Scout & Cellar's Spectacular Growth: Stealth Organic Brand's on the Upswing

Scout & Cellar has been an enigmatic success in the eyes of many. It combines transparency in sourcing (for the most part) with the Tupperware home selling model and online sales to create a company that would rank 43rd based on its annual reported sales of 400,000 cases a year.

To put that in context, Bonterra, America's biggest "Made with Organic Grapes" brand, makes 470,000 cases for the U.S. market each year. 

Scout & Cellar buys from Emiliana, the biggest organic and biodynamic winery in the world (1 million cases), Orsogna (my favorite Italian brand for everyday wine), and from U.S. producers. 

Recently the company's CEO Sarah Shadonix spoke at the International Bulk Wine & Spirits Show in San Francisco, giving the industry an inside view of the company's path. I wrote a piece about her talk and more about the company which is in today's Wine Business. 

Read it here.