I was quite surprised to find a number of wines with shelf talkers created and posted by the store for wines that claimed to be organically grown that I had never heard of.
Upon closer inspection, I saw a lot of errors.
This was definitely a Down the Rabbit Hole experience where everything I know to be true about wine labeling was suddenly re-purposed with wild abandon.
There is a moral to this story (skip to the bottom for it).
In this wine department, things are not usually what they appear to be. (I wish they'd passed out the Kool Aid.)
Bear with me through a few examples and you will see what I mean.
1. "Made with Organic Grapes"
This is the language that can appear on bottles that the federal government and a certifier have certified as containing wine made only from certified organic grapes.
At this store, however, the wine manager uses this term to mean "practicing organic" - no certification involved - an interesting case of re-appropriating a commonly used legal term and turning it into quite another descriptor. However there's no explanation anywhere in the store that says that this phrase means "practicing organic."
2. "Made with Certified Organic Grapes"(invented term by this natural foods store)
This wine retailer has created this term to mean what the feds mean by the above term (Made with Organic Grapes). Confused yet? Wait - it gets better.
This is assigned to wines that are NOT made with certified grapes. (I don't think this was necessarily intentional on the part of the store, but it is certainly not accurate.)
See here: Leojami Wine...which has not one certified organic grape in it:
|The grower claims to be practicing organic but nothing is certified organic in this bottle.|
So to recap: the ones that is not certified (Leojami) says it's certified and the one that IS certified (Girasole) says it's not certified. Are you with me so far?
This term the wine retailer assigns to wine which is not biodynamic at all.
|Labeled "Biodynamic" on bar code (it is CCOF certified grapes) but it is not biodynamic nor has its grower ever said it was biodynamic|