Fred Franzia (of Bronco Wine, the folks behind two buck Chuck and their organically grown Green Fin wine, both available at Trader's Joe's) appears to be branching out into BevMo with a new label of organically grown wines sourced from Mendocino grapes.
I'm not sure why they are called Rare Earth - makes me think of rare earth minerals from China which is not a good association with the wine.
Any tasting notes from the audience yet?
This was posted 2011. has BevMo not added any other Organic or "natural" wines since then?
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