Bold, clear regenerative organic labeling makes them a standout. The two wines-a red and a white-will be available nationwide and sold only at Whole Foods. Scroll down for the tech sheets and labels.
It’s been in the works for sometime, but today’s the day! The project former Robert Hall general manager and regenerative organic evangelist Caine Thompson started with Jeff O’Neill years ago is finally on the launch pad and lifting off in Whole Foods nationwide.
The winery is releasing a red–a Cabernet–and a white–a Sauvignon Blanc–today.
Labeling
One thing I really love about this launch is the prominent branding for regenerative organic labeling. As the press release says, “With Robert Hall ROC® wines, we moved the Regenerative Organic Certified® and B-Corp Certified seals to the front of the wine label, creating a clear, consumer-facing expression of purpose.”
Here’s what the bottle looks like: GO TO OUR SUBSTACK TO SEE THE STORY WITH VISUALS.
Closeup of the neck:
Hopefully this will achieve its purpose: helping consumers to find eco-friendly wine at the supermarket.
Press Release
OBERT HALL WINERY LAUNCHES REGENERATIVE ORGANIC CERTIFIED® WINES
IN EARTH MONTH EXCLUSIVELY AT WHOLE FOODS MARKET
Paso Robles, Calif., April 2, 2026 -- Robert Hall Winery, a pioneer in the Paso Robles AVA and a Regenerative Organic Certified®estate, today announces the launch of two Regenerative Organic Certified® wines exclusively at Whole Foods Market, 2024 Cabernet Sauvignon and 2025 Sauvignon Blanc, SRP $29.99.
Robert Hall Winery, an O’Neill Vintners & Distillers B Corp Certified winery, has produced the first Regenerative Organic Certified®commercially available wines in distribution at retail in honor of Earth Month, a groundbreaking achievement for the future of wine.
Regenerative farming is a future-forward approach that addresses global challenges created by conventional agriculture by restoring soil health and sequestering carbon. Paso Robles has emerged as a leader for regenerative organic viticulture, and Robert Hall Winery is among a small group to achieve Regenerative Organic Certification®(ROC®). This rigorous standard, built on the foundation of organic certification, sets the bar across three core pillars: soil health, animal grazing integration, and worker fairness. The alignment between Robert Hall Winery and Whole Foods Market is rooted in a shared belief that the future of agriculture must be regenerative and transparent. Together, they are redefining how climate-smart, values-driven products reach consumers, meeting at the intersection of quality, integrity, and environmental stewardship.
Jeff O’Neill, Founder & CEO of O’Neill Vintners & Distillers, has been an environmental champion for more than two decades executing on an unwavering belief of “farming for the future,” cementing O’Neill as the leader in at-scale sustainable viticulture. What began as a long-term commitment to better farming for O’Neill has become a defining mission that culminates in bringing Regenerative Organic Certified® wines directly to the everyday consumer.
“For over 20 years, we have believed that farming isn’t just about what we produce today, it’s about what we leave behind for the next generation,” said O’Neill. “Regenerative agriculture is the most important evolution of that belief. We are proud to bring that to the everyday consumer, making it more accessible in the marketplace and at an approachable price point, so anyone can choose to walk with us on this journey.”
As consumers increasingly make purchasing decisions shaped by values as much as quality, Chief Marketing Officer and EVP Luxury at O’Neill Vintners & Distillers, Maeve Pesquera, recognizes the opportunity is no longer just to produce differently, but to communicate differently, making purpose visible at the exact moment choice is made. “Consumers are not just asking what is in the bottle; they are asking what it stands for,” said Pesquera. “Our role is to make that answer immediate and intuitive at the shelf, where trust is built in seconds. With Robert Hall ROC® wines, we moved the Regenerative Organic Certified® and B-Corp Certified seals to the front of the wine label, creating a clear, consumer-facing expression of purpose.”
This commitment extends beyond packaging into education and engagement, with Robert Hall ROC® wines featured in the Whole Foods Market employee “WINE 201” curriculum hosted by Wine Folly, equipping Whole Foods retail teams with a deeper understanding of regenerative agriculture and empowering them to speak clearly and confidently to consumers about its impact on wine quality, land stewardship, and long-term sustainability.
The Robert Hall ROC® 2024 Cabernet Sauvignon and 2025 Sauvignon Blanc, made by Winemaker Amanda Gorter, are available at Whole Foods Markets nationally, SRP $29.99.
About O’Neill Vintners & Distillers
O’Neill Vintners & Distillers, a Certified B Corporation, is a family-owned, vertically integrated wine and spirits company dedicated to crafting exceptional wines and spirits while setting a new standard for sustainability in the industry. Founded in 2004 by visionary Jeff O’Neill, the company has emerged as a true leader in environmental stewardship-proving that scale and sustainability can go hand in hand. O’Neill has earned some of the highest honors in the field, including B Corp Certification, Regenerative Organic Certified® status, and the prestigious Green Medal Leader Award from the California Wine Institute. These accolades reflect not only a deep commitment to regenerative farming and climate-smart practices, but also a bold vision for the future of wine and spirits. With winery estates in Sonoma and Paso Robles and a winery facility in Parlier, O’Neill’s diverse portfolio includes Ram’s Gate Winery, Robert Hall Winery, Line 39, Wines of Substance, FitVine Wine, Harken Chardonnay, Rabble Wine Company, Charles Woodson’s Intercept, No. 209 Gin, and BrandyLab. To learn more, visit www.ONeillWine.com.
Tech Sheets on the Wines Head Over to Our Substack to read them
Note each is blended with 14-15% of a second varietal.
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