Trendspotting: Organically Grown Black Box Wines (from Gallo) Show Up on Whole Foods Endcaps

Following up on the story I wrote for Wine Business back in late July, Whole Foods is indeed selling the new organically grown Black Box wines from Gallo. Here they are at the Temescal Whole Foods store in Oakland.

From that story: 

“Black Box is testing a lineup of wines made with organic grapes,"  E. & J. Gallo Senior Director of Marketing Adrienne Daniels said. "We are testing with retail partners who are respected in the organic space. The test includes four wines – all from Italy – a Rosé, a Pinot Grigio, a Chardonnay, and a Cabernet Sauvignon with an SRP of $25.” 

They are all IGT bulk wine imports from Italy.