m typically aiming to be releasing about three ounces of material per acre. 

Our big shtick is that it’s really hard to do a uniform hand release when you get hand release bottles. This is what they’ll look like in the field, and then your capsules…your grower will tell you, hey, put out 200 insects per acre, and you know it’s almost impossible to do that hand spraying. 

“We work with so many species. Mites have a really low amount of ability to move. Parasitoids like anagyrus and crypto-lamus, they can move up to miles, especially depending on the wind. 


TAKING OFF 

“I can control the openings on these tubes remotely-the speed at which they spin. So these tubes are spinning while I fly, and that’s just how we get the uniform application. 

“The big benefit that growers see is especially with things like mite species, those are aggregate pests, and mealy bugs as well. 
When we do a uniform application, they get less hot spots in the field, and year over year, when we’re doing anagyrus, they’re seeing less mealy bugs, more mealy bug suppression, because the anagyrus will over winter. 

“All right, I am going to take off. It’s gonna get pretty dusty if you guys want to face the other way.” 

AUDIO 

This article is a minimally edited version of the audio taken from the demo. If you prefer to listen to the original audio, you can do so here. 

PARABUG STICKERS, CUPS AND MORE 

Parabug also has really cool swag in their online shop. And a good Instagram channel with lots of videos. Their website has more information about the history of the company, too, which is pretty interesting. 

Next up: The SAGA robots for mildew control. The UV kill spores AND eliminate the need for sulfur applications in the vines, something winemakers are quite excited about.

Thursday, June 25, 2026

Remembering Eileen Crane | Who Also Made Domaine Carneros Organic for a Time

 Sharing some special moments from a 2013 interview I did when founder Eileen Crane led the Carneros sparkling wine house to organic farming and certification.

See this post with PHOTOs here.

In 2011 when I was first getting into wine, and focusing producers who farmed organically, I was very impressed to find Domaine Carneros as the sole French founded sparkling wine producer with organic grapes.

I was inspired to start a blog and launch apps - Organically Napa was one (no longer available) – and it was around then that I visited Eileen Crane and tasted with her. What a treat! I am glad I still have a recording and transcript of our interview which I dug out of my archives to share with you to honor her recent passing at the age of 77.

PHOTO of Eileen Crane with Julia Childs on Child’s 90th birthday in 2002 opening a bottle of Domaine Corneros’ Frivolites sparkling wine. Peggy Loar (then ED at Copia) looks on.

As so many have said, Eileen was most gracious and welcoming. I will never forget her interview with me and her kindness in seating me next to her and her husband at one of the winery’s famous lobster dinners.

Now, years later, I appreciate her for her rarely mentioned organic legacy as well as her many other accomplishments and her warmth and patience.

Today only Gloria Ferrer (the other winery she originally founded and ran) is now farming organically (certified) and has recently certified 300 acres in Sonoma.

Interview highlights:

• When Domaine Carneros opened in 1990, its historic French chateau look was criticized by some locals.

• At the grand opening, the plan had been to dress in historic French costumes, but no one could fit into the rented gowns as they were too small.

• In the year 2000 as the world marked the millennium, founder and owner Claude Taittinger celebrated at his famous Parisian hotel by serving his 500 guests Domaine Carneros’ Le Reve, which he chose because he said the most significant thing in 1000 years was the discovery on “making wine in the New World.”

• The journey to organic was a passion of Crane’s. (Sadly a retreat followed due to mildew pressure). Crane said it cost only 4 percent more to farm organically.

The Interview

PHOTO Chief Bubblehead

Crane | We started trying to go organic in 91, 92, but it was really hard back then. You were kind of on your own. Nobody else was doing it. And there’s something about getting a group of people who can share information and who are more knowledgeable, in that you don’t have to do all the research yourself.

We had some successes and some failures.

We went for organic certification in 2004. Got it in 2007. The winery was certified just before harvest in 2009. So now we have more bottles that say organic on the organic label.

But sparkling wine is such a long process. We have one wine that between harvest and its release takes seven years.

[Around 2013, the winery ended its organic certification and became sustainable certified].

So this culture of being interested in being organic – where did that come from? Did it come from France? Did it come from the corporate ownership? Where does it come from?

Well I’ve always been interested in it – sort of innate. To me. I don’t know why. Like the solar panels I learned about in graduate school and that just sort of made so much sense to me. I love beauty and nature so I have a real bent towards, just wanting to be and participate in beautiful things, I come to work here every day – five days a week for the last 26 years, and people stop and look around so it was a nice area, but it wasn’t gorgeous like this. So to me beauty is just a value and you only keep things beautiful by preserving them, taking care of them.

Maybe that’s probably a funny thing to have organic and solar panels as a love of beauty but it’s a concern for the earth and keeping it this magical place that it is.

I am also interested in sparkling wine buyers...cause I don’t really know much about them as a subset of wine buyers. What can you tell me about the people who buy bubbles?

The bubbleheads?

I’m the chief bubblehead. I should put that on my card. When I met the guy who runs Semifreddi’s – the bakery – and his card said Chief Bootlicker, I thought I could have mine say Chief Bubblehead.

As soon as people get into the category, they learn the most important thing is balance. That is a wine that when you smell it, what it tastes like, what the finish is like – all works in concert – and nothing’s overwhelming.

So we do know that a lot more women drink sparkling wine in this country than men.

That tends to be…but that’s not always the case. There are certainly many men who love sparkling wine.

I think it’s also people who have traveled more. Like when you go to Europe, if you eat in a white tablecloth restaurant in France, and not even in a fancy restaurant. A lot of regions will have their sparkling cocktail.

For instance, in Normandy it will be a sparkling wine with a little bit of maybe Calvados in it, and some apple or something. The kir royal is a little bit of cassis and sparkling wine.

Go to England and you’ll see people in pubs ordering bottles of Champagne. In pubs. And so they’re eating pub food but that doesn’t prevent them from enjoying a bottle of bubbles.

So I think that with this European experience, in the United States, we’re surprisingly backwards about sparkling wine and its use.

I do see that our biggest market is by far in California and the West Coast. There are many good restaurants that will serve a good sparkling wine.

We’ve had so much of that “wedding wine” in this country. The caterers say you want to buy the cheapest because nobody will drink it. Now there’s a self fulfilling prophecy. You buy the cheapest of any wine and people are not going to be very happy about drinking it.

Also sparkling wine often gets served with the wedding cake. And that’s not good…that comes from a historic trend – champagnes and sparkling wines used to be very sweet.

So talk to me a little bit about what it’s like to be owned by a French company.

The family – the Taittinger family – it’s a family owned winery – they’re Champagne based…and traded on the Bourse, the exchange in France, but it’s been family controlled forever. It’s one of the last Champagne houses of any size that’s still family controlled. And they grow far more of their own grapes, like we do.

We didn’t actually talk about our certification. We have 300 acres of grapes and 100 percent of them are CCOF. Cause a lot of wineries will show you the 10 acres out of their 200…

Or they say they’re organic and yet they have only four acres that are organic.

What did you do before wine?

My graduate work at UConn was in nutrition and biochemistry. I lived in New Haven, Connecticut which is where the Culinary Institute of America was located. I’d always been interested in wine, because my dad had a wine cellar in the 1950s. And in my early 20s, I was very interested in winemaking.

When I found out you could study winemaking in California, I moved out here, gave up my tenured track at UConn and took classes for several months and started working at Domaine Chandon. I was there six years in the laboratory mostly, and then became the assistant winemaker eventually, and then I was hired at Gloria Ferrer.

I was there three years and then the Taittingers hired me to do the construction and build this winery.

We started Domaine Carneros in 1987.

So how is it working for French companies. Have they settled if there’s an American or Californian sparkling wine style?

There isn’t just one American sparkling wine style and there’s not one French sparkling wine style either – they’re all over the place.

THE ART OF CHAMPAGNE

I went through eight interviews before they hired me. They tasted their wine, tasted my wine.

I was hired by Claude Taittinger (1927-2022), who was an art collector – he’s now retired [in 2013] , but he was an art collector.

Taittinger has a very decided style and so do I. So it was pretty much a marriage of style.

Claude Taittinger said to me, “Great things are always originals, they’re never imitations.” The analogy he used was Picasso would have been unknown if he had been trying to imitate Renoir. So now as Domaine Carneros, you must be an original style.

Most of the other French houses had sent over a winemaker for a week to do the blends. Taittinger has never done that. We’ve always made them here. So it’s very much – we are our own shape, form, evolution.

Art is a good analogy because people say, ‘Well, do you still produce the same wine you did?”

I say Picasso went through a blue stage and a rose stage and Picasso went through different stages, in his artistic career and winemakers do that, but you can usually see the relationship at different stages.

We get better every single year.

Though people who had our wines maybe 5 years ago or 15 years ago, still recognize the style, the style has evolved more. And we also make several more different styles of wine than we used to.

As a winemaker, I know great wines are always wines of a place.

You can make very good wines if you buy from various locations around, but it takes a winemaker a long time to get to know their vineyards because you only get one crop a year.

I’ve been making sparkling wine for 36 years. I’ve only made sparkling wine 36 times. A chef might make their famous dish 36 times a night.

In the wine business, experience counts for much more than almost any other industry because it’s a slow process that takes a long time.

So having your own vineyards and really being able to hone in on how you adjust – how you prune them, how you manage them, how you harvest them. Having your own grapes is enormously important.

So is Taittinger organic in France?

No, you know, because of the conditions. They have rain all summer long. And we’re very blessed with a dry season. So there are people in France who are going organic or biodynamic. Champagne is very northerly so I think it would be very hard to do that.

[Subsequently, people have tried but few have succeeded.]

Because?

Because they get rains and often they’re harvesting very late in the season when it’s cold and they’ve been rained on, cause they have such a slow ripening…you keep waiting.

Whereas we always get ripeness and if we get an unexpected rain in the summer, it’s very breezy right through here and we get dry very quickly. I’ve only seen rain damage in sparkling wine once in 36 years.

Taittinger grows more than 50 percent of their own grapes which in Champagne is extraordinary. The fact that we do 96% of our own is extraordinary.

You never get the quality from vendors that you get from having your own grapes. The grower has a different incentive than the winemaker does.

I didn’t actually find out agewise what type of person is attracted to sparkling wine? Who are the bubbleheads, agewise?

I’m not sure that there’s an age group. I think the 20-30 age range that’s coming along right now [this was in 2013], we have a lot of enthusiastic supporters in that age group but we also have a wonderful wine club. We do a lot of social events and we have a beautiful outside space you can sit in.

But we have people who come and show us that they just turned 21 and we have people who are in their 80s drinking bubbles…or 90s…we have people from Topeka, Kansas who come here every summer and come here and sit out on the terrace everyday that they’re here and drink bubbles. It’s actually a group of gals – it’s four gals who come and they call this home. And they usually come for the Le Reve and lobster party we do in the middle of the summer. And then there are neighbors who come and sit on the terrace.

Chateau de la Marquetrie PHOTO

So let’s talk a little bit about the decision to make the building look like what it looks like. How did that come about?

Well, the Taittingers own a historic chateau called the Chateau de la Marquetrie..and we’ll do a little walkaround and I will show you a picture of the Marquetrie…and the Taittingers have always been interested in historic architecture. So when they took over in the mid 1930s, they started acquiring some historic buildings, and the Chateau de la Marquetrie was one of the first of them.

And then in the center of France, Reims, they own an old house, a mansion, of the Count of Champagne.

And then they have these historic cellars – based on an old abbey. So they’ve got this great interest in historic architecture, preserving it and repurposing it so it can stay alive.

So when it came time to build a winery, the Taittingers convinced the other partners that new winery in Carneros should be a chateau based on their Chateau de la Marquetrie.

Domaine Carneros PHOTO

Their argument was that they expected to produce world class wines here and they wanted something that said “world class” as far as a statement.

When this Domaine Carneros building was first built, there were a lot of people who were horrified and said this doesn’t fit in with the territory, etc.

But if you look at Mondavi, for instance, Mission style is basically a form of what came out of North Africa. But it came here by way of Spain.

And so what would fit in with the territory? Would it be tipis? I don’t know.

The Taittingers wanted to do something that would clearly say ‘world class.’

And they loved their Chateau de la Marquetrie and they wanted this recreated in the U.S.

So I was at the Napa Historical Society last weekend and I saw these photos from when the winery opened when it first opened – people dressed up in the French costumes.

Yes, the Grand Opening.

Do you still do costume things or?

Well for the Grand Opening, it turned out that the costumes from the Dangerous Liasons show had just come off of a year long loan, like two days before the Grand Opening. So we were able to use them.

There was just one problem. They were all these gorgeous costumes, but the waists were very tiny.

We were very heart broken; we were sure we were going to wear them.

So we went to the high school and tried to get people who were size 8’s but they couldn’t…The costumes were like size 4’s.

BEST MOMENTS - THE MILLENIUM MARKED AN AUSPICIOUS TURNING POINT

Eileen: I had Le Reve on the millennium. It was exciting. Befitting.

Claude Taittinger served it to 500 of his closest friends. He owned the Hotel de Crillon in Paris at the time.

I asked him why they chose that? Because, he said, it was making wine in the New World, which he said was one of the most significant things in the last 1,000 years.”

Have you noticed anything different since you started growing organically?

The quality of the grapes is just phenomenal. I mean originally we did it for the guys and gals working in the vineyard. And it was really thinking that it would be a much healthier environment, but the vines just look so much more vibrant and healthy and the fruit that you get has so much more body and finish. Every year, they get better because the soils get better because we’re not spraying herbicides.

The soils keep getting richer and better all the time, and the vines look healthier and the grapes get better. A lot of people don’t do it because they think it’s too much work or they think it’s going to be too expensive and it is more expensive, but it’s not. I think we figured out it costs us 4 percent more to farm organically than non organically.

Well some people say ‘we’re organic but we’re not doing the paperwork.’ Well going organic is this much work [big] and the paperwork is like this much work [tiny].

People steal our (CCOF) signs all the time. So that’s why I put out those certificates. To show that we’re actually real. Cause a lot of people just steal the signs.

I’ve always been mystified by people’s denial about the value of certification. They all say ‘oh the paper work, oh the cost.’

For one place it was like 4 cents a bottle, cause the government gives you back the fees…like half or three quarters.

Do you have a consultant?

No, we’ve done it in house and the CCOF people are helpful. I mean it’s some work but it’s not onerous.

Take us through these next wine– so the rose is named for Madame Pompadour…the Cuvee de la Pompadour…[now called simply their rosé]

So the rosé – part of a rosé’s identity is its color and it’s really the only sparkling wine that has a color identity. They can be almost red. Some sparkling wines are red. But then they can just be an off gold. But this actually has a little more color than most of the rosés, but I like this sort of soft peach color. We make a rosé by leaving it in contact with the skin.

Most people add red wine back to the cuvee. In Champagne they don’t get enough color from the Pinot Noir grapes, so they have to add red wine, but we leave it in contact. About 20 percent of the Pinot Noir we bring in, we leave in contact for the rosé, with the skin.

It has a very interesting finish.

It’s our prettiest wine, but it’s not sweeter. A lot of people actually think this is drier than the Brut.

So how are French people finding the wines when they come?

They respond pretty favorably. A lot of the Champagne producers are concerned because California sparkling is generally less expensive than Champagne. So you can get a heck of a good bottle here for a lot less.

So what part of the process do you love? What part do you get sort of little high about?

Harvest. The grapes come in and the grapes smell good. The aromas keep changing. When you first press the grapes, you get the aroma of this fresh juice and then as it ferments in the cellar, the fermentation smells change during the fermentation. And then you have the new wines to taste. But I also like the cuvee blending.

I was going to ask you about that –isn’t that kind of where the magic happens?

If you did your job right during harvest, that’s where the magic happens, but you have to…it’s like a chef in the kitchen.

The grapes, or your ingredients, have to be just right.

And how you handle the early phase is like preparing a meal – in preparing a meal, it has to be just right. The assemblage is putting all those properly produced elements together.

The assemblage is a great challenge because you haven’t done that job for a whole year.

At harvest, if you make a mistake in the first couple of days, it’s a big one.

Often sparkling harvest is only 10 or 12 days long. You have to get your mind to kick in really fast and think ‘Okay.’

Because I’ve worked with these vineyards and before, for another ten years, in Carneros. I have this mental inventory.

‘Oh, I remember this happened in 1984…and this was the situation and this was how we handled it and it worked.’

And you pull out from this rolodex or piles of information from past years and that didn’t work out… let’s see how we’re going to handle this.

And we had one clone here–we still have it–and the very first year when I picked it, it has a very muscaty, very over the top quality and I just thought ‘Oh.’

Of course I wasn’t anxious to tell my brand new employers that we were going to have to pull it out…a young healthy block of vines. So the next year I thought, ‘Why don’t we try harvesting it several days earlier, before it’s really ripened.’ And I did that and it was better. Actually it’s now one of the backbone clones in the Le Reve. And I don’t use a lot of it. But in the Le Reve there’s usually 5-7 percent of it.

I love our wine with shellfish. Scallops is probably the most perfect match. We do a fun party in the summer with members called Le Reve and Lobster. Which is very casual. It’s just lobsters, out on the tables, and blueberry pie. With a slab of vanilla ice cream.

So Maine [where I used to live].

With a shooter of clam chowder. It’s informal. It’s fun. We hand out bibs. It’s silly and fun and delicious. We do those all summer long. People really love it.

Maybe you would like to come to one.

Yes. [And I did…and I will never forget it. Thank you, Eileen. And may there be more lobster dinners in heaven with your wines.] PHOTO