Friday, November 6, 2026

In Conversation: What Did Lafite Learn In Its Biodynamic Study? Hear from Manuela Brando de Lachapelle, Study Author, in Leading Bordeaux Podcast (English Transcript, Part 1 of 2)

Les quatre saisons du vin – Manuela Brando de Lachapelle (English translation). This published with the permission of the podcast hosts. 

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This is part one of a transcript of the Aug. 1 episode of The Four Seasons of Wine podcast in French, which has been translated into English. [The original podcast, in French, is here, It is translated below by Claude.]

[If you prefer the audio, you could also try listening to it while using with Google Translate.]

I have taken the liberty of sharing this in the U.S. in English with the sole intention of spreading the knowledge from the Lafite study and to support of the podcast hosts’ new book (published before their interview with Lachappelle took place). It is a wonderful podcast series.

Podcast Intro: Wine lovers, our specialists César Compadre and Mathieu Hervé invite you to join them through the seasons to talk good bottles, the Bordeaux vineyard and wine news. In each episode, they guide you through the industry’s must-see events, break down what’s at stake, and share their insider tips (to be enjoyed in moderation!). They also host major figures from the wine world for in-depth interviews.

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The hosts’ questions are in bold. The guest’s answers in plain text. I have inserted a few boldings in italic in the guest’s answers.

Episode Introduction

Interested in buying local? This Sud-Ouest podcast is supported by the #BordeauxLocale movement, a campaign that showcases the economic players of the Gironde: the businesses, and the men and women who make local products and Bordeaux wines. Today more than ever, all local players must support one another and take part in a more supportive, responsible and committed economy.

That is why the Bordeaux wine trade body and the Bordeaux Métropole Tourism and Convention Office designed this movement, with the backing of many public figures. If you too are #BordeauxLocale, join us: discover the establishments that put local products forward, sign up at bordeauxlocal.fr, and share the hashtag BordeauxLocal.

Hello, I’m Mathieu Hervé. You’re listening to Les quatre saisons du vin, a podcast from the Sud-Ouest newsroom. Thanks for being here. Enjoy.

Before we start this episode, a little self-promotion. This podcast has been running for eight seasons, and it is now going from spoken to written. From May 15, you’ll find the book drawn from Les quatre saisons du vin in bookshops and newsagents. It is published by Éditions Sud-Ouest and titled Où va Bordeaux? (Where Is Bordeaux Headed?), because that is the common thread of our dozens of interviews with the women and men of the Bordeaux wine world

It’s a stocktaking of the vineyard’s situation on the human, political, economic and cultural fronts, in the words of the people who came to speak at this microphone. César Compadre and I hope it will modestly feed the ongoing reflection of professionals and enthusiasts on the place of wine today. Thank you for listening to us and supporting us for eight seasons.

Once more, the details: Où va Bordeaux?, 250 pages, €19.90, Éditions Sud-Ouest, in bookshops on May 15.

And now, on with the conversation.

I quote: “Viticulture, an activity closely tied to French civilization and the French economy, must now adapt to a world of limited resources.” Close quote. That is the first sentence of a thesis titled Biodynamic preparations, professional perception, and study of their impacts on the physiology of the vine and the grape berry. We’ve been told, in scientific and university circles, that it’s a great thesis, defended in Bordeaux, that will become a reference on wine and biodynamics. Its author is at our microphone. Her name is Manuela Brando de Lachapelle, and she is going to explain it to us.

Hello, everyone. You’re listening to an episode of season 8 of Les quatre saisons du vin, the podcast from the Sud-Ouest newsroom that tells the story of the wine world, revisits its major events and tries to decode their stakes. I’m Mathieu Hervé, and I’m here with César Compadre, head of the wine desk at Sud-Ouest [”rubrique 20” in the source]. Hello, César.

Hello, Mathieu. Hello, everyone.

And we’re welcoming Manuela Brando de Lachapelle. Hello.

Hello, Mathieu. Hello, César.

Let me introduce you briefly; I’ll correct myself if needed. You were born in 1989, in Bogotá, Colombia. You arrived in France in 2007 and have been based in Bordeaux since 2013. And I want to stress one point right away: you are a scientist. You trained as an agronomic engineer and hold a doctorate in oenology, with a thesis defended in 2025 at the Institute of Vine and Wine Science (ISVV) in Bordeaux. You are Director of Research and Development at Domaines Barons de Rothschild Lafite. I’d point listeners to our recent episode with Saskia de Rothschild about the estates.

Today we’ve invited you to talk about a subject that is interesting, often divisive in the vineyard, and sometimes caricatured, or at least it was not long ago: biodynamics. We’ll talk about your approach, your work, what you do at Lafite. We’ll also talk about global warming, viticulture, agriculture, and wine in general.

A quick note: we’re recording in early July, and this episode will air in August. I mention it because we have already lived through two heatwave episodes, and we may well see more soon. It’s important to state the context.

The thesis, Steiner and the roots of biodynamics

Biodynamics: skepticism and curiosity. Those are the two words that come to mind. When you’re out in the field a lot, as I am, you hear about biodynamics very regularly: in estates that are certified biodynamic, in those that are interested, in those that criticize it. Pontet-Canet, Fonroque, Palmer, Climens, to name just a few. These are châteaux we’ve written about a lot in our columns and elsewhere. And one idea strikes me: if you set the number of press articles and conversations about biodynamics against the number of properties actually certified, the gap is striking. We’re talking about barely a few dozen properties certified by Demeter or Biodyvin, the two certifying bodies for biodynamics, and about a thousand certified properties in viticulture worldwide [figure as given in the source]. So it’s a subject that is often put forward and studied, yet in the field there are rather few certified businesses. But where the interest lies, I think, is that biodynamics raises many questions about soil life, about work, about the interaction between people and their universe, and those interactions go well beyond business certifications. What’s interesting is that it opens the mind.

Let’s open the mind, then. Before we begin, Manuela Brando de Lachapelle, we’ll give you an exercise academics are generally well practiced at: explain your thesis in 30 or 35 seconds.

Well, I completely agree with César. There are tons of articles giving opinions on biodynamics. But we also noted that there were very few scientific articles on the subject. So one of the aims of my thesis was to speak about it scientifically, in particular about the biodynamic preparations, which are only one element among others in the biodynamic method. The aim was to start with a preamble on how biodynamics is represented in the French wine sector, so as to work on those attitudes of skepticism and curiosity that you can observe. The second aspect of my thesis was to look at the impacts of these preparations on the plant’s physiology: growth, water status, berry ripeness, fertility. The aim was to do it in the open field, so we did it at Château Lafite Rothschild, with the expertise of course of the Institute of Vine and Wine Science, combining field approaches and laboratory approaches, but always keeping in mind that the results should be applicable in the vineyard. That way my colleagues, and all our peers around us, have the elements to decide whether or not to adopt the preparations in their practices.

A scientific analysis of practices. And to start this conversation on solid ground, let’s immediately address what is often biodynamics’ controversial side. Pell-mell: there’s esotericism, there’s the guru figure, there’s the drift, in quotes, almost sectarian, there’s astrology, in other words anthroposophy. And above all there’s its creator, the Austrian Rudolf Steiner, 1861 to 1925. Explain the historical roots of this movement to us.

Sure. Rudolf Steiner was an Austrian philosopher, open to many currents. He isn’t the first philosopher to talk about nature. He raised various points related to agronomy in the interwar period, when chemical products were arriving in agriculture and harming soil fertility and crop yields. So he laid down precepts, and the unfortunate thing is that he died a year later and couldn’t justify what he had said. These precepts are collected in a book called the Agriculture Course, which is very hard to understand. But what’s worth looking at, and there are interesting scientific articles on this, is that gathering, those lectures by Rudolf Steiner. The group listening to him was made up of very varied professionals, often scientists and researchers. You have to know that Steiner said what he thought, but he insisted on the importance of experimenting, publishing the results and sharing them. So in fact it is the experimental scientific approach we know today. We sometimes forget that. And of course, because he was a philosopher, that group began to be singled out, which made it feel shut in. That’s why people speak of a sect today. But when you look at how the French government [body that monitors sectarian drift] defines a sect, what I know of biodynamics in agriculture and viticulture doesn’t tick all the boxes of a sectarian drift.

It is indeed a community, one that sometimes combines science with a certain empiricism and certain spiritual aspects. But there is in no case a sectarian drift with everything that implies in terms of control or physical or psychological aggression. So yes, it divides the sector. Since there is little scientific knowledge, there are many opinions. Today the sector is split between detractors and the convinced. So the objective of my thesis was to see whether it was only that, or whether there was something more interesting than this debate, which today doesn’t let us move forward.

Let me add two or three details. It’s a theory that was, in quotes, developed mainly in Austria and Germany, so nothing to do with the oceanic climate here, by a man who didn’t drink wine, or hardly.

He didn’t mention wine at all, because indeed he didn’t drink it. So what we use today in viticulture has been adapted, and I think it’s important to adapt what was said. Today there are some, notably the category we call the convinced, who stick to Rudolf Steiner’s specific recipe. And it seems important to me, in the context we’re living in, to adapt these practices and let them evolve. And viticulture has made these methods its own.

To complete the picture, I’ll mention Corinne and Jean-Michel Comme, whom we’ve already had on the show, and who also talked to us about biodynamics. I don’t know which current they belong to compared with you; perhaps you can tell us. In any case, this is the starting point of our conversation. To sum up, and I’ll ask for your definition: biodynamics has a holistic dimension.

Exactly. One of the founding principles of biodynamics is to consider the farm as a living organism. Like a human body, the farm is made of different organs: the vines, mixed cropping, livestock, the animals, the human being, and the surrounding environments, more or less near, more or less far. The idea is to make all these organs interact so that the farm’s physical body and energetic body interact well and stay healthy.

All this looks a lot like the notion of agroecology we use today. The only difference is that agroecology speaks of services provided by nature and of interaction between the environment and the farm. Biodynamics goes further: it speaks of distant environments too, but above all of the central place of the human being in this ecosystem. And it seems very important to me to put the human back at the center of the farm, to return to the peasant common sense our professions should have, so that the human is the conductor of this agricultural organism.

Resistance, the preparations and the thesis results

In an interview you published, I believe on the Domaines’ website, you said: what interests me in my thesis and in my work is understanding why some changes pass easily and why others provoke resistance, mistrust, even mockery. Concretely, in your practice, what seems to provoke that resistance, mistrust and mockery in this approach today?

It’s the aspects you mentioned earlier: the esoteric side, the side that isn’t justified by science. And I realize that in French culture in particular, the culture of Descartes, you need scientific validation in order to believe in a subject. In my twelve years of applied research, I’ve found that changing mindsets is the hardest part of getting my colleagues, and winegrowers, to adopt a given practice. So it’s not so much the tools, or the products, or the supply of certain resources; it’s really a change of mentality. I love these subjects that call for collective transformation, an adaptation of practices, stepping off the beaten track a little. They’re the most complicated, but the most exciting.

You talked about farms. Let’s take an example: an estate working in biodynamics. Tell us how it differs from conventional viticulture and from organic viticulture. The preparations, which you mentioned earlier: what is a preparation? We talk about biodynamics, we look at lunar cycles and so on. Give us a typical picture of a biodynamic winegrower. What are they thinking about, and what do they put in place that their colleagues don’t?

Rudolf Steiner spoke of a path of knowledge. I think a biodynamic farmer or winegrower is an experimenter, and every day they ask themselves: should I do this? With the climate I have, my employees, my context, is it relevant to do it or not? I’ll launch experiments, I’ll question myself. For example, I’m a great admirer of Château Palmer, because indeed they use the preparations, and my thesis worked on those preparations.

You need to explain what a preparation is.

The preparations are either mineral or organic. The organic ones are based on cow manure or on plants. The two main preparations are horn silica and horn manure. Horn silica is crushed quartz that you put in a cow horn and bury from spring until autumn. Horn manure is cow dung that you put in a horn and also bury for six months. These preparations undergo a transformation, a fermentation, in the soil. When they come out, they’re completely transformed; you dilute them in water and apply them to the vines.

On the foliage.

On the foliage. We analyzed these preparations in the laboratory. They’re teeming with microorganisms. My thesis didn’t deal with the microorganisms, but it would be very interesting to study the effect of the microorganisms applied through these preparations.

During those six months, what’s in the horn changes completely?

Completely. We ran trials of this transformation on the cow manure, which isn’t very pleasant to go and collect. We put it in terracotta containers, in plastic containers and in horns. And the only interesting transformation is the one that happens in the horn. We thought terracotta would work, since it’s also a porous material. But the manure didn’t break down in the same way.

The horn manure that comes out of the ground looks like humus. It has a modeling-clay texture, and an aroma [the source reads “super bronde”, unclear]. It has nothing to do with the manure we buried at the start.

And when you spray it, what does it do on the foliage? What does it bring?

Well, horn manure is normally sprayed on the soil.

On the soil.

On the soil, with a coarse-droplet spray. Horn silica, on the other hand, is applied to the foliage as a mist.

OK. And what does it bring?

We can get into the results of my thesis.

Let’s go, then. The conclusions, the results, your observations.

I admit it’s not easy to imagine that you put horns in the ground and it will make good wine.

Not at all. It’s quite counterintuitive.

And I’ll come back to the farm in a moment. You asked me what the farm is. It’s important to talk about the preparations, but we mustn’t forget they’re the cherry on the cake.

For me the most important thing is to have this organism that interacts well and is healthy. So, back to the results of my thesis. Some aspects of the vine’s physiology are not affected: the phenological stages, the leaf area, the vine’s storage of reserves. Its general physiology isn’t impacted.

Other aspects do change. We observed better water-use efficiency. That is, when you measure water stress, you see that the vines in biodynamics are a little more stressed. But alongside that, stomatal opening isn’t affected. There’s no triggering of certain hormones, such as abscisic acid, in the event of stress. Stomatal density is identical. Leaf area, as I said, isn’t affected. So in fact the vine does just as well with a stronger water constraint.

Then we observed that it’s less sensitive to disease attacks. These are things we had already seen in the field before my thesis began, over 2018 to 2021, and again during my thesis, in 2023 to 2024. We observed that the vine has a lower intensity of mildew attack.

That’s counterintuitive, because we have in mind the idea that biodynamic estates have rather very low yields.

I’d like to take up that subject, because I don’t think phytosanitary protection is the source of yield loss. I think that when you go organic, the soil work strongly reduces yields. At Lafite, for example, we have always worked the soils. So when we went organic, we saw no yield loss linked to phytosanitary treatment, since the yield loss from soil work was something we never experienced. If the phytosanitary treatment is done well, there is no yield loss.

So when you apply the biodynamic preparations, there’s less intensity of pathogen attack.

We’re opening lots of doors here. We can come back to yields if you like. The farm, we’ll come back to as well.

I’ll stay on the thread. In other words, what you’re telling us is that the whole system is slightly shifted. The vine grows a little more slowly, defends itself better, and the grape ripens a little differently. You observed all that at Lafite, right? If I understand correctly, what is the protocol you set up?

It’s important to talk about this, because it’s a thesis done at Lafite, in a very particular context, with a protocol of our own. We have practiced biodynamics since 2017. We were accompanied by two advisers, Jacques Fourret and Nicolas Jamin, who taught us how to do biodynamics. We adapted our preparation protocol, and today we apply nine preparations a year. That’s a lot, when you consider that labels like Demeter or Biodyvin sometimes require just one silica and one horn manure. We apply nine preparations.

Over what area?

Today at Lafite we apply these nine preparations on 15 hectares. My thesis focused on four hectares. Of the nine preparations, six are silicas and three are horn manures. So I can’t tell you today that this is generalizable, since few biodynamic winegrowers apply that many preparations. But we wanted to push the system to the extreme in order to draw interesting conclusions during this thesis.

Yields, soil life and resilience

Now we can come back to yields, since you mentioned Palmer. César, do you want to jump in?

Just to say that it’s a matter of professional, or public, common knowledge, I don’t know how to put it, that estates practicing biodynamics get low yields. Or even, as we saw at Pontet-Canet one year, when the season starts badly and the phytosanitary treatment is poor all season long, the harvest is compromised. So it’s counterintuitive, at least to me, to think that working in biodynamics secures yields. So you’ll need to explain. Maybe this will send lots of estates into biodynamics, I don’t know. Because to do biodynamics, we haven’t said this yet, you first have to be certified organic.

Exactly, and that’s very important. At DBR Lafite we have worked organically since 2016, by the way, with trials so as not to make mistakes. We learned a lot about the timing of treatments, the doses to apply, and spraying that has to be impeccable. And we found that if organic is done well from A to Z, there’s no reason to lose the harvest. If you have the firepower, if you can intervene within a day, there’s no reason.

On weekends too?

On weekends too, with an on-call system and so on. These are all things we learned along the way, and today we know how to manage despite Bordeaux’s difficult climate. So I’m convinced that if organic is done well agronomically, there’s no reason to lose yields, and on top of that, the biodynamic preparations are meant to do good and not reduce yields.

Just a remark, Manuela Brando de Lachapelle, because we’ve heard this enormously over the years at this table, elsewhere, in magazines, in interviews: yes, but organic and biodynamics are simply not suited to the oceanic climate of Bordeaux. Between the lines, what you’re telling us is that the problem isn’t there. Could you expand on that?

It’s true. Take a year like 2024: we had to spray 25 times because of abundant rain. Of course you ask yourself the question, and you say, we’re passing over the vines, using fuel. It’s not great to pass 25 times.

On top of which you compact the soils: fuel, labor, tractors, soils, there are only drawbacks.

Exactly. But in a year like 2025 [as in the source], some of my colleagues this year are finishing at under 2 kilos of copper per hectare. They haven’t even sprayed ten times. So yes, there are very complicated years, and there are other years. With climate change, maybe we’ll get less rain and maybe it will adapt well.

What is true is that for soil fertility, for the health of our ecosystems and of our employees, organic seems to us today to be the best option.

To finish on yields, since we studied them in the thesis: you know the vine’s reproductive cycle runs over two years. We analyzed the different stages: floral induction, fruit set, fruit growth. We studied all the components of yield. We saw that biodynamics would have an impact only on berry growth, because the berry skins are harder and less porous. On a calculated yield, there would be a 10% loss.

On a calculated yield.

Yes. I amused myself by measuring the yields and comparing them with what I had calculated. When you measure yields, there’s no difference. When I calculate them, I get this small 10% loss.

In biodynamics, a 10% loss.

On my thesis plots.

Because of the berry skins.

Because of the skins, which limit the swelling of the berry. So we get smaller berries and looser bunches.

And that 10%, when you look at it, is the year-to-year fluctuation in yield. It’s also all the measurement errors you can have in the vineyard.

It’s what you can lose through crop thinning, through sorting. So winegrowers don’t consider that 10% a big loss. And when you see alongside it that mildew is reduced, that the skins are more resistant to botrytis, and the prophylaxis you get because the bunches are looser, that 10% is quickly compensated. So you have to distinguish between yield loss from the soil work that organic involves, yield loss from agronomic mistakes when doing organic, and this small 10% loss you can have because the berries are smaller.

Explain this notion of soil work. You speak of yield loss in connection with soil work. What exactly is it?

Well, back when, and it’s still the case for some winegrowers, you chemically weeded, you had vines...

Weeded across the whole vineyard.

Across the whole surface, or just on the row, you had vines with shallow root systems.

The roots don’t go deep.

The roots go down less. And so when you go organic, you pass over the vines with mechanical tools to work the soil.

You stop the weeding and the tractor takes over.

Exactly. When you go organic, that’s what happens. This mechanical work can cut roots, and in that case you see that the vine suffers. So there are yield losses at the start.

In the first years, while the roots go deeper.

Exactly, and while the vine regulates its physiology.

So there, the yield loss is tied to soil work and not to phytosanitary treatment. That’s the big difference.

That’s my view, based on the experience I’ve had. Because beyond that, if the soil work is mastered, you’re past that stage of rebuilding roots, and you do your phytosanitary treatments well, there’s no reason to lose your yields.

There are winegrowers who want to go organic. They need to know the first years will be very difficult.

That’s the case, and unfortunately, with the economic context we’re living through today, many winegrowers in conversion and in organic are going back to herbicides, partly for cost reasons, since mechanical work is quite expensive. It costs much more to work organically than conventionally.

We’ve been talking about the impact of the practice on the vine and on the berries. We talked about soil work. Tell us about soil life. What did you observe? And, because it’s a test that makes people smile but surely says something, there’s the famous underwear test. Do you do that?

We did it for a long time. We did it for five months.

Cotton underwear?

Cotton underwear. You’ll have to explain that.

So we bury organic cotton underwear, which is important, and not colored. We realized that mattered too. And we keep the elastic, because the elastic won’t be broken down by the soil microorganisms, whereas the cotton will. We bury it and wait, and then when we dig it up we find the elastic with a larger or smaller piece of underwear attached. That gives us a percentage of degradation, which is supposed to correlate with the biological fertility of our soil, in other words the microorganisms present.

And beyond the anecdote, as a scientist, what did you find in your soil?

My thesis didn’t work specifically on soil microorganisms, but we sent samples to the University of Kassel, which does studies called substrate-induced respiration.

Kassel is where?

In Germany. Notably the researcher Jürgen Fritz, who specializes in this field. He found that the microorganisms in our soils have a low metabolic quotient. It’s as if our fungi and bacteria were great athletes with a lower basal respiration, a lower resting heart rate, who can therefore be in very good health while using fewer nutrients. That’s a first finding.

I also sent soils from my trial plots to INRAE in Dijon, notably to Lionel Ranjard and the EcoVitiSol program. He found that our biodynamic soils do better in terms of microorganism abundance and the bacteria-to-fungi ratio than soils that are purely organic.

And since I was seeing that, I also sent samples to another INRAE Dijon team, notably Antoine Sporthes, who works on mycorrhizae. He also found a difference in mycorrhizae between the biodynamic soils and the others. So I find it quite reassuring that other scientists are finding results too, notably on this aspect of soils.

So the soils on the biodynamic plots are sturdier, more solid, more resistant; they’re in better shape.

Exactly. That’s why we speak of resilience and homeostasis, meaning they change more slowly when a stress is applied. And today, God knows there are biotic and abiotic stresses, so it’s valuable to have soils that are resilient.

But how long does it take to get to this kind of soil? It takes years, I imagine, to go from conventional to this kind of result.

Well, I think going from conventional to organic is already great. Bringing in grass cover and organic matter contributes a lot. After that, I can’t tell you how long it takes, but we did these analyses ten years after the start of biodynamic applications.

Ten years after the first applications?

Ten years after the first preparations. And biodynamic practitioners say, empirically, that the effect is cumulative. It’s not in a single year that your microorganisms will settle in. What’s needed is small doses, small vaccines given every year, through the microorganisms brought in with the preparations.

Sometimes we visit estates where they tell us they’ve never used herbicide across the whole vineyard. I imagine those soils are doing much better. Are they in the same category as what you’ve just explained?

I imagine so. Those are solid, sturdy soils. It depends on how they’re worked. Today, notably in the Médoc, the rows are so narrow that the soils get worked a lot. And soils that aren’t covered get very hot. With the heatwave, you can reach 70 degrees [Celsius] on uncovered soil. The bacteria and fungi don’t like that. There’s oxidation. So it depends. But Lafite has never been weeded. That’s an asset for us. And comparing the same Lafite soil with and without biodynamics, the biodynamic soil is more resilient than the organic one.

END PART ONE

TO BE CONTINUED WITH PART TWO 

Tuesday, October 13, 2026

The First Regenerative Organic Value Wine | AVIVO Wines Launches Three Bottle Offer for $49 (Price Includes Shipping)

The company’s online-only offer brings together AVIVO White, Rosé, and Red in one first order.

As vintners try to find more DTC customers, see what Avivo is up to now…This aligns with the magical under $20 price point consumers say they want…and the farming is certified regenerative organic.

As vintners try to find more DTC customers, see what Avivo is up to now…This is aligning with the magical under $20 price point consumers say they want…and the farming is certified regenerative organic.

PRESS RELEASE

HEALDSBURG, Calif. -- [October 6, 2026] -- AVIVO Wines has launched the First Taste Trio, an online-only offer featuring one full-size bottle each of AVIVO White, Rosé, and Red for $49 delivered. The offer is available to new AVIVO direct-to-consumer customers.

Designed as an introduction to the AVIVO lineup, the trio gives new customers a chance to try all three wines and find a favorite. Fresh and expressive, the wines are made for the table and perfect to enjoy with food.

AVIVO makes its wines from Italian grape varieties grown in Lodi, where California’s Mediterranean climate suits them. The grapes are grown in partnership with the Ledbetter family at their certified organic, regeneratively farmed vineyards. Made with limited intervention, AVIVO wines have just two ingredients: organic grapes and small amount of sulfur dioxide is added at bottling.

The First Taste Trio is available at avivowines.com. The offer is available to new AVIVO direct-to-consumer customers, with one redemption per customer or household. Applicable taxes may apply. Purchasers must be 21 or older.

avivowines.com

About Avivo Wines

AVIVO makes bright, approachable California wines for the table. The wines are made from certified organic grapes grown in regeneratively farmed vineyards in Lodi. Learn more at avivowines.com.

Monday, October 12, 2026

Avaline Named 2026 Market Watch Wine Brand of the Year, Setting a New Pace for the Category

Proving there is indeed a market for organically grown imports branded under US celebs’ label selling bottles priced at $24-30

Note: I highlighted Avaline’s success in Danny Brager’s presentation earlier this year where it ranked among the topselling wines. This latest news cements its reputation as a growth brand.

PRESS RELEASE

Recognition follows six years of growth and national retail expansion for America’s fastest-growing nationally distributed wine brand

LOS ANGELES, Oct. 9, 2026 /PRNewswire/ -- Avaline, the organic wine brand founded by Cameron Diaz and Katherine Power, has been named Wine Brand of the Year at the 2026 Market Watch Leaders Choice Awards, a major recognition for the brand that has grown from a new entrant in the category since launching in 2020, into a nationally recognized wine brand today.

The Market Watch Leaders Choice Wine Brand of the Year is an honor voted on by the country’s premier beverage alcohol retailers and recognizes the brand’s cultural relevance, category-defining consumer connection, and explosive volume growth,

As the wine industry navigates shifting consumer habits, Avaline is setting the standard. Exceptional growth has propelled the brand past the longstanding leader in the organic category to become America’s #1 organic wine brand in total US scans. Avaline didn’t wait for the category to change. It changed the category.

Avaline is now showing up wherever its consumers are. In 2026, the brand significantly expanded its national retail presence across Kroger, Whole Foods Market, Albertsons Companies and Target, and deepened its digital reach through Instacart, DoorDash and Gopuff, putting Avaline in front of Gen Z and Millennial wine drinkers in the places they already shop. The momentum is proven in the numbers: Avaline’s dollar sales are up nearly 30% year-over-year — the fastest growth of any top-200 wine brand in the U.S. (Total US TABs, 52 weeks ending 9/5/26).

“Wine is changing, and we’ve been building for that change since day one,” said Jennifer Purcell, CEO of Avaline. “To be recognized by the industry as Wine Brand of the Year in just six years since our launch is incredibly meaningful. We started as a disruptor, we’re leading now, and we still feel like we’re just getting started.”

The Avaline promise is simple: every bottle is crafted in Europe with organic grapes, and ingredients clearly listed on the label so drinkers know exactly what’s in their glass. That promise has remained constant as Avaline has scaled.

The 2026 Market Watch Leaders Choice Wine Brand of the Year recognition will be featured in the October Market Watch Leaders issue, Shanken News Daily and additional Market Watch coverage, with post-event coverage appearing in Market Watch’s December issue.

To learn more about Avaline and its growing portfolio of organic wines, visit drinkavaline.com and follow @avaline on Instagram.

About Avaline
Avaline is a wine company founded by Cameron Diaz and Katherine Power that launched in 2020 with a mission to raise the industry standard by making organic wine more accessible without sacrificing taste. The brand offers a thoughtful collection of crowd-pleasing favorites made with organic grapes and zero sugar, with ingredients and nutritional information listed right on the label. Avaline is available in retail stores nationwide and direct to consumer via drinkavaline.com.

Thursday, October 8, 2026

SF Chronicle’s New 2026 Top Wineries List Versus 2025: Curators Fail to Showcase Farm to Table and EcoWine Categories | Instead Increase Coverage of Chemically Farmed Wines Owned by Corporations

Lost were five farm to table, organically farmed wineries replaced with only one new organically farmed winery.

The SF Chronicle’s Top 25 BAY AREA Wineries to Visit has for years been strong on artisanal, boutique, organically farmed, family owned wineries. This year things changed.

In addition as far as I can see, the word “organic” no longer appears in any winery description, even when a winery's wines are fully estate grown [only] and certified organic in the vineyards. The word “sustainable” is used instead to describe organic leaders like Donum and Matthiasson. This seems hugely wrong.

Here are the changes:

Dropped from Bay Area 2025 (8)

Freeman (Sebastopol) O

Frog’s Leap (Rutherford) O

Hanzell (Sonoma) O

Merry Edwards (Sebastopol) (one vineyard is O)

Preston Farm & Winery (Healdsburg) O

Unti Vineyards (Healdsburg) (Practicing O)

Tres Sabores (Estate is O)

Added to Bay Area Wineries in 2026 (8)

Arnot-Roberts (Healdsburg) (A few certified organic vineyard sources)

Donum Estate (Sonoma) (ROC)

Rhys Vineyards (Los Gatos) (Practicing O)

Ashes & Diamonds (Napa) (A few vineyards O including the estate)

Beaulieu Vineyard (Rutherford)

Goosecross Cellars (Yountville)

Hudson Ranch & Vineyards (Napa)

Robert Mondavi Winery (Oakville) (exception: To Kalon is O)

This Year, Architecture Counts For More?

Basically several corporate owned, historic wineries - Beaulieu and Mondavi, both of which were extensively renovated - were added to the list. Also Hudson, which has architecturally stunning buildings and landscaping. All three farm with chemicals.

Not including classic Hanzell this year feels like a major miss, as it is so very historic and the wines are phenomenal and regeneratively farmed.

Other Additions

Goosecross in Yountville is owned by an alum from Gallo and a Coors descendant.

Sorry to say, but I honestly do not know why Reeve made the list.

Rhys is deserving of inclusion and is an excellent addition. Until recently it did not offer tastings, but opened a tasting room (*by appointment only) a few years ago in a remote (but view filled) location. Rhys is not certified but it is practicing organic, under a celebrated vineyard manager with a deep biodynamic history.

Bear in mind, the Chronicle has OTHER LISTS - one for Sonoma and one for Napa – and some of these all star, family run, organically farmed estates appear on those lists.

Overall Changes in 2026 Bay Area List

Sonoma lost the most: Five of the eight drops are in Sonoma County, and only two Sonoma-area wineries were added (Arnot-Roberts and Donum). Napa lost three and gained five.

The new Napa entries are renovation and glamour picks: Mondavi and Beaulieu both unveiled major renovations this year. That fits the Napa list’s new focus on hospitality and experience.

Several dropped wineries are the quieter, farm-style [AND ORGANIC] stops: Preston, Tres Sabores, Unti and Hendry Ranch are all unfussy, low-key estates.

THE. (CERTIFIED) ORGANIC AMONG THE CURRENT BAY AREA LIST

The organically farmed options on the 2026 25 top Bay Area wineries include:

All Estate, Organically Farmed

Clif Family (Napa)

Corison (Napa, globally renowned Cabs)

Donum (all regenerative organic estates; which the Chronicle does not even mention)

Matthiasson (the Chronicle does not even mention the word organic in its description of this leading ecowinery)

Some Organically Farmed Wines

Arnot-Roberts (A few certified organic vineyard sources)

Ashes and Diamonds (estate only)

Brown (a few, small lot wines from their Chiles Valley estate)

Failla (Peay and Savoy vineyard wines)

Idlewild (selected vineyards)

Ridge Vineyards (estate wines only)

Ryme (lots of purchased grapes from organic vineyards)

Littorai (not certified but very organic and biodynamic farming) should also be included as 100% organic/biodynamic.

According to market data, organically grown wines are in demand among younger drinkers, and the only category that is showing growth (2%) versus declining so it’s curious and confusing why the Chronicle eliminates the use of the word "organic" entirely.

Happy travels!

Monday, October 5, 2026

Artisanal, Boutique AND Organic? Sonoma Valley Group Has It All | Get Your Tickets to Their Upcoming Grand Tasting in SF Nov. 8 at Fort Mason

This grassroots group makes many of California’s best wines...taste them all before the holidays arrive...and you can stock up.

Here is the latest from the Winemakers Podcast, announcing the upcoming tasting.

S.O.R.B.E.T. is back! The Sonoma Organic Regenerative Educational Tasting returns to Fort Mason November 8th, 2026.

We sat down with old friends Katie Bundschu Tynan and Morgan Twain Peterson, who together conjured SORBET with our own Sam Coturri when some shit-talking messages about greenwashing vineyard “sustainability” got out of hand and turned into a full-fledged tasting event.

SORBET 2025 was a sold-out smash hit. This year, SORBET has grown and evolved. They secured official 501(c)(3) nonprofit status, hosted field days to promote regenerative farming practices in the Sonoma Valley viticulture community, and threw a spectacular, sunset-splashed fundraiser dinner.

Now they’re bringing it all back to where it started for one of the most unique and forward-thinking tastings we’ve ever seen. Expect more than 30 wineries and vineyards, hundreds of wines representing dozens of varieties, and every winemaking style you can imagine. What brings them all together? They’re all from Sonoma Valley, and they’re all farmed organically, regeneratively or biodynamically.

So sit down, pop a bottle of SORBET-qualified wine and listen in as the crew talks about why they’re excited about SORBET 2.0, what’s happening in the wine world in Sonoma and beyond, and, while we’re at it…all the other events everyone is doing between now and 2027.

Wineries include: 

• Abbot’s Passage

• Bedrock Vineyard

• Bedrock Wine Co

• Benziger Family Winery

• Brown Estate

• BUCKLIN

• Canihan Family Winery

• Dane Cellars

• Donum Estate

• Enterprise Vineyards

• Fest Wine Co.

• Fresh Wine Co

• Gloria Ferrer

• Gundlach Bundschu

• Hamel Family Wine

• Hanzell

• Hill of Tara Winery

• Kamen Estate Wines

• Kivelstadt Cellars

• KORBIN KAMERON

• Jambe de Bois

• Las Vivas

• Lasseter Family Winery

• Laurel Glen Vineyard

• Marioni Wine

• Montecillo Vineyard

• Once & Future Wine

• Pangloss Cellars

• Ram’s Gate Winery

• Rossi Ranch

• Stone Edge Farm Estate Vineyards & Winery

• Tidings

• Winery Sixteen 600

My notes:

BUCKLIN has some of the oldest vines in the country. Once & Future is the winery of veteran old vine loving Joel Peterson. Laurel Glen Vineyard put Sonoma Cabernet on the map. Kamen Estate, owned by the Hollywood screenwriter, famously dynamited volcanic rock to makes its Lava Block wines on Moon Mountain. Gloria Ferrer is now Sonoma’s largest organic estate and makes beautiful sparkling wines. Bedrock is always a standout…And that’s just the beginning of the stories about all these producers. 

Get tickets online here.

Enjoy the podcast recap here.

The last time they had a tasting it sold out, so don’t delay.



Thursday, October 1, 2026

Real Time Answers in the Field with Agrology’s New AI Agronomist

The new functionality provides actionable and immediate feedback, helping growers make better use of inputs and get real time data on input ROI and efficiency, heat stress, irrigation impact and more.


I’ve been a huge fan of Agrology’s work in the past so I wanted to check in Dana Revallo, head of customer success, on the latest developments. Here is our interview: 

So what’s the newest and latest at Agrology?

Dana: This past week, Agrology just released our AI Agronomist.

We’ve moved from just measuring soil health and reading a field’s whole carbon and water story to letting growers ask questions about the data we’re collecting in plain English.

It’s really amazing because our system takes measurements – like 17 different data inputs…Everything from soil moisture, use efficiency, field capacity, to the more environmental metrics and microclimate, like canopy humidity, vapor pressure deficit, heat stress, and then also like photosynthetic hours, photosynthetic efficiency, and then whether your field is absorbing carbon or emitting carbon.

We’ve been working on this for the past 18 months and done a soft release to some of our existing customers.

PHOTO - SEE SUBSTACK FOR THE Sample of the new AI agent from Agrology

Well, let’s back up a bit - how’s it going? What are you finding after five years in business?

We have been measuring carbon for three years. The previous two years before that was more ground truth microclimate and environmental metrics.

PHOTO Agrology sensors in the field

And can you just briefly describe the technology?

We measure carbon through a soil chamber, measuring respiration and the microbial life and and root exudation, so basically like a Haney test in real time. And then we use a carbon gradient mast similar to an Eddy covariance tower. These Eddy towers are out of reach for a lot of small and mid-sized growers because of the cost. It costs typically like $200,000, and then you need someone with a postgraduate degree to decipher the data and do all the gap filling.

PHOTO Demo at Robert Hall winery in Paso Robles which conducted a major study on regenerative versus conventional grape growing using Agrology sensors to document changes based on soil health.

So, what are people using that data for?

We’re using that data to show whether your regenerative practices are actually moving the needle and increase soil health and crop quality.

It’s really important for all of our vineyard customers. Because we can show through that, through measuring the carbon cycle, we can show when a vine is actively photosynthesizing. So, for example, if we have like a really big heat dome or some kind of heat wave, a lot of times when the temperatures reach 95 degrees, the vine will actually shut down because it can’t photosynthesize.

But sometimes treatments can increase the vine’s resilience to continually photosynthesize, transpire moisture, and cool the canopy based on treatments.

Like if you’re going no-till or keeping a ground cover, the ground cover can keep the the overall temperature in that block a few degrees cooler.

If there was a heat wave, you can show what blocks are shutting down and which ones are not, and then that allows you to apply irrigation proactively instead of reactively. So even if you don’t have overhead sprinklers, you can turn on the irrigation during a heat dome, and then that water will reach the vine, and then also just the evaporative cooling from the moisture, evaporating from the soil can help cool the canopy down as well.

What crops do you work on?

We work on everything from blueberries to silage, corn, and soy in the Midwest.

A lot of growers are moving away from more synthetic, salt-based fertilizers and incorporating more biology because they’re really seeing that can create resilience and increased yields in their crops as well.

We also work in a number of different grazing systems as well, measuring the carbon cycle and benefits of rotational grazing. We work in orchards and a lot of potatoes actually, too, up in Idaho and Washington.

How did you and why did you develop this new AI function?

The farmer can ask what our sensors are reading and then create different management decisions in real time. It answers questions about their data, and then the grower and agronomist can make the call as to what’s working and what’s not.

And is it voice activated or you have to type?

It’s currently a text interface.

Are people using it with other agents?

They can. We do have an open API, so we can incorporate other sensor data into our chat interface, so we can pull on that data. You can also upload other soil tests like micro and macronutrients, Haney tests, and it can digest all that data. Then it pulls all of the scientific peer-reviewed studies.

A lot of the measurements that are used in the scientific literature were all measured using gas flux, like Eddy covariance towers. So now we can incorporate direct measurement from these small growers and access all of the peer reviewed studies, so that growers can see how their their crop and and soil data are comparing to these other other studies.

Well, that sounds pretty amazing. Has the market been asking for this?

I feel like we work with some of the most talented grape growers, vineyard managers and farmers in the country, but a lot of the tools that they’ve been using are not able to give them the data they need in real time.

A lot of times when they’re sending using Haney tests or soil samples, they’re taking the sample, they’re sending it in, and they’re waiting four or five weeks before they get that data back.

So when growers are, or even fertilizer companies are, are trialing application rates and new amendments, new biological stimulants in their crops, they can see the results in real time.

And what does that enable?

That enables them to see if if a product is working during that season and not have to wait until the season’s end to make a decision for the next year.

Do you see them doing a lot more on farm experiments or trials?

100%. Yeah, we were working with a potato grower up in in Idaho, where they were trialing two different biological amendments, living biology, and what we saw was that the control field they were using actually started out with higher soil health metrics.

Prior to the biology being applied, the control field was already outcompeting the trial field. But within 45 days, we saw that the trial field actually overcome the control and created major benefits, and then the yields that we calculated at the end also reflected that.

So, when you say major benefits, what benefits are you looking at aside from yield?

The photosynthetic hours and the canopy CO2 drawdown. The treated crops were photosynthesizing longer throughout the day.

It was a really hot summer up in Idaho, and so we saw the control field shutting down, and the potatoes were stopping photosynthesizing while the treated fields could continue absorbing carbon and transpiring moisture, cooling their canopy, and then that resulted in not only higher yield but higher yield of quality potatoes that were large enough to sell.

So I’m curious, who are your clients both inside and outside of the wine world.

I think people were pretty psyched just to be able to get the data, but we don’t really know much about how they use the data. And then, of course, in the wine world, we have all the regenerative and organic people who are maybe more actively looking for tools like this? Can you fill me in?

Well, especially with input costs rising so much, growers are under a lot of pressure to make sure that what they’re applying is getting an ROI.

We’re working with different input providers and farmers who are paying for these inputs. Sometimes they’re $20 an acre, sometimes they’re $100 an acre, and sometimes the $20 an acre one actually does better than the more expensive one.

And are you seeing any correlations with nutrient density?

That’s a great question. We haven’t worked specifically with anyone like with Edacious. I really love what what Edacious is doing. We haven’t necessarily worked with nutrient density, but a lot of our vineyard customers are doing juice samples, looking at tannins and polyphenols and Brix.

Why do wine grape growers use this technology?

Well, it shows when a vine shuts down due to too much heat stress.

We use irrigation deficit techniques in order to make sure that the grapes aren’t too full of water and that they have the right flavor compounds. But if a vine goes under stress, like high vapor pressure deficit, and stops photosynthesizing for days on end, the grapes can start to develop off flavors.

And then, in terms of vine health and longevity, we’re wanting to make sure that we’re seeing really healthy levels of respiration post-harvest, so that the vines go into dormancy really healthy, and then they can come out next year full of health, so measuring the soil respiration and carbon flux post harvest is is really important.

We’ve worked with growers that usually put on a really large irrigation post-harvest, and that usually tracks very closely with soil respiration.

I remember one grower last season missed a few irrigations prior to November 1 - typically when we get that first inch of rain - and the soil health really dropped off due to just being starved for water. So that grower made this change of adding three solid irrigations, keeping that soil moist right until we get into that first inch of rain.

And does it also impact fertilizer application or compost application?

Yeah. So when we’re running trials, we can measure water use efficiency, field capacity. When you’re adding organic matter, biochar, and compost, you’re adding a lot of organic matter to the soil, and it’s increasing that water holding capacity. And we can measure the the water holding capacity and the water use efficiency of those vines.

Is there a way to figure out how to optimize those applications, like terms of volume, terms of timing.

Every site is is so different.

What we’re able to do with the agronomist is, if we start to see a vine shutting down or a block shutting down, and the other ones are not, we can start to find the metrics that are out of line, like what whether it was due to low soil moisture, was it due to higher heat, or are some blocks more resilient than others?

Some can continually photosynthesize and transpire moisture to cool the canopy and cool the crop, while others don’t. And sometimes, and sometimes those those blocks even have lower soil moisture. They’re just able to pull on that moisture and continually cycle nutrients that the vine will need in order to continue operating.

So, are you able to pool the data that you get from all of your clients into a database that feeds your AI, or that all remains siloed and private?

We use our data that we collect to train our model, but all of our data remains confidential for the individual growers.

But they are able to leverage the collective data?

That’s correct. Yeah, especially the environmental data we pull from weather stations, and then incorporate it with the microclimate data that we collect as well.

So, what does that enable? I mean, is that weather forecasting, or…?

We can forecast heat waves by pulling that microclimate data based on the GPS location.

So, do you have many people who are doing comparative trials like the one that was conducted at Robert Hall, comparing conventional and regenerative organic, are people interested in that?

Yes, most definitely.

Some of the trials that we’re running are on conventional farms, and they are starting to incorporate living biology in addition to their conventional practices. Especially in the Midwest and in Idaho and Washington, we’re seeing growers that are starting to to realize that their yields have been declining, and that their crops aren’t nearly as resilient as they once were, and they’re coming to the conclusion that it’s based on treating their soil.

So does this enable them like a periscope into microbial activity?

We can measure microbial activity through gas flux. A lot of the the soil biology is aerobic, just like we are. They take in oxygen, breathe out CO2. So that’s how we’re able to measure the soil activity.

Is the sensor data revelatory for some farmers?

Starting to look at the CO2 cycle is very new to a lot of these growers because they’ve never seen this type of data before.

They’ve never actually seen numbers to how much they’re photosynthesizing, but with the AI Agronomist, we’re able to explain that based on the other types of metrics, right? We want our crop to be absorbing sunlight and breathing in breathing in CO2, so that it can continue to function and grow. And when we can show that that stops because of a certain thing that’s happening in the immediate environment around it, that becomes something that they can actually work to change.

So, are high fertilizer prices driving any changes in wanting to use this technology more?

I think that growers are realizing that there are alternatives to the nitrogen, like the typical NPK that they’ve been applying – living biology. There’s plenty of nitrogen in the atmosphere, and living biology can help take that nitrogen, turn it into an inorganic form that’s plant available.

Can you unpack that just a little bit more?

Yes. So the soil microbiome, as it’s living and and dying, a lot of these microbial bodies will have nitrogen available in their bodies, and and when that biology, when this soil life turns into microbial necromass - the dead bodies - that nitrogen is then plant available. You don’t get that in dead soils that are just have synthetic nitrogen applied, and this is beyond just using legumes and fixed nitrogen.

Living biology can help bridge that and can take nitrogen that would be not available for the plant, and then make it and then turn it into a inorganic form that the plant is is able to take up.

So, what kinds of farms and growers are benefiting, or are the first on board to adopt this technology and understand how powerful it can be for them?

It’s all types of growers.

We work with a lot of conventional corn and soy growers in the Midwest that are trialing new biology, and it’s not just younger growers. I think it’s a lot of growers that have been in the field for 20 and 30 years, seeing that what they have been doing isn’t working anymore.

They’re seeing their neighbors [benefit]. …I think one of our customers in in Nebraska just got five inches of rain, and a lot of these crops are struggling, and some of them that have been using no-till techniques - planting their corn directly into an alfalfa field - are seeing that their fields can absorb and take on that water without without destroying their crop.

So, do you think it’s led more people to adopt cover crops, or what other measures?

That’s definitely one of the levers that that people are using. Cover cropping can be incredible, and then also working toward no-till farming, if that’s something that works for your site. We work with growers that, especially in vineyards, that that are transitioning to no-till or just shallower tilling,

We see that sometimes there can be lower soil moisture in these no-till blocks. But what’s interesting is that the vine roots go down so deep that they’re able to pull from soil moisture from from down below, and they are continuing to photosynthesize even though they have lower soil moisture. That cover crop can start to transpire some of that water, so that it’s not available to the vine, but there’s still plenty of water for the vine to to draw upon.

So, what are agronomists thinking about this technology, and are they the ones making the decision usually to use?

It’s brand new. The onboarding calls that I’ve done so far, we’ve had just incredible response on it.

They’re really looking forward to starting to use some o this data this winter to go over the previous season’s data.

[In the new AI app] You can ask kind of these questions like “was my irrigation strategy proactive or reactive?” And it can start to draw upon all the soil health metrics in this previous season, and then it’s also logging the weather events and it’s also logging all of the stress events.

And then it’s comparing different blocks. I just worked with one grower, and two of the blocks were very proactive, and one that had rockier soils just was categorized as more reactive. So there were big stress events that happened, and then there was a three day lag between the next irrigation. So that irrigation really should have happened four days prior, and then that stress event would not have impacted the vine so much.

So back to the fertilizer question: Is that playing a role? When you said people are finding that they want that rising price of products, what products are you thinking of?

Typically, like the more synthetic nitrogen and synthetic products, we have been working with a number of organic input companies that are trying to validate their products, so they’re wanting to see how their product affects soil health…

We’re working on a trial on a farm, and they’ll apply their standard application, they’ll apply half the application, and then they’ll use it on a control. And then we can look at all of the soil health and plant health data, and then couple that with yield.

I think eventually we’ll be able to get to a point where we’ll be able to forecast yield, depending on the soil health metrics and plant health metrics that we’re seeing.

Yeah, the holy grail.

So I’m just kind of curious. What is happening re El Niño? How might people be able to respond using this technology?

I would say there is a lot in the news about El Nino and the amount of water that California in particular is going to be receiving.

So a lot of our customers are [changing cover crop practices]… Instead of just planting cover crop every other row, they’re planting cover crop every row.

They’re selecting different types of cover crop, maybe putting in more grasses out there for their ability to hold on to soil at that more shallow level with more fibrous roots instead of deep tap roots.

Yeah, there’s so much to think about here.

We work with some blueberry growers and some tomato growers in the Central Valley, trialing different fertilizers. We also can measure nitrous oxide, and that’s been pretty well received in the Central Valley, because nitrous oxide is a greenhouse gas that’s 300 times more detrimental than CO2.

So a lot of growers are using smaller [amounts of] nitrogen or trying to be a little more precise on their nitrogen applications, because we can measure what just gets volatilized and doesn’t even make it to the crop. So that’s just money that’s literally volatilizing into thin air.

Are they being monitored for nitrous oxide emissions?

Not yet, to my knowledge. I know that there is with nitrogen runoff. I think this is a really good way for growers to get ahead of that to be able to show how efficient they are being with with their nitrogen.

Is anyone doing that?

We are working with a couple of growers that are doing that.

That’s a very interesting point about the nitrogen holding, or being able to document that you’re not offloading.

A lot of irrigation cutbacks are coming the Central Valley…

Water is incredibly interesting, and it’s one of the metrics that we measure.

We’re not just a soil moisture probe, but we can show the soil moisture levels at which the crop shuts down.

So even if your soil moisture probe is saying, “Oh, you’re you know at 15% volumetric water content,” and that might appear low to someone, and they might put water on, but we can show what that stress threshold is. Maybe that crop doesn’t shut down until 11% ,so you have another few days of watering. You’re not just watering to raise the water level in the soil. You’re trying to feed that soil microbiome.

So if we’re trialing three blocks for, sometimes, an amendment additive. If you’re adding soil biology or you’re adding biochar, you can lower that stress threshold so that that crop, that potato crop, can still photosynthesize, or those grapes can still photosynthesize all the way down to 11% volumetric content. And then we can calculate at what moisture level the crop starts experiencing stress.

It’s not going to be the same in each block. And if you have really uneven terrain, maybe in these lower areas, you can water once a week, and the ones up top on the ridge top, you have to water three times a week. So we can really save growers money on irrigation as well.

I’m sort of curious because there’s so much about precision irrigation, right? And there’s actually more and more new AI stuff coming out with precision irrigation, and you’re wonder so what’s really new about this? It’s such a big concern that so many companies have worked on this. How is this solution unique or different or better?

Well, we’re not just measuring moisture, right? We’re measuring the crop response in real time, like every 30 minutes, we’re taking measurements.

So, where does it really pencil out for growers? Because you know, I’m sure most growers go like, “I ain’t spending money on nothing,” but they must be changing their tune?

It takes a grower that really wants to pay attention and to dial in their operation. I’ve farmed for many years, and I’m a firm believer in the old adage, “The best fertilizer is the footprints of the farmer.” Like we don’t replace that. We can just tell you where to put your attention, how to prioritize your day, or what blocks really should require your attention.

Right. It seems like a pretty revolutionary thing to be able to do. It is kind of “eyes inside” or something.

Yeah.

And I haven’t really come across other companies doing this.

We work with some of the most talented growers in the country, and they already know how to farm really well. But what they’ve lacked is that really trustworthy ground truth data.

Right. So you mentioned working with some organic products companies. What about regenerative product companies, and what about biodynamic practices or sub or preps?

Yeah, we work with growers practicing biodynamics as well. That’s something really interesting to me, too, because you’re you’re working with the invisible, right?

We’re measuring this invisible response, which is gas flux. It’s how this is breathing - living, and breathing. It’s kind of like a a Fitbit for your farm or for your block to see what its health is. Like, is it stressed? Or is it operating with excess? Is there excess vigor?

We work with a diversified grower in the Central Valley.

We not done like a side by side organic - biodynamic trial, but I would love to do that, working with with Demeter or someone like that - seeing how a horn manure spray and the horn silica spray increase respiration and the rooting mechanisms and and the response to sunlight.

Is the company expanding?

Next year we’re hoping to be international, so we will be working in New Zealand and Australia, and then shortly thereafter working in Europe.

END OF INTERVIEW

NOTE 

In addition to helping farmers and growers, CPG companies are finding Agrology’s sensors, data and reporting useful for Scope 3 emissions reporting and more.

To learn more about Agrology, dig deeper on their website or Instagram posts. (Be sure to go to agrology.ag as there is another company at agrology.com)

Monday, September 28, 2026

The Interview: Vance Rose of Harper’s Rest On Becoming Sonoma’s First Regenerative Organic Vintner in the Russian River Valley

After finding that Moon Dust Vineyard in Sebastopol, formerly farmed and owned by David Bruce, was now certified regenerative organic, the first vineyard in the Russian River Valley to have done that, I was curious about the details.

SEE PHOTO: Harper’s Rest winemaker Vance Rose ON SUBSTACK

After its owners acquired a second estate vineyard, the label (formerly Jonive) is now called Harper’s Rest.

Other ROC wineries in Sonoma are located in Sonoma Valley – Bedrock and Gundlach Bundschu–both of which are ROC only on their estate vines – or in the Carneros (Ram’s Gate-estate wines only) and Donum Estate (100% ROC).

Winemaker Vance Rose answered the call in this phone interview.

We covered a lot of ground about Harper’s Rest and how they are bullish on the market for regenerative organic wine. ENJOY.

This is Part 2 of a two part series. (Read Part 1 here.)

Pam: Recently I saw that you popped up as the newest regenerative organic certified vineyard in the U.S. and so I thought I’d ask you a few questions. I did want to write a Substack post about you guys since you’re new in that certification category. I just was curious to hear a little bit about your story. It sounds like you have one vineyard that’s certified, and then you have another winery and vineyard.

Vance: Yes, we have a vineyard that we purchased in 2021 outside of Sebastopol that has been certified organic and ROC for just over a year, and then we purchased winery and vineyard and tasting room and all that in February of 2025, and we’re in the process of doing the the time thing to get that certified organic and regenerative as well, and that’ll be about 18 more months.

So, what inspired you to get into the wine business?

I have been in it for 46 years. So, and what inspired me to get into it was a great bottle of wine in 1978, when I was 18 years old, and I couldn’t believe something could taste so good. And here I am, all these years later.

So you guys at Jonive were part of what company?

The company is called Young’s Holdings Company, and it’s a family-owned company, been around since 1888. Most people would know it as Young’s Market Company when they had that company, until they sold the first half in 2019 and the second half in 2022,

And why did they sell?

The distribution business was harder and harder with all of the big spirit companies controlling you and dictating your margins and giving you very short-term contracts, so it was a really hard business to invest in for the long term when you have short-term contracts with 50-60% of your business.

Right, the industry really morphed.

Yeah, it really has, and and all the big spirit suppliers have all the power, so it’s just really not the the best way, and they just felt like they would be better off taking their money out of that and putting it in other things.

What other things have they done?

Well, they own a number of a bunch of real estate that they have owned since they started in business in 1888, and things they’ve bought over the years. They have a wine company called Wilson Daniels, importer, national marketing company, and distributor, and they’ve owned that for over 25 years, and then they have a spirit company similar to that called Infinium Spirits, and they own probably four of the brands within that company, and then have other brands they represent. And it’s kind of the same with Wilson Daniels – they own two brands within that, but then have many brands that they represent from around the world.

But it sounds like you’re not doing those things.

I don’t do those things. My little part of the world is Harper’s Rest. Harper’s Rest is our brand with these two estate vineyards, and I manage that company and make the wine.

So, what inspired you to do that? To make wine, or right to have a vineyard and to grow and make wine.

We are still very bullish on the wine business and think there may be a downturn at the moment, but our business on the two brands that we own is up.

We’re growing, doing well, and what we wanted with Harper’s Rest is to control our own grapes, control our own production, and we have some control over our distribution with Wilson Daniels being a family, a company within our family.

And so that’s what we set out to do. And in doing that, we have always believed in farming organically and regeneratively, and we thought it was important to not just be one of those people that say, “Well, I I do it, I practice it. I just don’t get certified because it’s a hassle.

We really felt like that we needed to be out front with it and be certified,

So how did you select the first vineyard, the Moon Dust Vineyard, to purchase?

Moon Dust Vineyard was previously owned by David Bruce, who has a winery in the Santa Cruz Mountains, but he planted with Pinot Noir he brought from Burgundy in 1963. They then bought this piece of land in the Russian River, two and a half miles southwest of Sebastopol.

And I fell in love with it because it had five assets that I had not seen in one spot before.

It’s the coolest part of Russian River in the Sebastopol Hills.

It has Goldridge soil, great for growing Pinot Noir and Chardonnay. All the locals out there call that Goldridge soil Moon Dust. So we named our vineyard Moon Dust Vineyard.

It is a mature vineyard. The Chardonnay was planted in 1996, and the Pinot Noir in 2007.

It has multiple clones. We have six clones of Pinot Noir and two clones of Chardonnay for me to blend together to make a more interesting wine.

And it was farmed organically before, so it was quick for me to be able to get the certification.

So that’s why we purchased that vineyard, and we love it.

And the clones? What are the clones?

Pinot Noir is Pomard, 777, 667, 115, 828, and David Bruce selection, which is cuttings from his vineyard in Santa Cruz that he brought the cuttings from Burgundy. And then in Chardonnay we have clone 95 and clone 17, also called Robert Young.

And when did you purchase Moon Dust?

In March of 2021.

And how much wine are you making?

We make, between the two vineyards, about 6,500 cases of wine. About 2,800 of those go into the Harper’s Rest label, and the rest goes into this other label that we own called Routestock.

And what is Routestock?

Routestock has four wines in it: Napa Valley Cabernet, Napa Valley Sauvignon Blanc, Sonoma Coast Chardonnay and Sonoma Coast Pinot Noir. It’s about 16, 17-year-old, brand. We do about 55,000 cases this year.

Oh, so you buy grapes for that?

We buy grapes for that, but all of the excess Pinot Noir and Chardonnay goes into that, and then we purchase grapes for the rest of it.

Right, and then how much wine are you making from your most recently acquired vineyard, and how many acres is that? The one that’s in transition.

Yeah, it is on Westside Road in the Middle Reach of Russian River. It’s a 34 acre property, but only eight acres are planted – seven acres of Pinot Noir and one acre of Chardonnay.

And that was not David Bruce, correct?

That was not. No, that was Arista Winery. We bought that property in the end of February of 2025. So I have another 18 months to to go before it can be certified,

So are you keeping the two properties separate in vinification?

Yes. We keep the properties separate, the blocks and the clones separate, and then blend them together. We have done some blending between the two properties for a Russian River Chardonnay and Russian River Pinot Noir, and then separate individual pieces with the best stuff from each property.

So, what are you finding from the Moon Dust Vineyard as opposed to your other vineyard?

Vance: Moon Dust is about seven degrees cooler every day during the summer, so it has more of those cool climate things. It’s also that Goldridge soil – it kind of produces a wine that is not high in alcohol, not heavy, but light on its feet...but still dark, and has a real black tea, black cardamom, bay laurel kind of of flavors, and I love that, love that cool climate.

And then in the Middle Reach at Harper’s Rest Vineyard, it’s that more typical Russian River, warmer, a little bit bigger style of wine.

We still produce it in the kind of mid 13% alcohol range. We don’t get too high up there with our alcohols.

So you’re making the you had to make the wine somewhere else, right? Originally from Moon Dust…

Originally yes, and then now for the last two vintages in our facility there on Westside Road.

So what was your first vintage?

2021. We did two vintages, 2021 and 2022, under a different label. And then when we bought the facility on the Westside Road, that name didn’t carry over to it because…it wasn’t in that same land grant, so we needed to come up with a new name. So we named it after a gentleman that owned the property from 1850 to 1857, and grew hops there, sold them right up the road at Hop Kiln Winery, or what we now call Hop Kiln Winery.

He died in 1857, and he’s buried in our front vineyard there, gravestone and all. His name was Reuben Harper.

That’s one of the stories. There’s also another story for the name is that I have a six-year-old granddaughter named Harper, and I told her I named the winery after her. So if you see her, you have to tell that story only, please. Otherwise, I’ll be a very bad grandfather.

And you have a lovely accent. Where is it from?

Austin, Texas. I’m a redneck Texan by birth.

So I am an employee here. I run a company called Chaos Vineyards, which is wholly owned by Young’s Holdings, which is owned by Chris Underwood and his wife and Chris’s brother.

So, what is Chaos?

The two brothers that own the company have five kids, and their first initials of their first names are C H A O and S. So they’re not in that birth order, but somebody figured that out and named my little company Chaos Vineyards.

And what does Chaos do?

Chaos is truly just producing Harper’s Rest wine, and we produce Routestock as well for Wilson Daniels.

How much does Routestock retail for?

Routestock retails for Napa Cab is $25 retail. The Sonoma Coast Pinot is $24, Chardonnay and Sauvignon Blanc are $19.99.

It’s about two thirds an on premise brand, which is pretty much what Wilson Daniels is as a company.

So it’s not a supermarket wine...

No, it is not.

Where does the other third go?

The Wilson Daniels owns just their own distributors in New York, New Jersey, and Connecticut. In those markets, you don’t sell in grocery stores. They’re all independent retailers, and so the vast majority of our retail businesses is in those three states. New York is our largest state, and New Jersey is our second largest state for the brand.

So the Harper’s Rest brand did the owners decide they want to be regenerative, organic, or was it really your decision?

I have only farmed that way, and so when we got together, they knew my philosophy. I’ve been making Routestock since 2014 for them, and so we shared the same sensibilities on environmentalism, organic agriculture, and regenerative farming.

Right, but Routestock is not those things.

Routestock is not those things. It is harder at that scale to get growers to do what we want to do, and so that’s why we wanted to do Harper’s Rest, where we could control it and control our own grape growing and our own making. Our building is certified CCOF organic as well.

Are you going to be bottle labeling any of that?

Yes, we will have a CCOF and ROC logos on our labels as soon as we are legally able to.

Oh, great! So, is it going to be at the Made with Organic Grape standard?

Yes. 100%.ta

Because you don’t have to do that standard, but I guess you got your winery certified, so that is usually people’s intention.

So that we could do that exactly.

Great. And why are you so bullish on organic and regenerative?

Well, I don’t want to drink synthetic herbicides, pesticides, and fungicides.

I’ve tested over 400 wines in my career for residual synthetic herbicides, pesticides, and fungicides, and they were in all 400 of those wines. And so I just don’t want to drink it.

I don’t want to expose my employees to it, have them put on a hazmat suit to go spray, and and that really is the biggest thing.

The soil health is so much greater with organic and regenerative, being even no organic herbicide and no tilling. So I am a huge proponent of it.

The Heat Factor | ROC Is Cooler

One of the things came into focus in the 2022 vintage for us when it was so hot – 10 days of huge heat. It got to 113 degrees in our Moon Dust vineyard.

On that day, at 113 degrees, we tested our soil at four inches depth, and tested a neighbor’s soil (who tills), and our soil was 33 degrees cooler than their soil, and that drives the point home that no tilling is great.

Not to mention that when you till, you’re breaking up the microbe chains that are helping feed your vine. So I just I would not farm any other way, because I don’t want to drink wine with those chemicals in it.

So when you say you tested it, did you have a lab or you had it tested at a lab.

Had it tested at a lab. There’s a lab in Fresno that can test for residual herbicides, pesticides, and fungicides.

And do many people do that?

No, not many people do that. It’s not cheap, but I had just wanted to know what is in this stuff that we’re drinking, and I found out. So I don’t use any of those things [at Harper’s Rest].

But do you mainly buy Sonoma sustainable grapes then for the other, the big label?

Yes, we have 11 different growers with between the four wines for Routestock. One of those is certified organic. The others are not, and I encourage them as often as I see them to transition to that. But we do have them where they’re using no glyphosate and have not been using glyphosate for over five years.

Well, that’s impressive. Yeah, for Sonoma growers.

I think they got tired of hearing me complain, so they gave it up.

Any incentives at all?

We do, yes.

What incentives do you offer them?

Financial… we pay more. We’ll pay more if they become certified, and if they just don’t use glyphosate. That was just me bending their ear hard enough where they finally gave it up.

And how’s that going?

They are now happy as heck with it.

Why is that?

Number one, it [glyphosate herbicide] costs some money.

Number two, they felt like kind of the standard of vineyards in the United States was to have a row of dirt underneath your vine, so nothing could grow there. So they would spray glyphosate there, and that kills everything that can grow there.

Well, that also kills the microbes in the soil, which are feeding your grapes.

So your grapes aren’t as good [if you use herbicide], and so I think they see that having growth underneath their vine is not ugly. It’s very beautiful, and it can make them grow a better grape. And they’re not having to buy that stuff, and they’re not having to put on hazmat suits and have their people spray.

Who’s doing your farming?

Matt Stornetta and his company is called Stornetta Made. He’s a guy who grew up in Sonoma, where I live. Known him since he was 15. His mother is a grape grower, and I wouldn’t farm a grape without him.

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See more on Instagram where you can see videos that feature Vance and others at Harper’s Rest.

 

Sunday, September 27, 2026

Sonoma’s Russian River Valley AVA Gets Its First Regenerative Organic Vineyard: Moon Dust (Part of Harper’s Rest)

GO TO SUBSTACK TO SEE THE STORY WITH PHOTOS

You could call Jonive/aka Harper’s Rest, a new vineyard from a “old wine” family” since Chris Underwood’s family has been in the wine business as distributors since 1888, until they sold in 2022 to RNDC. (They have renamed Jonive now to Harper’s Rest).

They are still involved in distribution in Wilson Daniels, an importer that among other things represents a number of my favorite organic and biodynamic wineries (visited), a list that includes, in the Rhone alone, the organically certified Chene Bleu (in the Vaucluse region of Provence, in the south of France, close to Mont Ventoux) and the biodynamic certified Domaine de Beaurenard, an eighth-generation family-owned winery on 80 acres of Châteauneuf-du-Pape vineyards.

Wilson Daniels has also, under the Underwoods, produced its own 55,000 case brand Routestock, a Napa and Sonoma wine, primarily for on premise distribution in the U.S.

The Back Story | 2023 Press Release | “Wilson Daniels Introduces Jonive, the First Winery Founded by the Underwood Family”

November 1, 2023 (New York, NY) — Wilson Daniels is pleased to announce the addition of Jonive, an exciting new project in the Sebastopol Hills of the Russian River Valley, to its national portfolio. With the launch of Jonive, taking its name from the original 1845 California land grant titled Rancho Cañada de Jonive, the Underwood family is writing the next chapter in its 135-year history in the wine and spirits business.

The Underwoods are the owners of Young’s Holdings, one of America’s oldest continuously operated family-owned businesses (founded 1888) and the parent company of Wilson Daniels. Today, the fifth generation of the family take a bold step forward with the founding of Jonive. Inspired to create terroir-driven expressions of Burgundian varieties in northern California, the family has produced an elegant 2021 Estate Pinot Noir and Estate Chardonnay sourced from their Moon Dust Vineyard, planted to 19- to 27-year-old vines in the Sebastopol Hills.

“I’ve immensely enjoyed my career on the wholesale side of the wine business, but I’ve always had this untapped passion and drive to produce fine wine in my home state of California,” said Chris Underwood, proprietor of Jonive and CEO of Young’s Holdings. “When the opportunity presented itself to purchase the 18-acre Moon Dust Vineyard in 2021, my family and I sensed its potential to produce world-class pinot noir and chardonnay, and decided this would be our avenue into making wine. Partnering with acclaimed winemaker Vance Rose, both wines are deeply reflective of the terroir with its rare Goldridge soils. We couldn’t be more thrilled to present the 2021 vintage to the market.”

Jonive’s Moon Dust Vineyard is nested within the Sebastopol Hills in the coolest area of the Russian River Valley, home to rare and desirable Goldridge soils, from which it takes its name ‘Moon Dust’. First planted to vines in 1996, the vineyard consists of four pristine acres of chardonnay, comprising two individual clones across two blocks. In 2007, the vineyard was expanded to comprise an additional eleven acres of pinot noir, planted to six distinct pinot noir clones. Jonive is a true reflection of vine maturity, organic and regenerative farming, high-quality soil, a world-class microclimate, and clonal diversity.

“Working closely with the Underwood family for the past eight years at Wilson Daniels, I’ve had the opportunity to witness firsthand their admiration for the wine business and their commitment to their home state of California,” said Rocco Lombardo, President of Wilson Daniels. “Having the experience of visiting this property from the outset and tasting through the 2021 vintage, these wines reflect their terroir given the maturity of the vineyards, and exhibit great balance, fresh acidity, and length on the palate. I speak on behalf of our entire team, we are honored to launch Jonive and excited to watch these wines enter the marketplace and be made accessible to our devoted clients.”

Both the 2021 Estate Pinot Noir and Estate Chardonnay were fermented naturally without any additions before moving to barrel, where secondary fermentation was also allowed to occur naturally. The 2021 wines were aged for fourteen months in new and used French oak barrels and bottled last December.

Fast Forward to 2026 | Harper’s Rest’s Moon Dust Vineyard is Newly Certified Regenerative Organic

I had a chance to catch up with Jonive/Harper’s Rest winemaker Vance Rose yesterday on the phone.

That exclusive interview is live now and you can read it here.