A Bright Spot in France: Latest Data Shows Continued Sales Growth in Organic Wine, Younger Consumers are the Biggest Buyers

 

A major new study (full report here) released by Sud Vin Bio shows that organically grown wine continues to grow sales in France, increasing 7 percent in 2024 (when overall wine sales declined). 

Growth was powered mainly by younger buyers–the under 35 set represents 31% of organic wine consumers. And 35% drink organic wine on a regular basis.

Growers and producers also continue to rise in numbers – 53 new producers were added in the past year in France, after growing nearly 400 percent from 3,729 producers in 2010 to 12,075 in 2024. 

Who is buying organic wine? In this survey it shows growth tilted in favor of younger drinkers. 

This report is one of the first to break the organic wine drinking consumer into meaningful segments as not all consumers of organically grown wine are the same.

For the full presentation, in addition to the report link (provided above), also see the slides here.

There is a wealth of great content and data in the full report. 

The Millesieme Bio Organic Wine Conference takes place Jan. 26-28 in Montpelier.