Wednesday, February 3, 2021

Hey Wine! Wanna Know Why Organic Hard Seltzer is Winning and Organic Wine is Not?

 


Celebrities, sports, puns, inside jokes, and sex and ORGANIC. #Realisbetter

They're not talking about saving the planet or healthy soil. Or even the Golden State of Mind. They're talking like it's a sports drink. And fun. Yet real. 

And while you're into the topic of Michelob Ultra, look at all the add-on swag you can buy to announce your brand love.

I can't tell you how much pleasure it gives me when the voiceover says "USDA Certified Organic."

Think the wine industry can learn from this?







Then there's the follow on ad for their new Pineapple flavor hard seltzer with the USDA ORGANIC SEAL AS A VISUAL ICON IN THE AD.


"OUR CAUSES": ORGANIC FARMING

But wait there's more. You know that place where it says "Our Causes" on every blimey wine website now? Michelob's outdone you here. Take a look. They're giving farmers money to make your next organic beer. And they're not saying it - they're tying it to your purchase of a six pack. This was the 2020 Super Bowl ad...tying football to the team sport - supporting organic farming.


And of course, there was the original, super sexy Zoe Kravitz Michelob Ultra Organic Beer ad from two years ago that was a big hit

Tuesday, February 2, 2021

Book Review: "Perilous Bounty" Charts Our Off Balance Course

Today Washington moved forward with the all but assured confirmation of Tom Vilsack as the next Secretary of Agriculture, a post he held for eight years under the Obama presidency, where he was widely criticized by progressives for shoring up Big Ag. 

His reputation for supporting the status quo--resource depletion ag--is likely to get him in hot water, as he wades into the big muddy of fighting climate change and finding ways to help farmers get with the new program (whatever it will be) in the Biden administration. 

Environmentalists, including Scott Faber of the nonprofit Environmental Working Group, are already cautioning the new administration against policies that rely heavily on carbon credits.

Is Vilsack an old dog who will be asked to learn new tricks (and sell them to the powers that be in ag) or a trailing edger who will try slow down progress to a glacial pace that corporate stakeholders prefer? Time will tell. 

But the big muddy is indeed Big. Just how big of a quagmire ag is is the subject of Perilous Bounty, a new book from Tom Philpott, who writes on food and ag for Mother Jones, farms in North Carolina, and teaches journalism in Austin, Texas.  

The book is subtitled: The Looming Collapse of American Farming and How We Can Prevent It.

Philpott depicts the big bones of American agriculture, simplifying a helluva mess into a narrative we can all "get"--our depletion of soil and water could be our undoing, wearing out precious resources we depend upon. In fact, this could all happen with or without climate change, although climate change is accelerating the decline.

His story of ag focuses on two key regions--California, the nation's produce center, and the Corn Belt, growing corn and soy (raised for meat production). 

CALIFORNIA

California produces $49 billion of food annually. "That number is nearly double the haul of its closest competitor among U.S. states, the corn and soybean behemoth Iowa," he writes. 

"Whereas California's farms are essentially mining nonrenewable water," he writes in the introduction, "Corn Belt operations are quietly exhausting an even more tenuous resource: soil." The book focuses on, as he describes it, "the way industrial agriculture...threatens the food security of everyone who now relies on it for sustenance."

In California, he focuses first on the almond industry's exponential growth. "One reason almond acreage doubled in the San Joaquin Valley between 2000 and 2018 is that almonds require essentially no hand labor: planting, irrigation and harvesting are all done by machines," he observes. "...But when densely planted over vast expanses, they require titanic amounts of irrigation water." 

One million acres of California is now planted to almonds, he tells us, consuming "four times more water than the city of Los Angeles."

MEGAFLOODS AND MEGA TOXICS

I was surprised to learn that it wasn't just water shortages that were a threat to California, with its six years of drought between 2003 and 2015. Floods are also an historically persistent issue, he tells us - a surprising fact unearthed by a team of scientists who themselves were shocked to learn of California's history of mega floods. This "precipitation whiplash" of 2016-2017 provided us with the most recent evidence of this. Remember the Oroville Dam story?

Philpott quotes Lucy Jones, chief scientist at the USGS's Multi Hazards Demonstration Project, whose team was assigned the task of modeling California's most extreme floods. The Great Flood of 1862 is no longer forgotten, due to the ARkstorm's recent research. Says Jones, "none of us had ever heard of it" and yet it was "by far the biggest disaster ever in California and the whole Southwest."

These mega floods could create a sea of toxic substances, from all that's been applied to the land, scientists say. 

Writes Philpott, "In a 2015 paper, a team of USGS researchers tried to sum up the myriad toxic substances that would be stirred up and spread around by massive storms and floods...the report projects a toxic soup of 'petroleum, mercury, asbestos, persistent organic pollutants, molds and soil-borne or sewage-borne pathogens'...along with "concentrated animal manure, fertilizer, pesticides, and other industrial chemicals."

He goes on to point out that in Kern County, more than 30 million pounds of pesticides are applied each year. And that's just one county. The introduction of big money investors into the San Joaquin Valley bodes no good either for those looking for positive approaches. Depletion is the name of the game and the faster the better. Suddenly the word "sustainability" seems irrelevant, given the size of the impending catastrophe. Total transformation is what is needed. And/or what will come, unbidden.

CORN BELT

Philpott explores the horror story that is Iowa ag with the same kind of truthful yet depressing insights as his California chapters, writing "Pesticides, synthetic and mined fertilizers and large machines replace work once done by bodies, brains and biodiversity in the field."

It might not sound like this is a good book to read given its apocalyptic truths But perhaps it is cathartic to hear the facts. Here are a few on the Corn Belt:

• John Deere makes as much on financing its tractors as it does manufacturing and selling them. 

• Four massive companies control the $11 billion U.S. fertilizer market.

• "Corteva, Syngenta and Bayer also control 60 percent of the $2.9 billion global pesticide trade."

• "In essence, the Midwest is emerging as the industrial-scale farm for China and other countries with rising demand for meat," he writes. "The Corn Belt is to industrial pork as Shenzen is to the iPhone."

WINE

How does this relate to wine, you say? Wine grapes use fertilizer, they mostly depend on irrigated water, and they contribute to resource depletion. And now big money--from investment firms and endowments - is betting big on wine grapes.

And just as 37 percent of Americans have a meal a day from a fast food chain, more than 80-90 percent of America's 35 million wine drinkers are drinking industrially farmed wine from California.

POSITIVE SPIN, REAL PROGRESS OR SELF DELUSION

Can regenerative and organic ag turn things around? Or are we just kidding ourselves? Organic farming retains water in the soil far better than conventionally grown wines making them more resilient in a drought. If soil health is the new priority, organic is the raciest car on the runway--better and faster. At this point, organic vineyards in California are just 3-4 percent of the total. 

In Europe, the annual organic wine fair, Millisime-Bio, attracts thousands and features in-depth presentations on organic topics from grape growing to organic wine markets. France, Spain and Italy all hover around the 10% certified organic mark and each year add significant growth, far outpacing conventional vineyard growth rates. 

From 2018 to 2019, in the Languedoc, organic vineyard acreage grew 23% to 94,265 acres, which is at least four times more organic vineyard acres than in the entire U.S.

At Unified Wine & Grape Symposium in California, I have never seen an organic panel on the program during the three day event run by the California Association of Winegrape Growers. Typically most coverage at the State of the Industry panel features at best one mention of the word "organic" on one slide in a Nielsen data powerpoint. There was one exception last year with an excellent panel on herbicides. 

It was only in 2020, that California opened its first organic ag institute, with a budget of just $1 million to serve all farmers for all crops, not just wine grapes. Fifty percent of the money came from private funding. We are in the midst of the biggest climate horror story and we have not devoted resources to promote the agriculture that  sequesters carbon most efficiently? In 2021?

At the same time, big wineries, like Torres and Jackson Family, have formed a new group called International Wineries for Climate Action, with a focus on reducing carbon emissions. Will it be like the international version of the California's own CSWA, the Wine Institute's sustainability program? (The group has published its emerging standards here if you want to dive in to the details. (Interestingly enough, it does not include carbon sequestration in vineyards). In comparison, the COMET sustainability calculator from the USDA offers the most rewards for carbon sequestration from applying compost to the vineyard. (COMET measures only agricultural practices, not wine processing operations.) Are you confused yet? I am.

If organic is the gold standard in climate change farming, one might expect these two founding wineries to widely engage in it in their native countries. Not so. Jackson does not have any certified organic vineyards. Jackson uses tons of chemicals, especially in its coastal vineyards in central California, as a quick glance at the Central Coast pesticide use reports shows.  

In Sonoma, Marimar Torres decertified her organic vines, after deciding to use fungicides in her then newly acquired west Sonoma vineyard and went "sustainable." The Torres family has a limited line of organically grown wines from Chile where it has 350+ organic acres and in 2014-2015 produced an organically grown Spanish wine - Habitat - which is no longer made. It formerly had 600 organic acres in Europe. This year it released one 2019 wine from Penedes grown on head trained vines.

But in fact the greater irony is the deforestation that Jackson Family was responsible for. According to Will Parrish of the Anderson Valley Advertiser, 

"Most of the acreage was previously forested, so the trees were removed and their roots ripped out prior to the vineyard plantings. Often, the hilltops were flattened out by massive bulldozers, removing vast amounts of soil and rock. Pesticides were applied in copious amounts. The vineyards not only require irrigation, but they command a massive amount of frost protection water due to their cool climates. That often means damming up all the available streams and building huge water reservoirs. Soil erosion invariably has resulted from the removal of trees and other anchoring vegetation. With the steepness of the sites, the soil washed down into creeks and streams."

What does it mean when a guy like Jess Jackson can buy 14,000 acres of vineyards - with 11,000 of them on land classified as mountaintops or hillsides (as Parrish says)?

Today Jackson is paying organic farmers in Mendocino more money to grow "certified sustainable" grapes, luring them away from the organic standard. (Now under Chilean ownership, Bonterra, which used to support Mendocino's organic growers, is buying cheaper organic grapes from growers in other regions and letting go much of its long time Hopland staff.)

Torres has come out publicly against the organic standard, saying it makes the use of copper obligatory in the regions he grows in, but in fact, in California, almost all of the copper fungicides applied to wine grapes are used by conventional vineyards

According to a carbon footprint report from the Wine Institute, the biggest source of emissions comes from glass bottles. I could not find any alternative packaging - bag in box, for instance - for either winery. Jackson reduced its bottle weight by 2 ounces, which was commendable and reduced their glass costs by 15%. Others (in Napa) reduced bottle weight by as much as 25%. New packaging types can reduce weight much more for supermarket wines like Jackson's.

The second biggest--biochemical field emissions--includes GHG emitted from the application of fertilizer--and the fourth biggest--raw materials--includes the production of synthetic fertilizer and pesticides.

So how committed about decarbonizing wine can these two giant wineries really be? 

The same goes for the Wine Institute's CSWA program. There has been no noticeable increase in organic farming in the state for years (with the 8,000 acre exception of Fred Franzia). And there's been no notable decrease in pesticide use, despite the marketing and PR campaigns touting sustainable wines. Here is the state data for 2018 (the most recent year published) showing that the use of insecticides and fungicides on wine grapes is still rising.

(More detailed data is available here.)

At the same time that organic wine grapes are dramatically increasing each year in Europe, in California organically grown wines appear to be perfectly acceptable to put down, as was illustrated in one classic moment a year ago, when international wine market researcher Lulie Halstead spoke at the 2020 Wine Market Council's meeting in downtown San Francisco (pre-Covid). 

At that meeting, before hundreds of leading vintners, Halstead showed data (see slide 20 on link or above) from her company, Wine Intelligence, ranking organically grown wines as number one on the company's "Opportunity Index." But, she said, wineries would do just as well with consumers by avoiding the regulation and costs of actually farming organically, she said. She recommended that vintners should instead try to achieve the number two opportunity - sustainably farmed wines. No one gasped and said, "But, oh - climate change needs us to address real soil health." Does faux soil health work just as well when Mother Nature comes calling?

At last week's Unified Wine & Grape Symposium, the news was glass half empty and glass half full. More than 30,000 acres of vines in California were ripped out in the past year. (Will they all be planted to almonds? Let us pray not.) Smoke taint reduced a lot of bulk wine supply, giving the industry a temporary lift and depleting backed up inventory. Online sales, like those at wine.com, provided a digital path forward, but even the $329 million in wine.com sales represented only 0.6% of wine retail. (Yes, that is less than one percent). 

The future still doesn't look that great. There will be more fires. The pandemic will not disappear soon, keeping restaurants and bars down to 25% capacity for indoor dining. Hard seltzer is making the fight for wine's market share harder. Health and wellness is a topic that interests consumers, Nielsen data tells us (thank you, Danny Brager, and the Nielsen number crunchers), but a number of consumers seem to want wine to morph into flavored products that mimic some thing that sounds more and more like hard selzer - low cal, zero sugar, gluten free, etc.

Note: It's worth clarifying what the data on organic above means. 

Nielsen data does not track organically grown wine unless the wine is bottle labeled with the word organic on it (following any one of the three organic wine standards in the US). It's estimated that only about 50% of wines made solely from certified organic vines are bottle labeled. 

And Nielsen data only covers a portion of the overall wine sold.

I asked Nielsen researchers how organic sales (dollars) were compared to conventional wine sales for the last 10 months of 2020. (The data above were for a different time period--they were for the 13 weeks prior to Jan. 9, 2021). Organic edged a tiny bit ahead--with an increase of 23.5% in value versus 20.7% for overall wine sales. 

Organic during the 13 week period accounted for $41.3 million in off premise wine sales. 

According to Nielsen spokesperson, Greg Doonan, Nielsen has "500 brand families in our measurement with an organic product claim [on the label]." Fifty four had more than $100,000 in sale during the 13 week period, he stated in a followup email. 

Labeling is an ongoing issue. Many complain that the TTB applies regulations erratically and has prevented many certified organic growers from bottle labeling their estate wines "Ingredients: Organic Grapes" on the back labels even when they are legally entitled to do so. 

THE BOOK AND THE BODY POLITIC

Anyone in ag should read Philpott's book for a reality check. We've suffered horribly under the Trump years with big lies and "faux" news and immigration laws that ruined available labor and tariffs that hurt our farmers and our markets. 

Now a new day is dawning. Climate change is real--again--and we're into truth telling, as painful as it might be, as we try to actually heal our systems. Ag included. (And though wine is often a chemist's paradise, wine is, of course, ag). 

But we've got to steer this boat on a compass that measures true magnetic north, not some idea that pesticides, and fertilizers, and tons of water have a role to play in being "sustainable." 

There's a dead zone where the fish producing Gulf of Mexico used to be. "Between 1999 and 2016, Iowa alone contributed on average 29 percent of the nitrogen entering the entire Mississippi River--and as much as half in some years," Philpott writes. before going on to quote Richard Manning, an environmental writer who says, "a high-quality source of low-cost protein is being sacrificed so that a source of low-quality, high-input subsidized protein can blanket the Upper Midwest."

Yes, we're different, but how much so? We squander our biological biodiversity, our insect populations (including those that are feed for birds), our bees, our water (and our fish) and our soil in the name of cheap wine. 

How many vineyards have been carved out of former pastureland or fertile farm-filled valleys, ripped and irrigated, and plundered for a corporation's profit and poverty wage jobs for Mexican farm workers? 

We say wine is a natural product, terroir is important, and yet we spray thousands of pounds of fungicides on vines killing the very organisms - micorrhyzal fungi - that give wine its true flavors. 

California's been a leader so many times. We know how to grow wine grapes with minimal tillage (using under vine cultivators). We know where to buy crimpers. We've got the most know-how in wine grape cover crops of any place in the country. And now we've even got the Monarch tractor. We've got carbon accounting consultants. And smart researchers at U.C. Davis and Fresno State trying to create the most efficient mechanized organic farming systems.

Government was not idly standing by when we created the crazy systems we have today. No, government created them. As Philpott writes, "Goaded on by farm interests, the federal and California governments poured billions of dollars into building out irrigation infrastructure...enabling a hyperefficient agriculture industry...undercutting fresh produce growers in other regions. In the Midwest, an interlocking set of corporate oligopolies presides over a veritable empire of meat." The midsized farmer was squeezed out, says Philpott, who counts himself as one of them.

Near the end of the book, the author quotes Elizabeth Warren's desire for an ag program designed to "make agribusiness pay the full costs of the environmental damage they wreak." Others advocate for  farmers to get subsidies based on sequestering carbon. (Organic definitely has an edge there.) Choosing Vilsack to lead the USDA doesn't make one feel hopeful about the former, but it might bode well for the latter. But that still won't solve the problem.

Thursday, January 21, 2021

Organic Giants - Paul Dolan and Neil Collins - Friday Night at 5


Want to hear from two leading lights in the wine industry who have been at the forefront of eco-friendly wine growing practices for decades? Tune in Friday night at 5 pm for the latest in Tablas Creek's online tasting series (available on Facebook Live and YouTube - replay available on YouTube after the event).

This Friday night's session brings together two pioneers of organic farming in California - Paul Dolan of Truett Hurst and Neil Collins of Tablas Creek. Both wineries started out as organic estates and then certified as biodynamic. 

Now both are involved in the newly formed Regenerative Organic Standard created by Patagonia. Dolan is on the board. Tablas was the first vineyard to be certified under the new standard in a 2019 pilot program.

All three standards start with a baseline of no synthetic fertilizer or pesticides, herbicides or fungicides in the vines. Biodynamic specifies a holistic approach to the vineyard property and the use of mineral and herbal sprays. The new regenerative and organic standard also include animal welfare and human resource requirements.

Get the event details here.

Learn more about regenerative organic farming at Tablas here.

Monday, December 28, 2020

Organic Movement Leader and Organic Viticulture Expert Amigo Bob Dies After Long Battle with Cancer

"No words" was my first response to the news posted on Facebook last night that long time organic movement leader Amigo Bob had died after a four plus year long fight with cancer. Then I cried.

A founder of CCOF, a leader in the organic farming community who started the annual organic conference Ecofarm, and a hippie whose agricultural acumen and good humor sustained many was responsible for converting hundreds of acres of vineyards into organic farming and certification.

He also helped me learn about organic viticulture over the last decade, starting with having coffee with me in 2010 in St. Helena and explaining the basics to me, as well as decrying "the pesticide pushers." (I had not known the farm supply store that sold toxic chemicals to Napa growers was just a half a mile away hidden from public view on the opposite side of Highway 29). 

He could assess the health of a vineyard not just by sticking a shovel in the ground but by watching the insects and life in the vineyard. Birds and spiders were a great metric in his book. 

His vineyard clients include everyone from your basic Mendo grower (selling to Bonterra) to the high falutin' Napa crowd (Long Meadow Ranch, Tres Sabores, and many more). He preached companion planting (pomegranates and olive trees). But more than an agriculturalist, he was an organizer and an activist. 

He never intended to get involved in ag; at first he was involved in trucking organic produce, but then a movement started and he was at the very core of it. 

Read of his many accomplishments and fervent missives here in these past posts and look for more to come online this week, as his passing is mourned far and wide. 

• Organic Vineyard Consultant and Farm Advisor Amigo Bob Says Pesticide Residue Testing "Is a Fraud," Urges Activism (Feb. 4, 2019)

• Amigo Bob, A Founding Father of the Organic Farming Movement in America, Needs Your Help  (July 4, 2016)

• Sonoma County Grape Growers Meet for Organic Workshop at Preston Vineyards (May 5, 2011)

I also have many unpublished interviews with Amigo and will share some excerpts from these later this week when I have more time to write.

FOR FURTHER READING

LA Times: Amigo Bob Cantisano, a towering figure in the West Coast’s organic farming movement, dies at 69

The Union: Organic farming pioneer Amigo Bob Cantisano dies

Sierra Foothills Report: Amigo Bob Cantisano, Rest In Peace

National Geographic: The Future of Food

Bioneers: Remembering Amigo Bob



Tuesday, December 15, 2020

Behold: The Monarch - Ag's First Electric, Self Driving Tractor That Makes Organic Farming Even More Eco-Friendly

A new tractor just hit the market and it promises to revolutionize it with the same savvy as anything on Elon Musk's plate. 

For years I and many others have haunted viticulture equipment shows (including EcoFarm and Unified Symposium) looking for the electric tractor of our dreams. There have been minor forays into the category, but none had the power, versatility or intelligence to be the Holy Grail. 

That's all changed with the introduction of the new Monarch tractor, which debuted on local TV news this week. See the video news story here.


Organic wine growers were among the first to embrace the new Monarch tractor and with good reason. 

For all the details in text, visit WineBusiness.com to read the excellent article by my good friend Deborah Parker Wong on the story of its development and functionality. 

In the article, she writes:

"For winemaker Steve Matthiasson, who talked with the Monarch development team over the course of a few years providing input on functionality, said the realization of an etractor nullifies the most commonly levied argument against organic farming. Namely, objections to the carbon footprint generated by mechanical weed control." (Italics mine.)

The main complaint against organic versus using herbicides has been the carbon emissions of using a tractor to till (even minimally) under the vines. 

I asked Matthiasson if the Monarch can do the most delicate operation - tilling under the vine to clear out weeds - well. It works now, he said, and refinements are also coming.

"It’s normal tractor, so can use all of the regular under-vine tools, but they are working with Clemens to make a dedicated one that uses the tractor's computer and sensors to do an even better job undervine," he said. "That will come later."

The project began with Motivo, a 10 year old product engineering firm in southern California which spun off a newco, Monarch Tractor, in 2019 headed in part by a die hard wino dude - Carlo Mondavi. (Recognize the last name?)

Here's the beauty shot from the company's website. Is this not the sexiest photo of a tractor that you have ever seen?


Carlo Mondavi's profile describes him as an organic and biodynamic viticulture expert. (He was also a snowboarding champ.) In 2015, he went on to start his own winery, RAEN, with his brother Dante. The label, which keeps a low profile (they didn't want to be in Slow Wine Guide 2020, for instance, fearing visitors), specializes in small lot Pinot Noir from the Sonoma Coast. 

Photo: Jancis Robinson website

Carlo first fell in love with biodynamics on a tour of Europe's finest vineyards with his grandfather Robert Mondavi and his father Tim (of Continuum Estate) when he met the Leflaive family, one of the first families of BD in Burgundy. 

Three years back he started a new initiative, the Monarch Challenge, with A Big Idea - change the way people farm. His stated goals, initially, were (according to a Jancis Robinson article) "to rid Napa and Sonoma of all herbicides, especially Roundup and other glyphosates, so that they become a model of truly ‘clean farming’." It started with grapes, but quickly encompassed all of ag. 

Huzzah.

It turns out one of the most powerful ways to do that is technology. While Weed Slayer was The Great White Hope earlier this year, recent revelations have found, via testing, that clove oil based herbicide actually - shockingly - contained glyphosate (of that, more later). 

The Monarch is not just an electric tractor. No, it's both self driving AND an AI tractor. Self driving is a Great Big Plus in times of labor shortages and raging virus epidemics among Latino farm workers. (You're not hearing enough about this in wine country, but it's happening). 

You don't have to want to be organic to use this baby. But it is a huge help for those who are. It is a powerhouse precision ag tractor that has plenty of power, a tiny turning radius, and can use most of the devices for plowing and spraying that grape growers already use.

What is the advantage of being electric in terms of fuel? One of my curmudgeonly wine writer friends was at first critical of the new technology, writing to me in an email: "You may have to wait a loonng time for a wine made from grapes managed with a GREEN Monarch EVtractor. Wente tractors will draw electricity from PG&E grid and so will a one-year demo at CrockerStarr in St. Helena to charge a demo tractor from PG&E grid. Possibly the Scheid Family Wines ONE tractor in 2021 will charge from the winery Wind Power...

DEVIL in the Details Pam before promoting "green" attempts, but NOT "practical" reality."

But in fact, electric, even from the grid, IS better, as I pointed out to him in an email response. 

"Research by the European Energy Agency found that, even with electricity generation (italics mine), the carbon emissions of an electric car are around 17–30% lower than driving a petrol or diesel car. The emissions from electricity generation are also dramatically improved when low carbon electricity is used."

I pinged Matthiasson to see what electricity source he'll be using when his new Monarch arrives. "It will be grid for us, our solar panels feed back into the grid. We buy the MCE Deep Green 100% renewable power."

So just as you want to drive a Prius, I think - down the road - you'll want to drink more wine made with a Monarch. Wouldn't you? I can't wait to see new wine labels made that say 'Farmed with a Monarch'!


Tuesday, December 8, 2020

French Government to Give Farmers Subsidy to Stop Using Glyphosate

Farmers could get $3000 a year to stop using the carcinogenic herbicide, the French government said today. 

The country had earlier announced plans to ban the chemical.

The new policy is one that changes from a stick to a carrot. Read the story here


Friday, November 20, 2020

UK Organic Wine Sales Up 56% in Major Grocery Chains

Is the pandemic driving consumers to drink more organically grown wine? In the UK, the answer is yes.

"Waitrose has realised organic wine sales growth of 56%, Aldi is up 45% and Sainsbury’s 41%," says this news story

Wednesday, October 14, 2020

Slow Wine Releases New Manifesto; Includes Employees and the Environment

(For those of you who can understand Italian, see the video on Faeebook here.) 

On Sunday, Slow Wine officials in Italy announced its new manifesto intending to create an international community of like minded vintners. A broader standard than organic materials based certification and biodynamic materials and process certification, the manifesto asks producers to also include employees and the environment in the scope of its efforts. 

You can read coverage of the announcement event here

Here's the English translation of the manifesto. 

Note: Producers in the Slow Wine Guides currently on the market may not meet these standards; the manifesto is more of a statement of principles to aspire to than an actual standard. 

In the Slow Wine Guide 2020*, by my informal tally, roughly 17 percent of wineries featured in the U.S. guide met this standard.


1 - Wineries must directly cultivate at least 70% of the grapes used for the production of wines (exceptions are made for some areas that traditionally have a large trade of grapes, such as Madeira, Napa Valley, Southern Spain…).

2 - Wineries must not use fertilizers, herbicides and antibacterial agents deriving from synthetic chemistry.

3 - The use of environmental resources for wine production must be responsible and sustainable. The use of irrigation systems must be limited as much as possible, and aimed at avoiding cases of severe water stress.

4 – Any new company buildings to be built, must respect the landscape. Regarding buildings that already exist, any eventual renovation and their management must take into account environmental sustainability.

5 - Wineries must not use reverse osmosis or physical methods of must concentration. Furthermore, except for sparkling wines or wines that traditionally require it, MCR (Rectified Concentrated Must) or sugar (depending on the country of production) must not be used. The use of shavings is not taken into consideration to flavor wines.

6 - The amount of sulfur in the wine must not exceed the limits indicated in the European Union organic wine certification.

7 - The wines must reflect the terroir of origin. This is the reason we welcome the use of indigenous yeasts as well as scientific research aimed at isolating native yeasts, which can then be replicated and used by the company or by several winemakers of the same area and denomination.

8 - Wines must be free of the major oenological defects, because these tend to make the wines homogeneous and flatten the territorial differences.

9 - It is desirable that the winery actively collaborates with the entire agricultural community in order to enhance the agricultural system of the territorial area where it produces. In this regard, it is absolutely necessary for the winery to maintain a virtuous relationship with its collaborators and employees, encouraging their personal and professional growth, and it is equally necessary for the winery to collaborate and share knowledge with other winemakers in the area, avoiding unfair competition.

10 - The sustainable winemaker encourages biodiversity through practices such as: alternating the vineyard with hedges and wooded areas; soil management that includes grassing and green manure and that excludes, in any case, bare soil, except for short, seasonal periods; protecting pollinating insects and useful fauna by preferably using the insecticides allowed in organic farming, in case such interventions are necessary, but in any case avoiding using them during the flowering of the vine and other herbaceous species present in the vineyard; breeding animals in respect of their well-being and the production of manure on the farm, and the company's production of compost from pruning residues and other organic materials.

*I was a senior editor of Slow Wine Guide in 2020 and wrote many of the California entries that year. (along with a team of other writers). I have continued to work for the 2021 Guide, writing about both California and Oregon wines and producers). 

Friday, October 9, 2020

French Wine Growers Required to Use Up to 80 Percent Less Glyphosate/Roundup

The French health and environmental regulator ANSES said glyphosate will no longer be used in alleys between vines and fruit trees, Reuters reports

"Glyphosate would still be allowed under vines and trees where mechanical weeding was impractical or costly, and would also be permitted on crop farms that avoid ploughing to preserve soil fertility," said ANSES.

Growers must use 80 percent less glyphosate in vineyards, according to the regulator. 

Wednesday, October 7, 2020

Wine, Weed and Weaning: Must See Documentary Shows What It Takes to Launch the Next Generation of Growers in Uncertain Times



Wine documentaries can be notoriously dull. 

In general, in a wine doc, what can be filmed? The grapes growing - slowly. The wine tasting - you can't experience it. The traditions of the many generations of some European families in a wine region - which, is (however tasty the wines) basically a semi-boring grape monocultural landscape where everyone is talking about this thing called terroir. Which you cannot really see. No one every sprays chemicals (contrary to reality). No one is putting on a Hazmat suit (contrary to reality). Maybe if you're lucky there will be a few drone shots.

I'm happy to report that - fresh from its world premiere in France at the Deauville Film Festival in France - the new documentary Weed & Wine, making its U.S. debut at the Mill Valley Film Festival Oct. 9-18, is none of the above. 

This intimate film centers on two families - an organic marijuana grower in Humboldt County, where the crop is cannabis, and a biodynamic wine grower/vintner in the Southern Rhone, where the crop is grapes and the product is wine. 

Audiences who turn out for the film may be fooled into thinking, from the title, that these intoxicants are what the film is about. 

But in truth, the film is has greater gifts to offer, which we can feel especially grateful for in this year of infernos and the unthinkable incineration of fabled lands. 

From climate change to the virus to a tense election, here in this country, the times they are "a changing." Maybe even "a transforming." And that theme of change, tied to family and generations, is at the epicenter of this film. I can say no more - see this film!

As director Rachel Richman Cohen says:

"...it is a film about the preciousness and precariousness of family - about what it means to parent in times of deep uncertainty.  

And for farming families. deep uncertainty is every year - every vintage, you know."

For me it was a great pleasure to have a chance to interview the director from her home in Maine (a state I used to live in) and to combine two topics in my life - documentary filmmaking (I was a professional filmmaker for PBS for national docs for five years and have made 50+ films for Apple) and wine.

Here's an edited transcript of our conversation.

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You have a background in filmmaking and also as a lecturer at Harvard Law. What led you to make this particular film?

So it's a really different film than any other film I made before. My training was not in film but law. All of the films I have made before have been about issues related to the law - particularly focusing around incarceration - and the film I had finished immediately before this was about the sex offender registry and childhood sexual abuse. That was just a very hard film, and I was looking for something really different.

After I finished my last film, Untouchable, I took some time off work and travelled for a few weeks and landed in Paris spending time with my best friend who is a wine connoisseur and has always loved wine. 

I've always enjoyed wine, but never knew very much about it. One night, we were up late, at a wonderful wine bar, and she was going on about the idea of terroir. This was actually an idea I'd never heard of...I didn’t totally understand - only loosely understood -  what it meant. 


And one of my first questions to her was: does weed have terroir?

I knew a lot more about cannabis at the time, than I did about wine and we thought it would be really interesting to make a film about that comparing weed and wine. So the original idea was actually to compare terroir in weed and in wine.

But once I started researching for ideas about the film, I got up to Humboldt, in California, where I met Kev (the cannabis grower featured in the film). Once I met Kev, I knew he would be an interesting person to make a film about. 

It took a couple more trips before I met Kevin’s son, Cona. 

When I realized Kevin was bringing Cona up in the business, I saw the intensity of their relationship and their deep commitment and love for one another and I thought - “well, that's one half of the film.”

Wine grower and vintner Helene Thibons

Then it was an incredible challenge to find a wine counterpart who was both open to participating in the film and a good comparison to the cannabis industry. It took me almost a year after that to find the Thibons but once I did I knew we'd have an incredible film.

How was the film financed?

We got some small grants early on in the development stages from some foundations. I had a fellowship through the Harvard film Harvard Film Center. The process was how independent film is always financed - lots of folks working on deferred payment and some loans and we were able to finish.

What was your path to becoming a filmmaker? 

Before I went to law school, I had worked mostly as an assistant editor and thought about film school and thought about law school and wasn't really sure entirely what what the path would be, but it felt like both were three-year programs - and about the same amount of debt. 

Law opened up many more worlds to me - including that of film - and so I went to law school and worked at a public defender's office. And in turn, while I was in law school I worked on a defense team and an international war crimes tribunal, and there was a film there, and that's how I can make my first film War Don Don, which is about a criminal trial at the special court for Sierra Leone in West Africa. That film took about three years to make. 

And then I just continued to make films about issues related to law on a range of topics from the international criminal justice to cannabis policy reform. This is my second film about cannabis.  

What was your initial path into film as an assistant editor before law school? 

I always loved watching film, and it wasn't clear to me, before I learned how to edit, that I would be able to make them, but then I started as an assistant editor. It was really my first job, right out of college. I worked on a few projects including Michael Moore’s Fahrenheit 9/11 - that was my job immediately before law school. I got to know some other really incredible folks, including some junior folks who were also assistant editors or assistant camera on those films, and those are people I have worked with.

On my first film, War Don Don, Nadia Hallgren shot it and then went on to be an incredible filmmaker in her own right. She just directed the Michelle Obama documentary.

It was really a great experience making the Moore film that and getting to know other young filmmakers early in their careers.

Can you say more about your point of departure in making this film? 

I think there are so many points of comparison between the cannabis industry and the wine industry, in which some families have been making wine for almost 500 years. They have certain ways of doing things. The Thibons family in the Rhone have never used pesticides. They transitioned the land into biodynamic winemaking, but they have always been ethical producers 

The family has a blueprint for this. They have done this generation to generation and understand how to pass it on from one generation to the next. 

In the cannabis family, Kevin became a cultivator on the illicit market when things like being organic were word of mouth. It was small communities in Humboldt County, figuring out best practices, neighbor to neighbor. And then the age of legalization ushered in a lot of new stuff. 

Now the Humboldt folks are trying to figure out how to stay afloat, when it isn't clear the ways in which they're going to be taxed, it isn't clear what government regulations are. Everything is changing so quickly. 

And they're driven by their triple bottom line. They want to be good to people, they want to be good to the planet, but they also need to make money doing this, and it is extraordinarily hard as the big producers flood the field. It's true for wine, too. But it's a different set of challenges for them than navigating this. New multi-million dollar producers are coming in and flooding the market with inexpensive cannabis, whereas, you know, the Thibons’ customers know the family has cultivated their customer base, over generations. 

Like most small growers, Kevin’s family can hardly keep up with the changing cannabis marketing standards. They can't sell direct to consumers. So it's an entirely different set of challenges. 

Our goals is filmmakers was to contrast these two to say what can one learn from the other, but also what can one not learn from the other where are they so different. The newness and the oldness. The Thibons family has these deep traditions to learn from versus in Humboldt, I think they sort of frame themselves or reframe them, but they look like cowboys. This is the frontier. They're trying to figure this out.

You’ve mentioned that you enjoyed sampling the particular products each producer makes. 

Well, it's such a joy. There are few things as wonderful as getting to enjoy an agricultural product with the people who produce them. And with knowing the landscape first hand and also the cultural practices around it. 

So experientially it's always wonderful to be able to consume things that are produced hyper locally. And then they're both incredibly talented at what they do. The Thibons' natural wine is always just so fresh and and vibrant. Kev has a wide range of cannabis and knowledge about how it can affect your mind and your body in such different ways. 

After a long day of shooting, Kev would recommend different varietals based on whether or not we were dealing with muscle pain from carrying heavy equipment or if we really wanted to kick back and relax. Each meant a different varietal of cannabis. He had one he kept calling ”the soccer mom” that we would enjoy, if we just wanted to take a quick break, but we could get back to work quickly - and that was always fun.

Are we able to buy the Thibons’ wine here in California? 

They do have distributors, but I can't figure out how to get you anything in California. Their distributors are on the east coast.

(Get in touch with DJK Imports for more info).

You became pregnant in the course of making the film. Did you have any concerns about being around pesticides? 

I wasn't looking specifically for vineyards that were organic certified (though the Thibons are Demeter certified biodynamic). I was looking for ethical producers. 

Looking for winemakers, my preference was to find a woman winemaker. And even though both industries are definitely dominated by men, there are incredibly talented producers who are women. 

My preference was also for biodynamic but that wasn't like a hard-and-fast criteria, but someone in the natural wine movement.


Aurélien Thibons

I was also looking for a producer who was somehow transitioning - so if we filmed for a couple of years, they would be in a different place than when we started. So when we learned Aurélien Thibons was just coming home from New Zealand to France, and that the family was then in this transition - on how to incorporate him back into the family business - that seemed like it would work for us. 

And then the last thing I wanted was someone who would be as philosophical and dynamic about their work as Kev and Cona (the cannabis family). This was not hard in the wine world. 

When I started talking to cannabis producers, I was attracted to folks who would really think meaningfully about the work they were doing and its impact generationally…Later, I think this was connected also to my deep curiosity about what biodynamic winemaking was. 

I remember when I first started learning about biodynamics, a friend explained it to me as “organic plus magic.” I was so interested in what it was. It seemed to be something that producer to producer could be quite different. 

Pretty early on in my wine learning and my wine education, I had a number of friends who were winemakers who were somewhat dismissive of the woo woo around biodynamic winemaking. And then they were slowly transitioning themselves into it, because when they had done tests on their own land, they didn't always see differences in the quality of grapes, but they did in the quality of soil. 

I wanted to learn more about what these practices were, and why these sorts of wine makers seem to have such a connection to the land. 

By the end of spending time with the French family, what did you come to understand about biodynamics that might have been a change in your perception? It certainly wasn't a central focus of the film but...you're watching it day-to-day, right?

What would be different about biodynamics and conventional winemaking? It's hard for me to say because the only harvest I've ever participated in was with the Thibons. It’s the only vineyard where I've spent any amount of time in. Mostly I was just learning about winegrowers.

Did the idea that biodynamics was magic get demystified? 

That's such a good question. I guess it depends on what you know and how someone defines magic. I think what I would say about learning about the process is that viticulture and vinification are magic. And once you learn a little about wine, it's so clear how much you have left to learn. 

A big part of the film takes place during the harvest. We filmed every evening as they would taste the different vats. They would talk about it and they would compare and debate - what they thought had more tannins, or less, or how the wine was changing. We would taste things that one day would taste like grape juice and thereafter would taste like an early form of wine. 

That really felt like a form of magic. 

Then just hearing the debates within the family - their deep disagreements - and to learn there wasn't a clear course of action. This was a science, but it was also an art, and I think with the arts, they're always felt to me like there’s some real magic in it that there could be these people have disputes and then at the end the day would come when a wine that they all loved would be the result. I see that as magic. I don't think they would explain that it's magic but I experienced this as magic.

Did either family put any restrictions on what you could and couldn’t show in the film?

No, both families were incredibly open.

In fact, when the film was finished, they both met each other on zoom, and we actually filmed that first meeting. And for Mill Valley Film Festival audiences, that'll be available to view.

I had really clear conversations with both families ahead of time about what the filmmaking process would be like and the sorts of stories that we were interested in filming. When we were finished, we showed the families the films before we showed audiences. I think both families felt really powerfully that we had been fair, that we had captured something that was truthful and real about their families. 

I don't think either family were under any illusion that we would film something that wouldn't show the challenges and hardships and intentions within the family. It's very gratifying to me to feel like my subjects felt that we honored their stories including all the complexities of what happened. 

How can audiences see the film? 

Right now we don't have any distribution. So we have incredible sales reps, Submarine, taking it out and we hope to have news later in the fall. But right now everything is still on the table, which is okay.

I know so many wine films are tedious and self congratulating. “Oh, the grapes are ripening.” Nothing is happening really. A family talks about terroir and tradition. But it’s kind of formulaic. 

Instead this film is really enlivening - about not just the legacy but actually the day to day task of passing on the skills and knowledge to be a good farmer, and about the families’ responsibilities to prepare the next generation for what the family thinks is going to be a forward path that will support them in life. 

And yet, as you know, in the film - I don’t want to give anything away here, but - the younger generation faces challenges that even the older generation has no experience dealing with. Everyone is vulnerable in the end. How did those themes emerge in the process of making the film (which at first was driven by the concept of terroir)? 

That's a great question. 

I never thought this would be a film that was about the industry or really about cultivation. Those just weren't the themes that interested me most. As soon as I found Kev and Cona, the themes about family and passing it on - that was the most interesting to me. 

I hoped that would appeal to people like me who were interested in weed, but would also be drawn in by these families' stories. 

I also started thinking about parenting as I was making a film. Early on, I had all these lofty ideas I was reading Roland Barthes (a French writer on wine and philosophy). So the film I wanted to make was not just white wine and weed, with questions around agriculture, but also cultural symbols, which I think the film does get at - the Frenchness and the American-ness - of each family. Culture is the backdrop though and not the central story arc. The central story arc is about family. At the same time, as I was finishing the film, I was starting down my path of becoming a parent and when we had finished. We finished filming in the spring a few months before I got pregnant with my daughter. So, it's very much for me a journey about parenting.

When the pandemic first hit, I was curious how the film would be received in light of these changed circumstances and then I watched the film for the first time with my parents and with my infant daughter a couple months after she was born. And I actually thought the film felt incredibly relevant for its times. At its core it is a film about the preciousness and precariousness of family - about what it means to parent in times of deep uncertainty and for farming families deep uncertainty is every year every vintage.

For the rest of us. I think we're confronting parenting in times of covid that is a new sort of uncertainty, but for Kev and Cona (as illegal cannabis growers for a long time before they went legal) - they've been navigating parenting in uncertain times for their entire lives.

Well for me the film succeeds beautifully in delicately showing us the fragility of life and the kind of both craft and skills - as well as emotional resilience - families have to pass on. The film is a one of kind treasure, a rich, emotional experience that lets us look inside theses families and the challenges they face along with their deeply shared joys.

Wednesday, September 30, 2020

Neal Family Vineyards Suffers Losses in Fire on Howell Mountain

From Wine Searcher today comes news of one of Napa's leading organic vineyard experts on his family vines and wines.

Neal farms approximately 1,000 acres of organic vines and is the vineyard consultant/manager for Heitz Cellar, the largest organic vineyard owner in Napa.

On Monday, Neal Family Vineyards was surrounded by fire on all sides.

"My son and I helped the fire fighters who were just wiped out from fighting the fires the night before," Mark Neal, Neal Family Vineyards' owner and the co-founder of the Jack Neal & Son Vineyard Management company in Rutherford, recalled on Tuesday morning. "This fire is nasty, there's a lot of wind, and it's burning a lot hotter than wildfires have in past years because there's so much dead brush in the forests, plus the hot weather and low humidity. Some of this is Mother Nature, but some things, like practicing better forestry, would have made the fires a lot less intense."

The firefighters and the Neal family saved their vineyard and structures, but the fruit is lost. He grows grapes organically for himself and others; about 10 percent of his haul goes to his own 3000-4000 case line, but the remaining 90 percent goes to other winemakers.

"I am dropping 150 tons on the valley floor this year," Neal says. "I don't want my name attached to that fruit."

Tuesday, September 29, 2020

Depressing Study: Consumers Don't Care About Where Their Wine Comes From? (Or Do They?) AND TTB Opens Door Wider to Calorie Labeling on Wine

A new market research study shows that confusion about wine choices continues to dominate the market - and no wonder. It is almost impossible to decipher the wall of wine in the average retail setting.

Contrast that with food, or even the wine industry's biggest competition, hard seltzers like White Claw - ingredients and calorie counts and additives are clearly labeled on the packaging. 


Not so with wine. The more obfuscation the better. The industry has built a mountain of messaging on labels that gives no clue to what lies inside. "Sustainable"..."terroir driven"..."generations of our family"..."stewards of the land"..."pairs well with (everything)"...

A 2020 survey sponsored by the Wine Market Council probed into the minds of nearly a 1,000 people to try to gain insights into the consumer's mindset. 

The results could be somewhat depressing. But they mirror what common sense also tells us: the wine industry is better at camouflage than transparency - and the survey shows the price of that fuzziness.

BAD NEWS?

According to the survey, only 16 percent of consumers always want to know how their grapes are grown. That is actually a pretty impressive number given that most consumers never give that topic a second thought - at least the ones I talk to. Food consumers are much more focused on additives - since that is something they are accustomed to seeing on a label. It's a visible stat. In wine, it's invisible. (But a lot of people have tried to weaponize that as a selling point for so called natural wine, confusing sulfur with other additives and creating even more confusion).

GOOD NEWS

A more encouraging way to look at the study is the 40 percent of people do want to know - at least sometimes - how the grapes were grown. 

Given that organic grape growing gets short shrift in consumer publications - when was the last time you heard organic grape growing accurately described in a factual way? - i.e. most growers and the industry never want to mention the widespread use of chemicals in the growing process - this is actually a pretty positive stat. 

Add the 40 percent to the 15 percent and the study is showing us that MORE THAN HALF of the people surveyed DO want to know how the grapes were grown.




Soon consumers may be able to better compare calories in various alcoholic beverages.


TTB ANNOUNCES NEW LABELING OPPORTUNITIES FOR CALORIES AND INGREDIENTS

Clobbered by White Claw and other low cal alcoholic drinks popular with younger drinkers - I even saw Kirkland Hard Seltzer recently at Costco - the wine industry now has more latitude in labeling the carbs and calories on wine, distilled spirits and malt beverages.


In the past, labeling for calories was allowed but had to be precisely tested with each vintage. Under the new guidelines, calorie counting will be more standardized. As the TTB states:
"For example, a label showing 100 calories is acceptable if TTB analysis of the product shows a caloric content of no less than 90 and no more than 105 calories."

This is similar to the way food calories at tabulated by the FDA.

The UK already has calorie labeling for wines. A label from the giant supermarket chain Sainsbury here tells the story. It also includes a very prominent display of the alcohol percentage.

CONSUMERS AND TRANSPARENCY: THE TAKEAWAY?

So what to make of these data points? 

The path ahead could lead to opportunity for more mainstream brands to be more transparent about what's actually in the bottle. While certifiers already do that, most consumers - and leading industry experts - are mostly unaware. 

And who can blame them? 

Natural wine makers try to claim the high ground on winemaking purity (but often not wine grape growing, which often gets swept under the rug.) Sustainable grape growers crow from the rooftops about how green they are by using solar power or sheep (and omitting disclosure of their pesticide use including neurotoxins, carcinogens and bird and bee toxins that consumers, if those residues were required on the label, would definitely want to know about). 

Among the 200+ wineries with organic estate vines in the U.S., roughly half also produce non-estate wines from pesticided vines. Not wishing to draw attention to the difference in wares, and anxious to get a leverage their organic side as a green halo, the vast majority of these wineries do not bottle label the certification on the organic bottles, leaving consumers in the dark as to whether or not they have purchased an organically grown wine.

It's going to take a lot more education to turn this ship around so consumers buy the wines with grapes grown the way that consumers might prefer, if they knew they had a choice - if they could find them on the shelf. 

Tuesday, September 22, 2020

Biologicals Are B I G: How Big? Pam Marrone Will Tell You All About It...


California's ag community is blessed in many ways...there's the soil science group under Kate Scow...the pesticide use reporting law (no state or country has anything like it) and then, there's Pam Marrone.

Honored by California's diehard organic farmers at EcoFarm, Marrone's contributions in the field of biologicals are deserving of a Nobel prize, for she has created companies and products that have done more to reduce toxic exposures in ag - and help growers and farmers achieve higher yields as well - than anyone on the planet today.

She's also a great public speaker and has been our main evangelist for biologicals for use by both conventional (mostly) and organic farmers. 

Here's one of her many talks, in which she gives you a tour - at warp speeds - through the evolving landscape of this crazy growing industry. Many of her products are used in vineyards.

She recently left Marrone Biopesticides to spawn more offspring - in incubators and other think tanky groups.  

Get the mini course right here in this video of a plenary talk given last year in Belgium. I've heard her speak numerous times, and this version is great - good production values and, of course, great content. Straight from the horse's mouth.

And lest you say, why does this matter: just remember - these are the commonly used vineyard chemicals that are used unless people switch to biologicals:


It's great to say bye bye to these, and hello to biologicals.

Four of California's and Four of Oregon's 10 Largest Wineries Have Organic or Biodynamic Brands

Think of an organic or biodynamic brand and you're likely to picture a small, semi-profitable, all estate winery run by an overeducated wine dude and his family toiling away. 

Throw that picture away!

Although the U.S. is far behind its European counterparts in empowering the organically grown wine marketplace, I looked at a list of the largest wineries in Oregon and in California and discovered, lo and behold, that a surprising number of the "big guys" each had at least a toe hold in the organic sector. Who knew!

Producers with organically grown wines are bolded in the list below:

OREGON'S BIGGEST PRODUCERS

1. Union Wine Co.
2. A-Z Wineworks - Rex Hill
3. Willamette Valley Vineyards - Bernau Cellars 
4. Sokol Blosser - Estate Wines 

5. Copa di Vino
6. Argyle Winery
7. Dobbes Family Estate
8. Northwest Wine
9. Stoller
10. King Estate Winery 

CALIFORNIA'S BIGGEST PRODUCERS

1. Gallo
2. The Wine Group - Benziger
3. Constellation
4. Trinchero
5. Treasury
6. Delicato - Earthwise (boxed from Spanish grapes, from the producers of Bota Box)
7. Bronco - Shaw Organic (Trader Joe's carries this brand)

8. Jackson Family
9. Deutsch
10. Fetzer - Bonterra (the largest domestic producer of organically grown wines)

So maybe organic is one way to position yourself for the future...or Gen X...or health conscious consumers surviving a mass pandemic. 

Cheers!