“We're doing organic because I see an opportunity, and the writing on the wall is there… I've started working with enough wineries now where I see there is opportunity there,” says Craig Ledbetter, who leads one of the state's biggest vineyard management firms. The Ledbetters' Vino Farm manages 17,000 acres of vines in the state.
It was a pleasure to interview Ledbetter on this topic and then to share his story with the industry in this WineBusiness.com article that ran today.
I also researched the newest stats from Nielsen IQ and the data shows an ongoing positive direction in organic, while the industry as a whole is facing slight declines.
"According to NielsenIQ, prices for organically grown wines are at an average of $13.47 compared to non-organic at $9.14. Dollar sales for organically grown wines grew 4.8% from Sept. 9, 2022, to Sept. 9, 2023. Revenue for organically grown wines grew during the four-year period Sept. 9, 2019 to Sept. 9, 2023 from $126 million to $182 million–a 44% increase."
UPDATE
Part two of the interview is now online - find it here.
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