From Staid to Studs: Envolve Winery's Think Pink-Breast Cancer Fundraiser Photos

Sometimes it's nice to see a fresh approach to marketing...to women primarily - and young women especially. Here's how the three groovy guys (do they remind you of The Monkees?) promote their rose - in support of breast cancer prevention and free mammograms for under or uninsured women with their local hospital in October.

Tickets to their big fundraising party - Real Men Drink Pink - in Sonoma Oct. 26 ($60) are available online.

Their 2011 rose is made from a certified biodynamic vineyard; the 2012 is organic.

Envolve is a new brand that opened its door in 2012 formed by three childhood friends (L to R) - Mike Benziger of the Benziger wine clan, British born Danny Fay, and Ben Flajnik, reality TV star on the 2012 season of The Bachelor - who all grew up together in Sonoma.

For more details, check out the Press Democrat article about Envolve's founding here.