Congratulations, Wine Industry! You're Making Online Tasting Experiences and Recording Them as Videos!
It's 2020, and for years many of us have been wondering: we're online with video, but where are the wineries?
But finally, the day has arrived when even the most camera-shy of our great producers are doing online tastings and video replays.
Partly, it's because the tasting room is closed, closed and closed and no one knows when they will be able to reopen. And that means the bar on production values is lower now, and people don't expect polished productions with sweeping drone video footage, vineyard shots and music.
Today the bar is just give us some talking heads! Conversation.
But it turns out those conversations are often better than the experience you would have had on the winery's website or by visiting the winery. You can actually hear the winemaker speak, sometimes at length, as they themselves talk about the growing and the tasting.
A Golden Age has arrived.
I'll be sharing a number of these over the coming weeks. To start off, here's Porter Creek Vineyards from Healdsburg, a producer specializing in Pinot Noir from its biodynamic vineyards in the Russian River.
• Porter Creek Vineyards
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