Here's how film's makers describe the new film (on their Facebook page):
"Into the Bottle is about wine. It is also about world wars, prohibition, why we drink what we drink, the cost, and cutting through the bullshit of what's in your glass. Wine is simple...It's about every thing."
That's a pretty wide - and wide-eyed - view of what to make a movie about.
I, for one, like the quote in the trailer from Carole Meredith: "Can there be any other business where there is so much bullshit?"
See the trailer here:
Only VIP tickets remain for the Napa premiere. But don't worry - since the film is now being distributed by Samuel Goldwyn, rest assured it will be in movie theaters everywhere. And online.
I don't think the filmmakers yet have enough savoir faire to understand why organics matter, but they should get credit for tackling the demystification of wine and where it comes from.