Seismic Shifts, Part 2 | Four Trends Defining the Future of Wine Growth | Wine Data Guru Danny Brager's Take on Trends, Where Wine's Falling Behind And How It Can Get Its Groove Back Again

It is simple math...and yet, so many miss these points.

Danny Brager is the wine indsutry’s favorite data geek and for good reason. In this second part in a series, we share highlights from his Wine Market Council research conference talk on trends that could fuel growth in the wine industry.

Brager talked overall about overall trends…

• Whites are doing better than red

• Single serving containers a huge success (but not yet in wine)

• On premise price jumps hurting wine in consumers’ decision between cocktails and wine

• Fast casual eateries (serving more ethnically diverse food) outpacing fine dining which is in decline

1. It’s White Wines for the Win (But Only Some Whites Make the Cut)

Used with permission. Thanks to Danny Brager.

Just like the Bar Lucia wine menu (mentioned in Part 1), whites are in, and reds are…declining, according to this SipSource data.

In addition, Brager said he gets calls from journalists about the impact of tariffs, so he looked at the data and found that “imports are doing better than domestics.”

Partly that’s because more than half of the imports are whites, he said.

“When you look at the percentage of imports versus percentage of wines in Washington, California, Oregon, and the color of the percentage of imports, 55% are whites. It’s harder to chase growth when you’re largely invested in varietals that just aren’t doing as well overall, from a consumer perspective,” he said.

Read the full story over at our substack where all the informative charts are displayed. 

https://organicwineuncorked.substack.com/p/seismic-shifts-part-2-four-trends