Most of the time, I don't write for this blog–I write articles for wine business industry publications. I thought you might be interested to know that links to all the articles I write for WineBusiness.com, Wine Business Monthly and Grape and Wine magazine are all available on my professional website at www.winecountrygeographic.com.
When new articles post, they are also sent free to subscribers to my substack newsletter (one of many) at https://pamstrayer.substack.com (which I am honored to say I started after Andrea Robinson asked me how to subscribe to them).
Here's my take on the year that was.
2024 was tumultuous year.
The wine industry is in the grip of a big learning curve this year. Often a victim of inertia, the industry got more wake up calls this year that markets really are conversations, and that they may be relying too much on what worked in the past. Smart folks in the industry are hard at work studying what works and trying to spring into action, despite uncertainty.
I was deeply impressed by how some wineries are responding–getting engaged with TikTok and, for a few, offering fine wine in bag in box formats which is proving to be very popular with consumers though less so with retailer gatekeepers.
In addition, some really impressive studies came out, including several on regenerative wine grape growing, a field now supercharged thanks to Agrology which collects and then analyzes data on soil respiration, enhancing our deeper view of biological systems within the soil.
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