I will be posting more soon about this cultural and historic event, but for now enjoy this video.
You can also see the official company livestream of the event here on YouTube.
The crowd of 250 attendees in a parking lot in an industrial park in Livermore clapped wildly and applauded, as Monarch Tractor debuted its first MK-V tractor, gave factory tours and just generally hosted a feel good day, with an audience that included investors, partners (including alcoholic beverage giant Constellation Brands), wine producers, farmers, robotics and alternative energy press, wine grape growers, and Mondavi family members.
It was probably the only tractor premiere serving Mondavi's RAEN Pinot from the Sonoma Coast and Continuum Cabernet from Napa.
Carlo Mondavi, the company's chief farming officer (and Napa royalty) kicked off the event, speaking about the family's 100+ years of making wine, coupled with a graph showing atmospheric carbon levels for various eras.
Mondavi's pitch included a review of the cost farmers who use pesticides face, and how agricultural toxins affect biodiversity, including the company's icon, the (now endangered) Monarch Butterly. Equipped with sensors, Mondavi's said that the tractor will help reduce toxic ag sprays.
Chez Panisse founder Alice Waters, a former Montessori teacher and now a celebrated evangelist for organic food for both better nutrition and taste talked about the good that could come from implementing her vision of a nationwide local, organic school lunch program.
Robert Hanson, EVP, President, Wine and Spirits Division at Constellation Brands, Inc., spoke about how the $8.8 billion public company would convert its To Kalon vineyard in Napa, part of the Robert Mondavi Winery, to organic certification. The company gave him keys to the first six MK-Vs.
More to come.
Here is the official press release. https://www.businesswire.com/news/home/20221201005455/en/
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