Solving the Mystery of Wine Flavors?

Ever wondered why different wine critics' descriptions of the same wine don't include a single adjective in common? Why you like a wine and your friend doesn't? It's because wine has an "observer" effect - i.e. your biochemistry - and your brain - which are deciphering wine's compounds. Fluid dynamics plays a role, too, as does the makeup of your saliva.

These are the topics covered in Gordon M. Shepherd's fascinating new book, Neuroenology, which is the subject of an NPR story you won't want to miss.

And for even more great coverage, read the UK Independent's article here.

You can also read an excerpt from the book here.