When I wrote to Full Pour's editor Lauren Buzzeo months ago with several story ideas, an organic explainer was not one of them.
Full Pour is a new magazine that debuted this spring and covers the full spectrum of alcoholic beverages for a hip audience.
Then just back from Slow Wine Fair in Bologna, when I originally emailed Lauren, I was into taking a look at wine movements, including Slow Wine and others, but the subject was just too rich and deep to fit into 800 words, which was the assignment length. Ha ha!
Instead Lauren asked me to write a real organic explainer, so I went for it. Not pussy footing around about chemical farming, she said. After several iterations, which required me footnoting all kinds of stuff for her in editorial reviews, this is what exists now: an EPIC explainer, at 3,500 words, that gets into the nitty gritty of what materials are used in non-organic viticulture compared to organic wine grape growing. It covers QUITE a lot of territory.
Hopefully you'll be able to pick up a copy, as the magazine is NOT distributed digitally. (However there is a pdf of the article on my Wine Journalism portfolio page.)
Buy the magazine online here. The Why Organic Matters article is in the Summer issue, though it's stealthily not listed as one of the featured articles. (You gotta be in the know to know it's in there.) Believe...and click to buy.
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