While my main passion in wine circles is organic and biodynamically farmed wines, I also come to the world of wine having spent 25+ years in Silicon Valley.
So therefore, when I went to Wine Business IT conference last year, I was wowwed.
Here's the result - an in-depth piece on winery POS vendors and the stories of wineries who use them. POS systems seem like a mundane category until you realize they are the digital nerve center of every winery's direct to consumer marketing ecosystem - i.e. their life blood.
Here's the link. (Free to read, free registration required).
I'll also be moderating the panel on POS systems at the 2019 WBITS.com Conference with panelists who were interviewed for the story -- so you can get the real life lowdown on their user experiences. More info about that here.