Tuesday, August 6, 2024

A First! Organically Grown U.S., Artisanal Bag in Box Wine!


I've written two major articles about bag in box wines that will be out soon and gave an industry presentation last week at the International Bulk Wine & Spirits Show on this format's bright trend signs. Eliminating 83 percent of carbon emissions makes this an obvious, ecofriendly, fun alternative to bottled wine, which, the more you learn about glass bottles, makes buying wine in bottles seem kind of crazy (unless it's a wine you want to age).

Europeans already drink a lot more boxed wine than we do, and they'd like you to drink theirs, too, but for now, I'd like to see this grow with U.S. producers, since we are the biggest wine market and need to grow our organic side.

I've gone through box after box of Ode to Lulu rosé this summer and last year from Bedrock, and as wonderful as it is, it's a blend of organic and non-organic fruit. Plus it's really hard to get as it sells out right away. 

While Tablas has produced its Patelin wines in a box, those are not from organic estate fruit, but from neighbors who planted the Tablas clones. So I was really happy and excited to see this new organic estate wine hit the market.

The convenience aspect is the #1 reason to buy these boxed wines. SOOOO easy to pour a little glass or half glass. (No more guilty pangs about wasting wine, too.)

More like this, please! 

$115 each. Limit 3 boxes. 
Only 800 boxes were produced.

P.S. Look for an in-depth article on boxed wine coming in the October issue of Wine Business Monthly (the print magazine) and a shorter article online and in print at Grape and Wine in the August issue. 

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