Thursday, January 8, 2026

A Bright Spot in France: Latest Data Shows Continued Sales Growth in Organic Wine, Younger Consumers are the Biggest Buyers

 

A major new study (full report here) released by Sud Vin Bio shows that organically grown wine continues to grow sales in France, increasing 7 percent in 2024 (when overall wine sales declined). 

Growth was powered mainly by younger buyers–the under 35 set represents 31% of organic wine consumers. And 35% drink organic wine on a regular basis.

For the full presentation, in addition to the report link (provided above), also see the slides here.

There is a wealth of great content and data in the full report.