A major new study (full report here) released by Sud Vin Bio shows that organically grown wine continues to grow sales in France, increasing 7 percent in 2024 (when overall wine sales declined).
Growth was powered mainly by younger buyers–the under 35 set represents 31% of organic wine consumers. And 35% drink organic wine on a regular basis.
For the full presentation, in addition to the report link (provided above), also see the slides here.There is a wealth of great content and data in the full report.

