Jordan and Adam Sager, veteran importers from Winesellers Ltd., have launched an innovative new campaign on Indiegogo to see if consumers will prepay to join a new wine club selling organically grown wines.
"We want people to think of organic wine as food," Jordan Sager says in the introductory video.
In the video, the Sager brothers say their new DTC site, if funded, will enable them to introduce consumers to many other organically grown wines, including some from Austrian producers, Pays d'Herault from France, and many others. Indiegogo contributors will receive coupons good for wine purchases.
Winesellers Ltd., located in Niles, Illinois, outside Chicago, has been importing wines since 1978 when it was founded by Yales Sager.
The family run company currently imports Santa Julia, a popular organically grown wine from Argentina. The label was one of the first made with organic grapes wines to come in cans. Its bestselling Tiamo wines from Italy are also a popular Made with Organic Grapes brand that were among the first wave of canned wine producers.
Winesellers Ltd. has been an importer since 1978 and carries many organically grown wines in its portfolio. This new venture is a new side project. The wines will be available on their custom e-commerce website. Subscribers will get discounts and free shipping opportunities.
All the wines are certified organic (Made with Organic Grapes, which means they contain minimal sulfites) and are vegan.
The launch is set for April with six different wines from six different countries, leveraging the Sager's decades long relationships with international growers. Customers will have a choice of a rosé, two whites, and three reds.
All can be ordered on the club website (which uses Commerce 7 on the back end and its personalized, customization subscription features) where customers can select the frequency of delivery as well as which wines they want in each shipment.
"The target demographic is consumers aged 21-36," said Todd Nelson, vice president and head of marketing and public relations for the brand.
The wines are priced at roughly $20 a bottle, with small discounts for the six pack ($116) or case ($216).
Asked why the company went for the Indiegogo launch approach, Nelson said that building awareness was the reason why the brand is launching there.. “When launching a new start up there is no better way to get off the ground than leveraging a platform that has 10 million monthly visitors," he said.
The company has partnered with Kiss the Ground and Organic Farming Research Foundation to support the nonprofit organizations' efforts by including the why and how of organic as information that is part of the brand's communications. The brand will also donate a portion of its profits to the nonprofits.
The Sagers explain the new venture in their YouTube video.
The Kind of Wild wines website is here. Visit the Indiegogo page here.
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